Pet Brand STANDING ON THE BLUE Launches Third Release of Its 2026 Spring/Summer Collection

STANDING ON THE BLUE, a pet brand operated by Fashion Net Inc., a group company of MN Inter-Fashion Ltd. headquartered in Minato-ku, Tokyo and led by President Isshin Yoshimoto, has launched the third release of its 2026 Spring/Summer collection. The third release features items designed to help prevent heatstroke during peak summer, as well as matching pair items that owners can enjoy wearing with their dogs. Responding to Japan’s increasingly severe summer heat, the lineup is designed to make outings with dogs more comfortable. Following the second release, which included cooling wear and water-friendly items, this collection focuses on heat-protection products that are easy to use in everyday life. In addition to functionality, the items retain the fashion-forward character of STANDING ON THE BLUE and are designed to suit a wide range of settings, from city walks to outdoor activities. The lineup includes the Cooling Neck Band, priced at ¥5,500 including tax, which efficiently cools the neck area; the CLUB Pair Cap for owners, priced at ¥8,500 including tax, designed as a matching cap for owners and dogs; and the CLUB Pair Cap for dogs, priced at ¥6,500 including tax, featuring a cooling function for summer and adjustable sizing around the ears, chin, and head. The products are available through the official online store and authorized retailers. Details can be found in the STORE LIST on the official website. STANDING ON THE BLUE launched in June 2023 as a pet brand that incorporates elements of mode, streetwear, and luxury into its designs while emphasizing functionality and practicality.