Sendai-based Local Revitalization Venture "Zenryoku Suguru" Completes Funding Through Issuance of 77SDGs Private Placement Bonds Underwritten by The 77 Bank
Zenryoku Suguru, a Sendai-based venture company focused on local revitalization, has successfully raised funds by issuing "77SDGs Private Placement Bonds (Donation Type/Social Contribution Course)" underwritten by The 77 Bank. This funding will support the company's business expansion and its initiative to donate to regional educational institutions for the development of next-generation human resources, aiming to build a sustainable local revitalization ecosystem.
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- 📰 Published: April 1, 2026 at 20:41
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Zenryoku Suguru Co., Ltd. (Zenryoku Suguru), headquartered in Sendai City, Miyagi Prefecture, led by Representative Director Nagashi Sugano, which develops local revitalization projects and Japan's first management information magazine for local government heads, 'Shicho Magazine,' has implemented financing through the issuance of '77SDGs Private Placement Bonds (Donation Type/Social Contribution Course)' underwritten by The 77 Bank (Representative Director and President Hidefumi Kobayashi).
The 77SDGs Private Placement Bonds (Donation Type) is a product where, simultaneously with corporate financing, The 77 Bank donates necessary goods or money to educational institutions, social welfare corporations, medical institutions, local governments, etc., using a portion of the fees received from the bond-issuing company. For this issuance of 77SDGs Private Placement Bonds, donations to regional educational institutions are planned to support the development of next-generation regional human resources.
*According to our research
**Overview of The 77 Bank's '77SDGs Private Placement Bonds (Donation Type/Social Contribution Course)'**
A portion of the fees received from the bond-issuing company (equivalent to 0.2% of the private placement bond issuance amount) will be used to donate necessary goods to regional educational institutions, long-term care insurance facilities, etc.
Issue Date: February 27, 2026
Amount: 30 million yen
Repayment Method: Scheduled Amortization
Details: https://www.77bank.co.jp/houjin/sustainable/shibosai.html
**Background and Purpose of Fundraising**
Zenryoku Suguru Co., Ltd. has been engaged in local revitalization through the publication of 'Shicho Magazine,' Japan's first management information magazine for local government heads, and the 'Regional Partner Business,' which supports entrepreneur development and relocation-based business startups in collaboration with municipalities.
In recent years, the environment surrounding municipal management has faced complex and structural challenges such as population decline, fiscal constraints, and a shortage of successors. On the other hand, there are aspiring entrepreneurs, dedicated municipal officials, and private companies in the regions, increasing the importance of a 'reliable platform' to connect them.
This fundraising aims to strengthen the company-wide structure and management foundation in preparation for business expansion.
Furthermore, by donating to regional educational institutions through the mechanism of these private placement bonds, we will support the development of next-generation regional human resources and promote the circulation of practical knowledge within the region. As a model that balances business growth with social contribution, we aim to build a sustainable local revitalization ecosystem.
**Comment from Nagashi Sugano, Representative Director and President of Zenryoku Suguru**
This fundraising through the 77SDGs Private Placement Bonds is not only an effort to strengthen our financial foundation but also to further clarify our management approach of 'balancing social responsibility and business viability.' We are very pleased to be able to contribute to the development of next-generation human resources who will lead regional management through donations to local educational institutions.
We will continue to execute our corporate philosophy of 'good schemes' and strive to become a platform for ambitious young talent.
**About Zenryoku Suguru**
Zenryoku Suguru Co., Ltd. is a venture company from Sendai that leads local revitalization through "municipalities x business."
The company operates through two main pillars: disseminating information via Japan's first management information magazine for local government heads, 'Shicho Magazine,' and fostering entrepreneurs in collaboration with municipalities through the 'Regional Partner Business.'
Driven by its corporate philosophy of 'good schemes,' the company is building new platforms nationwide to realize sustainable local communities.
Company Name: Zenryoku Suguru Co., Ltd.
Representative: Nagashi Sugano, Representative Director and President
Location: Sendai Building 4F, 2-3-22 Ichibancho, Aoba-ku, Sendai City, Miyagi Prefecture
Established: June 2018
Business Activities: Regional Partner Business, Shicho Magazine Operation
URL: https://z-suguru.co.jp/
**About Shicho Magazine**
'Shicho Magazine' is Japan's first management information magazine for local government heads, delivered directly to the 47 prefectural governors and 1,741 municipal mayors. It has a unique structure where former governors and mayors, who have in-depth knowledge of municipal management, participate in planning and editing. The magazine boasts high reader satisfaction and readership due to its exclusive interviews focusing on topics of interest to local leaders. As a public-private partnership platform, it enables direct approach to leaders, which is difficult through conventional sales activities, and supports the establishment of contact points for municipalities and companies to tackle regional issues together.
Zenryoku Suguru Co., Ltd. Corporate Site 'Shicho Magazine': https://z-suguru.co.jp/magazine/
**About the Regional Partner Business**
The Regional Partner Business is an initiative that collaborates with administrative bodies to create an environment for realizing the aspirations of individuals wishing to start businesses. Through operating entrepreneurship consultation desks, workshops, individual mentoring, and supporting the utilization of the 'Community Revitalization Cooperators' program, we support over 100 startups annually.
Zenryoku Suguru Co., Ltd. Corporate Site 'Regional Partner Business': https://z-suguru.co.jp/regional/
**Recruitment Information**
Currently, Zenryoku Suguru is recruiting new members to support next-generation local governments in its Shicho Magazine business and Regional Partner Business, driven by business expansion. Those interested in local revitalization business or who wish to learn more about Zenryoku Suguru's initiatives are welcome to apply via the link below.
Recruitment Information: https://z-suguru.co.jp/recruit/
Column (Employee Interviews, etc.): https://z-suguru.co.jp/column/
The 77SDGs Private Placement Bonds (Donation Type) is a product where, simultaneously with corporate financing, The 77 Bank donates necessary goods or money to educational institutions, social welfare corporations, medical institutions, local governments, etc., using a portion of the fees received from the bond-issuing company. For this issuance of 77SDGs Private Placement Bonds, donations to regional educational institutions are planned to support the development of next-generation regional human resources.
*According to our research
**Overview of The 77 Bank's '77SDGs Private Placement Bonds (Donation Type/Social Contribution Course)'**
A portion of the fees received from the bond-issuing company (equivalent to 0.2% of the private placement bond issuance amount) will be used to donate necessary goods to regional educational institutions, long-term care insurance facilities, etc.
Issue Date: February 27, 2026
Amount: 30 million yen
Repayment Method: Scheduled Amortization
Details: https://www.77bank.co.jp/houjin/sustainable/shibosai.html
**Background and Purpose of Fundraising**
Zenryoku Suguru Co., Ltd. has been engaged in local revitalization through the publication of 'Shicho Magazine,' Japan's first management information magazine for local government heads, and the 'Regional Partner Business,' which supports entrepreneur development and relocation-based business startups in collaboration with municipalities.
In recent years, the environment surrounding municipal management has faced complex and structural challenges such as population decline, fiscal constraints, and a shortage of successors. On the other hand, there are aspiring entrepreneurs, dedicated municipal officials, and private companies in the regions, increasing the importance of a 'reliable platform' to connect them.
This fundraising aims to strengthen the company-wide structure and management foundation in preparation for business expansion.
Furthermore, by donating to regional educational institutions through the mechanism of these private placement bonds, we will support the development of next-generation regional human resources and promote the circulation of practical knowledge within the region. As a model that balances business growth with social contribution, we aim to build a sustainable local revitalization ecosystem.
**Comment from Nagashi Sugano, Representative Director and President of Zenryoku Suguru**
This fundraising through the 77SDGs Private Placement Bonds is not only an effort to strengthen our financial foundation but also to further clarify our management approach of 'balancing social responsibility and business viability.' We are very pleased to be able to contribute to the development of next-generation human resources who will lead regional management through donations to local educational institutions.
We will continue to execute our corporate philosophy of 'good schemes' and strive to become a platform for ambitious young talent.
**About Zenryoku Suguru**
Zenryoku Suguru Co., Ltd. is a venture company from Sendai that leads local revitalization through "municipalities x business."
The company operates through two main pillars: disseminating information via Japan's first management information magazine for local government heads, 'Shicho Magazine,' and fostering entrepreneurs in collaboration with municipalities through the 'Regional Partner Business.'
Driven by its corporate philosophy of 'good schemes,' the company is building new platforms nationwide to realize sustainable local communities.
Company Name: Zenryoku Suguru Co., Ltd.
Representative: Nagashi Sugano, Representative Director and President
Location: Sendai Building 4F, 2-3-22 Ichibancho, Aoba-ku, Sendai City, Miyagi Prefecture
Established: June 2018
Business Activities: Regional Partner Business, Shicho Magazine Operation
URL: https://z-suguru.co.jp/
**About Shicho Magazine**
'Shicho Magazine' is Japan's first management information magazine for local government heads, delivered directly to the 47 prefectural governors and 1,741 municipal mayors. It has a unique structure where former governors and mayors, who have in-depth knowledge of municipal management, participate in planning and editing. The magazine boasts high reader satisfaction and readership due to its exclusive interviews focusing on topics of interest to local leaders. As a public-private partnership platform, it enables direct approach to leaders, which is difficult through conventional sales activities, and supports the establishment of contact points for municipalities and companies to tackle regional issues together.
Zenryoku Suguru Co., Ltd. Corporate Site 'Shicho Magazine': https://z-suguru.co.jp/magazine/
**About the Regional Partner Business**
The Regional Partner Business is an initiative that collaborates with administrative bodies to create an environment for realizing the aspirations of individuals wishing to start businesses. Through operating entrepreneurship consultation desks, workshops, individual mentoring, and supporting the utilization of the 'Community Revitalization Cooperators' program, we support over 100 startups annually.
Zenryoku Suguru Co., Ltd. Corporate Site 'Regional Partner Business': https://z-suguru.co.jp/regional/
**Recruitment Information**
Currently, Zenryoku Suguru is recruiting new members to support next-generation local governments in its Shicho Magazine business and Regional Partner Business, driven by business expansion. Those interested in local revitalization business or who wish to learn more about Zenryoku Suguru's initiatives are welcome to apply via the link below.
Recruitment Information: https://z-suguru.co.jp/recruit/
Column (Employee Interviews, etc.): https://z-suguru.co.jp/column/