Land Cruiser '70' and '250' Customized Concept Models to Debut at FIELD STYLE TOKYO 2026
Toyota Motor Corporation's Land Cruiser BASE will unveil customized concept models of the Land Cruiser '70' and '250' at FIELD STYLE TOKYO 2026, held on May 9-10, 2026, at Tokyo Big Sight. This event will also feature a wide range of 'LAND CRUISER OFFICIAL ITEMS' and collaborative products with DULTON, aiming to gather user feedback and celebrate the brand's 75th anniversary.
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- 📰 Published: April 28, 2026 at 19:00
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Toyota Motor Corporation's Land Cruiser BASE will unveil customized concept models of the Land Cruiser "70" and "250" for the first time at "FIELD STYLE TOKYO 2026," to be held on Saturday, May 9th, and Sunday, May 10th, 2026, for two days at Tokyo Big Sight.
The Land Cruiser brand celebrates its 75th anniversary this year. We have continued our efforts to incorporate user and market feedback into our manufacturing process, adhering to the "Genchi Genbutsu" (go and see for yourself) principle, which supports the reliable car-making history beloved by people worldwide.
This time, we will exhibit models developed under two concepts: the Land Cruiser "250," a core model of the Land Cruiser brand, as "Urban Style," and the Land Cruiser "70," a workhorse that has supported people's lives globally for over 40 years without change, as "Urban Heritage Style." We aim to engage with many visitors who enjoy their own lifestyles and gather diverse market opinions.
【Customized Concept Models】
Land Cruiser "70" Urban Heritage Style
Land Cruiser "250" Urban Style
In addition to the exhibition of concept models, we will offer a wide range of "LAND CRUISER OFFICIAL ITEMS," a lifestyle item collection that embodies the world of Land Cruiser products.
We will also sell collaborative items with DULTON, launched in March 2026, and conduct a gift campaign where customers who purchase eligible products will receive a "venue-exclusive collaboration sticker."
*Products and stickers are available in limited quantities.
【LAND CRUISER OFFICIAL ITEMS】
We will also sell aluminum cut key cases, which embody the world of LAND CRUISER and were popular at FIELD STYLE 2024.
【Aluminum Cut Key Case】
・Land Cruiser BASE
Official Website
https://toyota.jp/info/landcruiserbase/
Official Instagram
https://www.instagram.com/landcruiserbase/
・LAND CRUISER OFFICIAL ITEMS
Official Website
https://toyota.jp/info/landcruiser-official-items/
Official Instagram
https://www.instagram.com/land_cruiser_official_items/
・LAND CRUISER CHANNEL / Land Cruiser Channel 【Toyota Official】
https://www.youtube.com/c/toyotalandcruiserofficial
・Toyota Official Land Cruiser Member-based Fan Community "Land Cruiser BASE Community"
https://fan.landcruiser.toyota/
・FIELD STYLE TOKYO 2026
Official Website
https://field-style.jp/
The Land Cruiser brand celebrates its 75th anniversary this year. We have continued our efforts to incorporate user and market feedback into our manufacturing process, adhering to the "Genchi Genbutsu" (go and see for yourself) principle, which supports the reliable car-making history beloved by people worldwide.
This time, we will exhibit models developed under two concepts: the Land Cruiser "250," a core model of the Land Cruiser brand, as "Urban Style," and the Land Cruiser "70," a workhorse that has supported people's lives globally for over 40 years without change, as "Urban Heritage Style." We aim to engage with many visitors who enjoy their own lifestyles and gather diverse market opinions.
【Customized Concept Models】
Land Cruiser "70" Urban Heritage Style
Land Cruiser "250" Urban Style
In addition to the exhibition of concept models, we will offer a wide range of "LAND CRUISER OFFICIAL ITEMS," a lifestyle item collection that embodies the world of Land Cruiser products.
We will also sell collaborative items with DULTON, launched in March 2026, and conduct a gift campaign where customers who purchase eligible products will receive a "venue-exclusive collaboration sticker."
*Products and stickers are available in limited quantities.
【LAND CRUISER OFFICIAL ITEMS】
We will also sell aluminum cut key cases, which embody the world of LAND CRUISER and were popular at FIELD STYLE 2024.
【Aluminum Cut Key Case】
・Land Cruiser BASE
Official Website
https://toyota.jp/info/landcruiserbase/
Official Instagram
https://www.instagram.com/landcruiserbase/
・LAND CRUISER OFFICIAL ITEMS
Official Website
https://toyota.jp/info/landcruiser-official-items/
Official Instagram
https://www.instagram.com/land_cruiser_official_items/
・LAND CRUISER CHANNEL / Land Cruiser Channel 【Toyota Official】
https://www.youtube.com/c/toyotalandcruiserofficial
・Toyota Official Land Cruiser Member-based Fan Community "Land Cruiser BASE Community"
https://fan.landcruiser.toyota/
・FIELD STYLE TOKYO 2026
Official Website
https://field-style.jp/