JR Tokai x "Ekimeko!" Series Collaboration Campaign Vol. 5 to be Held
Mobile Factory will hold the 5th collaboration campaign "Chiwa's Toyohashi Gururin Trip" between its location-based game "Ekimeko!" series and JR Tokai. Commemorating the appearance of the new character "Toyohashi Chiwa," a digital stamp rally, novelty distribution, and special decorations will be implemented along the Tokaido Shinkansen and within Toyohashi City.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 00:00
- 🔍 Collected: April 23, 2026 at 00:02 (2 min after Published)
- 🤖 AI Analyzed: April 23, 2026 at 03:12 (3h 10m after Collected)
Mobile Factory Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Yuji Miyajima) will hold "JR Tokai x Ekimeko! Series Collaboration Campaign Vol. 5: Chiwa's Toyohashi Gururin Trip ~Luna, Melo, Nana Connecting Smiles on Rails~" in collaboration with Central Japan Railway Company (JR Tokai) for its currently distributed location-based games "Station Memories!" and "Ekimeko! Our Rails" (hereinafter, "Ekimeko!" series).
■ Overview
"Toyohashi Chiwa," a new "denko" (character) appearing in May 2026, will be appointed as the "JR Tokai Toyohashi Station Official Character." To commemorate her appointment, a digital stamp rally will be conducted targeting the Tokaido Shinkansen and Toyohashi City. Stamp stands where original design commemorative stamps can be pressed will be set up, and novelties will be distributed upon mission completion, along with Shinkansen boarding benefits. Furthermore, in addition to various special decorations and exhibitions within Toyohashi City, novelties are also planned to be distributed at birthday events linked to the birthdays of JR Tokai official denkos.
■ Campaign Details
Implementation Period
May 20, 2026 (Wed) 5:00 AM to October 8, 2026 (Thu) 11:59 PM
Event Target Stations
Tokaido Shinkansen target stations
4 out of 17 stations
Toyohashi Railroad City Line target stations
Ekimae Station, Shiyakusho-mae Station, Higashida-Sakaue Station, Undokoen-mae Station, Akaiguchi Station
Event Target Spots (partial)
Toyohashi City Hall 13th Floor Observation Deck, Suijo Building, Tokiwa-dori Shopping Street
Event Rewards
In-game reward: Limited collaboration film "Celebration Parade Outfit"
Novelty distribution
Acrylic stand figure, boarding commemorative certificate
Special Exhibitions, Decorations, and Projects
Various exhibitions and decorations are planned to be implemented at event target stations and within Toyohashi City. In addition, novelties are also planned to be distributed as Shinkansen boarding benefits and at birthday events.
Please check the in-game announcements for event details, details on event reward distribution, and details/sales locations of goods.
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* "Denko" is a general term for characters appearing in the "Ekimeko!" series, and "film" refers to the denko's costume.
* Novelties are limited in quantity and can only be received once per person through the "Ekimeko!" series.
* This campaign may be suspended or changed depending on the situation.
■ About the "Ekimeko!" Series
The "Ekimeko!" series is a location-based game provided for various app stores and web browsers. (Project name: Ekimeko! Project)
Players can enjoy various ways of playing, such as recording their outings and collecting titles, targeting over 9,000 railway stations nationwide.
It can be played easily with simple operations, and can be enjoyed not only for commuting to work or school but also as a companion for travel and business trips.
Station Memories! (Abbreviation: Ekimeko!)
Title: Station Memories! (Abbreviation: Ekimeko!)
Genre: Location-based game
Price: Basic free (item-based billing)
Official Website: https://ekimemo.com/
Ekimeko! Our Rails (Abbreviation: Our Memo!)
Title: Ekimeko! Our Rails (Abbreviation: Our Memo!)
Genre: Location-based game
Price: Basic free (item-based billing)
Official Website: https://our-rails.ekimemo.com
■ Company Profile
Mobile Factory Inc.
■ Company Profile
Trade Name: Mobile Factory Inc. (TSE Standard 3912)
Location: TK Ikedayama Building 2F, 5-22-33 Higashi Gotanda, Shinagawa-ku, Tokyo
Representative: Yuji Miyajima, Representative Director
Business Activities: Mobile game business (location-based games), content business
URL: https://www.mobilefactory.jp/
* The distribution of location-based games to "App Store / Google Play" is handled by its subsidiary, G1 Dash Inc.
Mobile Factory Inc. Public Relations Department MAIL: press@mfac.jp
* Company names, logos, and product names mentioned are registered trademarks or trademarks of their respective companies.
* Unauthorized reproduction of images and text published in this document is prohibited.
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