Pet Brand "STANDING ON THE BLUE" Launches Second Phase of 2026 Spring/Summer Collection
Pet brand "STANDING ON THE BLUE" launched the second phase of its 2026 Spring/Summer Collection on April 24, 2026. The collection features cooling items for heatstroke prevention, active wear for waterside to land use, and matching items for owners and dogs, preparing for Japan's increasingly hot summers.
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- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: April 30, 2026 at 20:11 (9h 40m after Collected)
Fashion Net Co., Ltd. (Headquarters: Minato-ku, Tokyo), a group company of MN Interfashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Isshin Yoshimoto), launched the second phase of its 2026 Spring/Summer Collection for its pet brand "STANDING ON THE BLUE" on Friday, April 24, 2026.
This second phase of the collection features heatstroke prevention items specialized in cooling functions, anticipating the arrival of intense heat, as well as active wear that can be used from waterside to land. It proposes items that allow dog owners to comfortably enjoy outings with their beloved dogs, responding to Japan's increasingly severe summers year after year.
Following the first phase, "pair items that can be enjoyed with your beloved dog" are also available. The collection combines functionality and design, allowing owners to go out with their dogs in various scenes even during hot seasons.
Some items that sold out in the first phase are scheduled to be restocked in early June 2026. The collection is planned for phased expansion, with the third phase expected to launch in mid-May 2026. Throughout the season, we will continue to propose items that further broaden how owners can spend summer with their dogs.
■ 2026 Spring/Summer Collection Second Phase Lineup
・CLUB Pair T (dog) ¥8,900 (tax included)
An annual popular pair T-shirt equipped with cooling, UV cut, and moisture permeable functions.
URL: https://standingontheblue.com/collections/26ss-collection/products/club-pair-t-dog
・CLUB Pair T (owner) ¥12,900
A T-shirt with cooling, UV cut, and moisture permeable functions, perfect for matching with your beloved dog.
URL: https://standingontheblue.com/collections/26ss-collection/products/club-pair-t-owner
・CORDURA Rash Guard ¥7,900
A rash guard that can be actively used from waterside to land.
It uses CORDURA® nylon, which is resistant to "abrasion," "tearing," and "fraying," protecting the skin from obstacles such as rocks. It also prevents fur from getting wet and sand from entering, reducing cleaning effort after water play.
URL: https://standingontheblue.com/collections/26ss-collection/products/cordura%C2%AE%EF%B8%8E-rash-guard
・CORDURA Cooling Tank ¥6,900
A cooling tank made of CORDURA® nylon material.
It efficiently dissipates body heat and provides even higher cooling effects when wet. With a design that covers only the upper body and wide armholes, it is easy for dogs who are not keen on wearing clothes.
URL: https://standingontheblue.com/collections/26ss-collection/products/cordura%C2%AE-cooling-tank
■ About New Initiatives
Starting this season, we have launched the new "TRY AT HOME" service.
This service provides an experience where you can try on items comfortably at home, reducing concerns about size and material. This allows those who were hesitant to purchase to try products more easily.
In addition to the previous focus on Tokyo, we also plan to exhibit at regional events such as Interpets Osaka and Pet博 Fukuoka, expanding opportunities for customers nationwide to see our products directly.
■ How to Purchase
Available for purchase at the official online store or through authorized retailers.
For details, please check the "STORE LIST" on the official website.
PRODUCT: https://standingontheblue.com/collections/all
STORE LIST: https://standingontheblue.com/pages/store-list
■ Brand Overview
STANDING ON THE BLUE
Launched as a pet brand in June 2023. Incorporates elements of mode, street, and luxury into its designs, developing items that prioritize both functionality and practicality.
STANDING ON THE BLUE Official Accounts
EC site: https://standingontheblue.com/
Instagram: https://www.instagram.com/standingontheblue/
■ Company Overview
MN Interfashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Isshin Yoshimoto)'s group company, Fashion Net Co., Ltd. (Headquarters: Minato-ku, Tokyo).
This second phase of the collection features heatstroke prevention items specialized in cooling functions, anticipating the arrival of intense heat, as well as active wear that can be used from waterside to land. It proposes items that allow dog owners to comfortably enjoy outings with their beloved dogs, responding to Japan's increasingly severe summers year after year.
Following the first phase, "pair items that can be enjoyed with your beloved dog" are also available. The collection combines functionality and design, allowing owners to go out with their dogs in various scenes even during hot seasons.
Some items that sold out in the first phase are scheduled to be restocked in early June 2026. The collection is planned for phased expansion, with the third phase expected to launch in mid-May 2026. Throughout the season, we will continue to propose items that further broaden how owners can spend summer with their dogs.
■ 2026 Spring/Summer Collection Second Phase Lineup
・CLUB Pair T (dog) ¥8,900 (tax included)
An annual popular pair T-shirt equipped with cooling, UV cut, and moisture permeable functions.
URL: https://standingontheblue.com/collections/26ss-collection/products/club-pair-t-dog
・CLUB Pair T (owner) ¥12,900
A T-shirt with cooling, UV cut, and moisture permeable functions, perfect for matching with your beloved dog.
URL: https://standingontheblue.com/collections/26ss-collection/products/club-pair-t-owner
・CORDURA Rash Guard ¥7,900
A rash guard that can be actively used from waterside to land.
It uses CORDURA® nylon, which is resistant to "abrasion," "tearing," and "fraying," protecting the skin from obstacles such as rocks. It also prevents fur from getting wet and sand from entering, reducing cleaning effort after water play.
URL: https://standingontheblue.com/collections/26ss-collection/products/cordura%C2%AE%EF%B8%8E-rash-guard
・CORDURA Cooling Tank ¥6,900
A cooling tank made of CORDURA® nylon material.
It efficiently dissipates body heat and provides even higher cooling effects when wet. With a design that covers only the upper body and wide armholes, it is easy for dogs who are not keen on wearing clothes.
URL: https://standingontheblue.com/collections/26ss-collection/products/cordura%C2%AE-cooling-tank
■ About New Initiatives
Starting this season, we have launched the new "TRY AT HOME" service.
This service provides an experience where you can try on items comfortably at home, reducing concerns about size and material. This allows those who were hesitant to purchase to try products more easily.
In addition to the previous focus on Tokyo, we also plan to exhibit at regional events such as Interpets Osaka and Pet博 Fukuoka, expanding opportunities for customers nationwide to see our products directly.
■ How to Purchase
Available for purchase at the official online store or through authorized retailers.
For details, please check the "STORE LIST" on the official website.
PRODUCT: https://standingontheblue.com/collections/all
STORE LIST: https://standingontheblue.com/pages/store-list
■ Brand Overview
STANDING ON THE BLUE
Launched as a pet brand in June 2023. Incorporates elements of mode, street, and luxury into its designs, developing items that prioritize both functionality and practicality.
STANDING ON THE BLUE Official Accounts
EC site: https://standingontheblue.com/
Instagram: https://www.instagram.com/standingontheblue/
■ Company Overview
MN Interfashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Isshin Yoshimoto)'s group company, Fashion Net Co., Ltd. (Headquarters: Minato-ku, Tokyo).