mobiAI Corporation to Fully Launch Korean Skincare Brand "awèop" in Japan — Following Positive Reception at Ginza "Maison KOSÉ" Pop-up, Official Qoo10 Store Opens July 1st

mobiAI Corporation will fully launch the Korean skincare brand "awèop" (Distributor: ORGANICA Inc.) in the Japanese market as part of its group's K-beauty business. Sales began on the official Qoo10 store on July 1, 2026. The slogan is "Effectiveness, Every Day." With the concept of delivering advanced formulations at an everyday affordable price point (¥2,800 each), the company is introducing a four-step skincare line focused on hydration as its first offering in Japan.

awèop

Solid Response at Ginza "Maison KOSÉ" Pop-up

In June 2026, awèop participated in a pop-up event held at "Maison KOSÉ" in Ginza. A booth allowed visitors to experience the textures firsthand, and many commented on the product's quick absorption. The positive reception in Ginza, a leading beauty hub in Japan, boosted confidence for the full-scale launch in the Japanese market.

Growing Interest in Asia — Products Sold Out at Vietnam EXPO

In June 2026, awèop also exhibited at the "K-TREND VINA EXPO 2026" in Ho Chi Minh City, Vietnam, where all available products were sold out. Starting with Japan and Vietnam, the company plans to exhibit at trade shows and expos in other countries, including Russia, moving forward to establish itself as a global K-beauty brand.

Brand Name and Philosophy

The brand name "awèop" is derived from "Awe" and "Optica." It embodies the desire for skin that evokes a sense of wonder in daily life. The brand's design philosophy is not about having "this and that," but about selecting and balancing what is necessary for everyday life (Clear. Balanced.).

4-Step Hydration Routine

STEP 1 | SHIELD Multi-Layer Ampoule

Formulated with 11 types of hyaluronic acid※ of varying molecular weights, along with Ectoin, β-Glucan, CICA (Centella Asiatica Extract), and Adenosine. This introductory ampoule has a fresh, non-oily texture that fills the skin with moisture, preparing it to better absorb subsequent care.

SHIELD Multi-Layer Ampoule

STEP 2 | AQUA Shining Serum

Formulated with Niacinamide, Houttuynia Cordata Extract, Trehalose, and Panthenol. This serum leads to hydrated, radiant, and translucent-looking skin.

AQUA Shining Serum

STEP 3 | FLOW Elastic Cream

Formulated with Ceramide NP, Squalane, NMN (Nicotinamide Mononucleotide), and Niacinamide. This moisturizing cream provides a plump feel from hydration, leaving the skin feeling moist inside and smooth outside.

FLOW Elastic Cream

STEP 4 | REPAIR Tone-Up Cream

Formulated with Peptides and Niacinamide. This tone-up cream brightens the complexion with a makeup effect.

REPAIR Tone-Up Cream

awèop's Differentiating Points

"Multi-Layer" Design with 11 Types of Hyaluronic Acid of Different Molecular Weights※

Combines hyaluronic acid-based moisturizing ingredients of high, medium, and low molecular weights to deliver multi-layered hydration to every corner of the stratum corneum. As the name "Multi-Layer" suggests, it is ideal for skin concerned about inner dryness.

Balanced Formulation of Popular Moisturizing and Skin-Conditioning Ingredients

Ceramide NP, NMN, Niacinamide, Houttuynia Cordata, Ectoin, CICA. The formulation reflects the philosophy of "selecting and balancing what is necessary for daily life," rather than using single ingredients.

Low Irritation Tested (Average Irritation Index 0.00)

Suitable for daily care, even during sensitive seasons. REPAIR Tone-Up Cream — Lightweight Tone-Up Without Relying on SPF Formulation

The REPAIR cream is not a sunscreen (UV protection product) and offers flexibility in its use without being bound by SPF formulation.

• Achieves a naturally bright finish that is not chalky • Lightweight texture for easy reapplication and layering during the day • Flexible use: apply over your usual sunscreen in the morning, or use as a tone-up skincare product at night—versatile in one bottle • Light feel

※This is not a sunscreen. Please take separate measures for UV protection. Tone-up effect is due to makeup.

Future Developments

New categories such as mask packs, sunscreens (sun care), and toners are planned for sequential release within 2026. In parallel, the company aims to expand brand touchpoints both online and offline, considering wholesale and retail collaborations (B2B) with variety stores and drugstores.

Disclaimer and Notes

※The descriptions of ingredients in this text are within the scope of cosmetic efficacy for moisturizing and skin conditioning.

※Individual results may vary.

※Low irritation tests are based on results from third-party organizations and do not guarantee that irritation will not occur for all skin types.

※"REPAIR Tone-Up Cream" is not a sunscreen (UV protection product). Please take separate measures for UV protection. The tone-up effect is due to makeup.

※"Maison KOSÉ" is a trademark of KOSÉ Corporation, and "SEOUL LIFE" is a trademark of GYSEOUL Inc. awèop was a participating brand at the event, and this press release does not indicate any capital, partnership, or endorsement relationship with these companies. The use of official event key visuals and other materials is based on permission from the organizer.

※Images are for illustrative purposes only. Company names and brand names listed are trademarks or registered trademarks of their respective companies.