SaaS Recruitment Trends 2026: Many Companies Met Last Year's Targets; Demand for 'CMO and Manager Candidates' Increasing
MM Souken's 'Ma-Cari NEXT CAREER' surveyed 1,005 SaaS HR professionals, revealing that over 70% met their 2025 goals. For 2026, the focus is expanding to management roles and the integration of Generative AI skills.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:12 (477h 32m after Collected)
Ma-Cari NEXT CAREER, a recruitment agent specialized in SaaS sales operated by MM Souken (Headquarters: Shinjuku, Tokyo; CEO: Haruhiro Hagiwara), a marketing company supporting the digital shift of sales and marketing, conducted an intention survey on '2026: SaaS Company Recruitment Activities' among recruitment and HR personnel working for SaaS companies.
The survey revealed that while SaaS recruitment activities continue to maintain high levels, there is a 'broadening' in recruitment areas and required skills.
Background:
In the previous year's survey, over 80% of SaaS companies responded they would 'actively recruit in 2025,' highlighting high interest in inside sales roles. With the expansion of the SaaS market, the recruitment fever remains at a high level. Will SaaS companies continue to accelerate hiring in 2026, and what specific skill sets are required for next-generation salespersons?
Survey Summary:
- Over 70% of companies met or exceeded their 2025 recruitment targets, indicating strong performance.
- In 2026, the scope of recruitment is expanding to include management layers in addition to member layers.
- Regarding required skills, expectations for 'Generative AI utilization' are rising alongside 'analytical and problem-discovery skills.'
Survey Overview:
- Period: February 25 to February 26, 2026
- Method: Internet survey via PRIZMA
- Respondents: 1,005 HR/recruitment personnel in SaaS companies
- Source: MM Souken Co., Ltd.
The survey revealed that while SaaS recruitment activities continue to maintain high levels, there is a 'broadening' in recruitment areas and required skills.
Background:
In the previous year's survey, over 80% of SaaS companies responded they would 'actively recruit in 2025,' highlighting high interest in inside sales roles. With the expansion of the SaaS market, the recruitment fever remains at a high level. Will SaaS companies continue to accelerate hiring in 2026, and what specific skill sets are required for next-generation salespersons?
Survey Summary:
- Over 70% of companies met or exceeded their 2025 recruitment targets, indicating strong performance.
- In 2026, the scope of recruitment is expanding to include management layers in addition to member layers.
- Regarding required skills, expectations for 'Generative AI utilization' are rising alongside 'analytical and problem-discovery skills.'
Survey Overview:
- Period: February 25 to February 26, 2026
- Method: Internet survey via PRIZMA
- Respondents: 1,005 HR/recruitment personnel in SaaS companies
- Source: MM Souken Co., Ltd.