Bringing Minerals Closer Through Fermentation

M-Magic Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Koichiro Ogata) will begin general sales of the liquid calcium supplement "Mineral Z Fermented Calcium Ion" on its official online store, "Mineral Z Online" (https://mineralz.jp/), starting July 1, 2026 (Tue).

This product achieved 562% of its target amount during its pre-sale on "Makuake," a crowdfunding service for new products and experiences (https://www.makuake.com/project/calciumion). Its unique approach of "fermenting to ionize and delivering in a dissolved state in water," along with its versatile usage that can be adapted to individual needs, resonated with many supporters.

▶ Official Online Store: https://mineralz.jp

562% of Support Purchase Goal Achieved. Resonance Grows for "Usage Tailored to the Individual"

"Mineral Z Fermented Calcium Ion" achieved 562% of its target amount during its pre-sale on "Makuake," a crowdfunding service for new products and experiences.

Thanks to your support, we achieved 562% of our target amount.

The development team focused on calcium, an essential mineral for which all age groups show a gap between intake and recommended amounts. To address the challenge of calcium being "difficult to consume and difficult to absorb," this product offers a unique approach: "fermenting to ionize calcium and delivering it in a liquid state dissolved in water."

Furthermore, because it is a liquid, it can be incorporated in various ways according to each person's habits, such as mixing it into drinks or drizzling it over food. This high degree of flexibility resonated with many supporters.

Currently, shortly after delivering the pre-sale rewards, we are receiving feedback from supporters about their individual methods of use and their discoveries about the product.

"I'm starting by adding it to my morning vegetable juice little by little." "I've started adding 20 drops to my drinks. I like that I can use it at my own pace." "I didn't really understand what 'ions' were before, but it's important that it's dissolved in water." "The fermented sourness can also be a fun accent when used in cooking."

The flexibility unique to liquid supplements and the individuality of fermentation and ions are being appreciated in various ways.

General Sale Price and Product Information

Healthy habits become ingrained in daily life through consistency. We emphasize making this product a daily habit rather than just a "trial."

Mineral Z Fermented Calcium Ion

Product

Regular Price (Tax Incl.)

Subscription Price (Tax Incl.)

1 Bottle

6,000 yen

5,400 yen (10% OFF)

3 Bottles

16,800 yen

(5,600 yen per bottle)

15,120 yen

(5,040 yen per bottle)

12 Bottles

57,600 yen

(4,800 yen per bottle)

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*Separate shipping fee: Flat rate of 1,200 yen

▶ Sale Date: July 1, 2026 (Wed) ▶ Sales Location: Mineral Z Online (https://mineralz.jp)

Why "Ferment to Ionize and Deliver as a Liquid"?

Calcium is an essential mineral vital for the body, but intake tends to be insufficient in Japan due to factors like soil, water, and dietary culture. Data from the Ministry of Health, Labour and Welfare shows a significant gap between intake and recommended amounts for all age groups, regardless of gender. Furthermore, calcium is inherently difficult to absorb, presenting a structural challenge of being "difficult to consume and difficult to absorb."

Calcium Intake of Japanese People

"Mineral Z Fermented Calcium Ion" uses a proprietary fermentation technology, maintained for 37 years, to break down essential minerals such as calcium and magnesium into sub-nanometer ions. This has resulted in a "liquid supplement" kept dissolved in liquid. It was developed with the concept of performing ionization, which normally occurs during digestion, during the manufacturing stage.

Usage is "Infinitely Adaptable"—Just Mix into Your Current Habits

Another strength of being a liquid is its ability to blend into existing dietary habits.

Add to morning vegetable juice or yogurt

Mix with water, hot water, or protein shakes

Pour over fried chicken (enjoy the sourness as a flavor accent)

Mix into your favorite beverages and consume.

The recommended daily intake is less than 1 teaspoon (approximately 3-5ml, about 20 drops for 1ml). It requires no special preparation, and the amount can be adjusted according to how you use it each day.

As this product is manufactured using fermentation technology, it contains acetic acid, a component of vinegar, and has a sour taste.

It is intentionally not powdered or post-processed, retaining its fermented ingredients as they are. Artificial sweeteners, preservatives, colorings, and flavorings are all omitted. The sourness is proof of fermentation.

All artificial sweeteners, preservatives, colorings, and flavorings are omitted.

Information Dissemination to Support "Ease of Continuation" Even After Launch

We believe it is important for customers to make this product a daily habit, not just a one-time purchase. Therefore, we will continue to disseminate information supporting its use through various channels after its launch.

Official LINE: We will deliver messages supporting habit formation and tips on how to use it.

(https://lin.ee/8q6k6b3)

note: We will share information that stimulates intellectual curiosity related to calcium and fermentation.

(https://note.com/mineral_z)

X/Instagram: We will deliver information useful for daily life.

X: https://x.com/MineralZ_japan

Instagram: https://www.instagram.com/mineralz_japan

Product Overview

【Mineral Z Fermented Calcium Ion】

Name: Mineral Fermented Extract ■ Ingredients: Brewed vinegar (domestic production), koji, sucrose, seaweed powder, zinc yeast, bladderwrack, loquat leaf, manganese yeast / calcium carbonate, magnesium carbonate, sodium carbonate, potassium carbonate, coral calcium ■ Contents: 100ml (*Equivalent to approximately 30-50 days' supply) ■ Country of Manufacture: Japan ■ Storage Method: Store away from direct sunlight, high temperatures, and high humidity.

Company Overview

Headquarters: Ebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya-ku, Tokyo Established: May 2007 Capital: 50 million yen Representative: Koichiro Ogata, Representative Director Business Activities: Marketing, communication design, product planning and development

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: Makuake