MN Inter-Fashion Co., Ltd. Concludes License Agreement with Sanyo Shokai for 'HANAE MORI'

MN Inter-Fashion Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Isshin Yoshimoto) has concluded a license agreement with Sanyo Shokai Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Shinji Oe) for the women's brand 'HANAE MORI' in April 2026. Based on this agreement, Sanyo Shokai will handle the planning, manufacturing, and sales, and will begin developing a new total collection for 'HANAE MORI' from the Autumn/Winter 2027 season.

Background and Purpose of Partnership: MN Inter-Fashion initiated a project to reinterpret the brand's historical value from a contemporary perspective, aiming to propose 'HANAE MORI' as a brand with timeless value, starting from the 100th birth anniversary of Hanae Mori, a leading Japanese designer. In this project, Sanyo Shokai, with its high technical capabilities and extensive experience in the upper-middle market, has been welcomed as a partner. Together, they will propose the essential value of 'HANAE MORI's' 'Timeless Elegance' as a high-quality collection adapted to modern lifestyles. MN Inter-Fashion, as the licensor, will be responsible for inheriting the brand's value and identity, and will work with Sanyo Shokai to achieve sustainable brand growth.

About the New 'HANAE MORI': The new 'HANAE MORI' will be developed as a women's total collection for adult women with discerning tastes, blending traditional aesthetics with modern fashion sensibilities, under Sanyo Shokai's planning, manufacturing, and sales system. Satoshi Otsuki, who has extensive experience in leading Parisian fashion houses, will be the Creative Director. Brand Name: HANAE MORI Creative Director: Satoshi Otsuki Items: Women's clothing and accessories Launch Period: Autumn/Winter 2027 season (planned) Sales Channels: Department stores, etc.

Future Outlook: MN Inter-Fashion, as the licensor, will work closely with Sanyo Shokai and the creative team to maximize the value of the 'HANAE MORI' brand. While cherishing its identity as a Japanese luxury brand recognized globally, they will challenge themselves to create new market value.

Company Overview: MN Inter-Fashion Co., Ltd. Company Name: MN Inter-Fashion Co., Ltd. President: Isshin Yoshimoto Headquarters: Akasaka K Tower, 1-2-7 Motoakasaka, Minato-ku, Tokyo Business Activities: Functional materials, functional textiles, industrial materials, apparel/fashion accessories, brand marketing, etc. URL: https://mn-interfashion.com Brand details are being released sequentially on the official website and the company's material brand information platform 'LaunchPark's' SNS accounts. LaunchPark: https://launch-park.com/ Instagram: https://www.instagram.com/launchpark_mag/

Sanyo Shokai Co., Ltd. A comprehensive apparel manufacturer aiming to be an 'Excellent Company' that combines high value creation and robust profitability, and contributes to the realization of a sustainable society, under the management philosophy of 'creating a beautiful and rich lifestyle culture through fashion and contributing to the development of society.' Company Name: Sanyo Shokai Co., Ltd. President: Shinji Oe Headquarters: 6-14 Yotsuya Honshio-cho, Shinjuku-ku, Tokyo Business Activities: Manufacturing and sales of men's and women's clothing and accessories; sales of products in department stores, specialty stores, and directly managed stores nationwide. URL: https://www.sanyo-shokai.co.jp/