JR East × 'EkiMemo!' Series 3rd Collaboration Campaign in Niigata Announced

Mobile Factory Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yuji Miyashima) has announced the launch of the JR East × 'EkiMemo!' Series Collaboration Campaign titled 'Traveling with Etsuko Shonai: Enjoying the Ban'etsu West Line – A Romantic Railway Journey Through Forests and Water,' starting Friday, July 10, 2026, for its location-based games 'Station Memories!' and 'EkiMemo! Our Rails' (collectively, the 'EkiMemo!' series).

Overview

A digital stamp rally will be held along the Ban'etsu West Line. In the Niigata region, promotional posters and hanging ads will be displayed, with merchandise sales and limited-edition giveaways planned. Additionally, the featured character 'Etsuko Shonai' will be appointed as the 'Official JR East Campaign PR Ambassador.'

Campaign Details

### Period

July 10, 2026 (Fri) 5:00 – December 7, 2026 (Mon) 23:59

### Participating Stations (Partial List)

- Niigata Station - Shonai Station - Tsugawa Station - Kitakata Station - Aizu-Wakamatsu Station - Others

### Participating Spots (Partial List)

- Shonai Railway Museum - C57 Class No.149 Locomotive's First Driving Wheel (Shonai Railway Shopping Street) - Sakihana Onsen - Okojirou's House - Tsuruga Castle - Others

### Event Rewards

- Limited Collaboration Film: 'Etsuko in the Uniform of the Forest, Water, and Romantic Railway'

### Giveaways (Novelties)

- Character Card - Novelty Set (Tote Bag, 2 Types of Postcards, Hand Towel) - Bento Box Cover Paper

### Merchandise Sales

- Clear File - 2 Types of Acrylic Stand Figures

### Special Displays, Decorations, and Initiatives

Posters, hanging ads, large panels, and commemorative ride panels will be displayed at JR East stations and inside the SL Ban'etsu Monogatari train. Additionally, limited giveaways are planned for guests staying at Hotel Metts Niigata (JR East) and for those purchasing ekiben (station bento).

For full details on the event, reward distribution, merchandise, and sales locations, please check in-game announcements.

Notes

- 'Denko' refers to characters appearing in the 'EkiMemo!' series; 'films' are changeable outfits for denko. - Novelties are limited in quantity and available only once per person across the 'EkiMemo!' series. - This campaign may be suspended or modified depending on circumstances.

About the 'EkiMemo!' Series

The 'EkiMemo!' series is a location-based game available on major app stores and web browsers (Project Name: EkiMemo! Project).

Players can enjoy various activities such as travel logging and collecting achievements at over 9,000 railway stations nationwide.

With simple controls, the games are easy to play during commutes, school trips, travel, or business trips.

### Station Memories! (Short name: EkiMemo!)

- Title: Station Memories! (Short name: EkiMemo!) - Genre: Location-based Game - Price: Free to play (item-based monetization) - Official Website: https://ekimemo.com/

### EkiMemo! Our Rails (Short name: OwaMemo!)

- Title: EkiMemo! Our Rails (Short name: OwaMemo!) - Genre: Location-based Game - Price: Free to play (item-based monetization) - Official Website: https://our-rails.ekimemo.com

Mobile Factory Inc.

### Company Overview

- Company Name: Mobile Factory Inc. (TSE Standard: 3912) - Address: 2F, TK Ikedayama Building, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo - Representative: CEO Yuji Miyashima - Business: Mobile Game Business (Location-based Games), Content Business - URL: https://www.mobilefactory.jp/

- Distribution of location-based games on 'App Store / Google Play' is handled by its subsidiary, G-Wave Inc.

Media Inquiries

- Mobile Factory Inc., Public Relations - Email: press@mfac.jp

Legal Notice

- Company names, logos, product names, etc., are trademarks or registered trademarks of their respective owners. - Unauthorized use of images and text published in this document is prohibited.