MN Inter-Fashion Co., Ltd. Concludes License Agreement with Sanyo Shokai for 'HANAE MORI'
MN Inter-Fashion Co., Ltd. signed a license agreement with Sanyo Shokai Co., Ltd. for the women's brand 'HANAE MORI' in April 2026. Under this agreement, Sanyo Shokai will be responsible for the planning, manufacturing, and sales of 'HANAE MORI's' new total collection, set to launch from the Autumn/Winter 2027 season. Satoshi Otsuki has been appointed as the Creative Director, aiming to redefine the brand's value in conjunction with Hanae Mori's 100th birth anniversary.
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- 📰 Published: April 14, 2026 at 22:00
- 🔍 Collected: April 14, 2026 at 13:31
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MN Inter-Fashion Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Isshin Yoshimoto) has concluded a license agreement with Sanyo Shokai Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Shinji Oe) for the women's brand 'HANAE MORI' in April 2026. Based on this agreement, Sanyo Shokai will handle the planning, manufacturing, and sales, and will begin developing a new total collection for 'HANAE MORI' from the Autumn/Winter 2027 season.
Background and Purpose of Partnership:
MN Inter-Fashion initiated a project to reinterpret the brand's historical value from a contemporary perspective, aiming to propose 'HANAE MORI' as a brand with timeless value, starting from the 100th birth anniversary of Hanae Mori, a leading Japanese designer.
In this project, Sanyo Shokai, with its high technical capabilities and extensive experience in the upper-middle market, has been welcomed as a partner. Together, they will propose the essential value of 'HANAE MORI's' 'Timeless Elegance' as a high-quality collection adapted to modern lifestyles.
MN Inter-Fashion, as the licensor, will be responsible for inheriting the brand's value and identity, and will work with Sanyo Shokai to achieve sustainable brand growth.
About the New 'HANAE MORI':
The new 'HANAE MORI' will be developed as a women's total collection for adult women with discerning tastes, blending traditional aesthetics with modern fashion sensibilities, under Sanyo Shokai's planning, manufacturing, and sales system. Satoshi Otsuki, who has extensive experience in leading Parisian fashion houses, will be the Creative Director.
Brand Name: HANAE MORI
Creative Director: Satoshi Otsuki
Items: Women's clothing and accessories
Launch Period: Autumn/Winter 2027 season (planned)
Sales Channels: Department stores, etc.
Future Outlook:
MN Inter-Fashion, as the licensor, will work closely with Sanyo Shokai and the creative team to maximize the value of the 'HANAE MORI' brand. While cherishing its identity as a Japanese luxury brand recognized globally, they will challenge themselves to create new market value.
Company Overview:
MN Inter-Fashion Co., Ltd.
Company Name: MN Inter-Fashion Co., Ltd.
President: Isshin Yoshimoto
Headquarters: Akasaka K Tower, 1-2-7 Motoakasaka, Minato-ku, Tokyo
Business Activities: Functional materials, functional textiles, industrial materials, apparel/fashion accessories, brand marketing, etc.
URL: https://mn-interfashion.com
Brand details are being released sequentially on the official website and the company's material brand information platform 'LaunchPark's' SNS accounts.
LaunchPark: https://launch-park.com/
Instagram: https://www.instagram.com/launchpark_mag/
Sanyo Shokai Co., Ltd.
A comprehensive apparel manufacturer aiming to be an 'Excellent Company' that combines high value creation and robust profitability, and contributes to the realization of a sustainable society, under the management philosophy of 'creating a beautiful and rich lifestyle culture through fashion and contributing to the development of society.'
Company Name: Sanyo Shokai Co., Ltd.
President: Shinji Oe
Headquarters: 6-14 Yotsuya Honshio-cho, Shinjuku-ku, Tokyo
Business Activities: Manufacturing and sales of men's and women's clothing and accessories; sales of products in department stores, specialty stores, and directly managed stores nationwide.
URL: https://www.sanyo-shokai.co.jp/
Background and Purpose of Partnership:
MN Inter-Fashion initiated a project to reinterpret the brand's historical value from a contemporary perspective, aiming to propose 'HANAE MORI' as a brand with timeless value, starting from the 100th birth anniversary of Hanae Mori, a leading Japanese designer.
In this project, Sanyo Shokai, with its high technical capabilities and extensive experience in the upper-middle market, has been welcomed as a partner. Together, they will propose the essential value of 'HANAE MORI's' 'Timeless Elegance' as a high-quality collection adapted to modern lifestyles.
MN Inter-Fashion, as the licensor, will be responsible for inheriting the brand's value and identity, and will work with Sanyo Shokai to achieve sustainable brand growth.
About the New 'HANAE MORI':
The new 'HANAE MORI' will be developed as a women's total collection for adult women with discerning tastes, blending traditional aesthetics with modern fashion sensibilities, under Sanyo Shokai's planning, manufacturing, and sales system. Satoshi Otsuki, who has extensive experience in leading Parisian fashion houses, will be the Creative Director.
Brand Name: HANAE MORI
Creative Director: Satoshi Otsuki
Items: Women's clothing and accessories
Launch Period: Autumn/Winter 2027 season (planned)
Sales Channels: Department stores, etc.
Future Outlook:
MN Inter-Fashion, as the licensor, will work closely with Sanyo Shokai and the creative team to maximize the value of the 'HANAE MORI' brand. While cherishing its identity as a Japanese luxury brand recognized globally, they will challenge themselves to create new market value.
Company Overview:
MN Inter-Fashion Co., Ltd.
Company Name: MN Inter-Fashion Co., Ltd.
President: Isshin Yoshimoto
Headquarters: Akasaka K Tower, 1-2-7 Motoakasaka, Minato-ku, Tokyo
Business Activities: Functional materials, functional textiles, industrial materials, apparel/fashion accessories, brand marketing, etc.
URL: https://mn-interfashion.com
Brand details are being released sequentially on the official website and the company's material brand information platform 'LaunchPark's' SNS accounts.
LaunchPark: https://launch-park.com/
Instagram: https://www.instagram.com/launchpark_mag/
Sanyo Shokai Co., Ltd.
A comprehensive apparel manufacturer aiming to be an 'Excellent Company' that combines high value creation and robust profitability, and contributes to the realization of a sustainable society, under the management philosophy of 'creating a beautiful and rich lifestyle culture through fashion and contributing to the development of society.'
Company Name: Sanyo Shokai Co., Ltd.
President: Shinji Oe
Headquarters: 6-14 Yotsuya Honshio-cho, Shinjuku-ku, Tokyo
Business Activities: Manufacturing and sales of men's and women's clothing and accessories; sales of products in department stores, specialty stores, and directly managed stores nationwide.
URL: https://www.sanyo-shokai.co.jp/
FAQ
What is the agreement between MN Inter-Fashion and Sanyo Shokai?
MN Inter-Fashion and Sanyo Shokai signed a license agreement for the women's brand 'HANAE MORI' in April 2026. Sanyo Shokai will be responsible for the planning, manufacturing, and sales of the brand.
When will the new 'HANAE MORI' collection be launched?
The new 'HANAE MORI' total collection is scheduled to launch from the Autumn/Winter 2027 season in department stores and other channels.
Who is the Creative Director for the new 'HANAE MORI'?
Satoshi Otsuki, who has extensive experience in leading Parisian fashion houses, will serve as the Creative Director.