emplir Enters the Hong Kong Market! Launching Successively in Approximately 250 Mannings Stores from Late June!
The hair care brand 'emplir' is entering the Hong Kong market in full force. From late June, it will begin selling its 'long-lasting moisture shampoo' at approximately 250 stores of the largest local drugstore chain, Mannings, accelerating its global expansion centered on Southeast Asia.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 23:00
- 🔍 Collected: May 22, 2026 at 14:31
- 🤖 AI Analyzed: May 22, 2026 at 15:14 (42 min after Collected)
■ Background and Objectives
Following its success in Japan, the brand is making a full-scale entry into the Hong Kong market. Based on strong sales at variety shops and drugstores across Japan, we have decided to enter the Hong Kong market, where there is high beauty sensitivity and deep trust in Japanese quality. By utilizing the networks of Japan's largest drugstore 'Matsumotokiyoshi' and the local largest drugstore 'Mannings,' we are establishing a system that will allow more customers to experience the 'long-lasting moisture shampoo' of emplir.
■ About Mannings
Mannings is one of the largest health and beauty chains in Hong Kong. It is known for handling carefully selected high-quality products and receives tremendous support from not only local residents but also tourists. With this deployment in approximately 250 stores, sales will be realized covering the entire Hong Kong area.
■ About emplir
emplir is a hair care brand that focuses on 'hair moisture evaporation' that progresses over time, approaching complex hair concerns such as spreading, dryness, waviness, and curls.
With our proprietary 'water veil' formula, we have blended amino acid derivatives that adhere to the hair to keep it moisturized for a long time, and nano-ceramides that penetrate to every corner of the hair. It protects hair from daily damage such as dryness, coloring, heat, and ultraviolet rays, and cares for dryness, stiffness, and damage with a single bottle.
Also, because it is something used every day, it has a discerning free-from formula※1 that pursues gentleness for hair. Whether it's a day when you are concerned about morning spread, or a wavy day on a rainy day, it guides you to beautiful hair wrapped in moisture for 365 days, aiming to be an existence that fulfills not only the hair but also the heart.
※1 Silicone, Laureth Sulfate, Olefin, Mineral Oil, Coloring
■ Future Outlook
Starting with this Hong Kong development, we will further accelerate our global expansion, focusing on Southeast Asia. Through product development tailored to the concerns and needs of each country, we will contribute to the beauty of people all over the world.
Following its success in Japan, the brand is making a full-scale entry into the Hong Kong market. Based on strong sales at variety shops and drugstores across Japan, we have decided to enter the Hong Kong market, where there is high beauty sensitivity and deep trust in Japanese quality. By utilizing the networks of Japan's largest drugstore 'Matsumotokiyoshi' and the local largest drugstore 'Mannings,' we are establishing a system that will allow more customers to experience the 'long-lasting moisture shampoo' of emplir.
■ About Mannings
Mannings is one of the largest health and beauty chains in Hong Kong. It is known for handling carefully selected high-quality products and receives tremendous support from not only local residents but also tourists. With this deployment in approximately 250 stores, sales will be realized covering the entire Hong Kong area.
■ About emplir
emplir is a hair care brand that focuses on 'hair moisture evaporation' that progresses over time, approaching complex hair concerns such as spreading, dryness, waviness, and curls.
With our proprietary 'water veil' formula, we have blended amino acid derivatives that adhere to the hair to keep it moisturized for a long time, and nano-ceramides that penetrate to every corner of the hair. It protects hair from daily damage such as dryness, coloring, heat, and ultraviolet rays, and cares for dryness, stiffness, and damage with a single bottle.
Also, because it is something used every day, it has a discerning free-from formula※1 that pursues gentleness for hair. Whether it's a day when you are concerned about morning spread, or a wavy day on a rainy day, it guides you to beautiful hair wrapped in moisture for 365 days, aiming to be an existence that fulfills not only the hair but also the heart.
※1 Silicone, Laureth Sulfate, Olefin, Mineral Oil, Coloring
■ Future Outlook
Starting with this Hong Kong development, we will further accelerate our global expansion, focusing on Southeast Asia. Through product development tailored to the concerns and needs of each country, we will contribute to the beauty of people all over the world.
FAQ
アンプリールはいつから香港で販売されますか？
6月下旬より順次販売開始されます。
どこの店舗で販売されますか？
香港最大手のドラッグストア「Mannings（マニングス）」の約250店舗にて展開されます。
アンプリールの主な特徴は何ですか？
独自の「ウォーターベール」処方により、アミノ酸誘導体とナノセラミドを配合し、髪の乾燥やダメージをケアしながらうるおいを長時間キープします。
アンプリールはどのような成分を含んでいますか？
髪に密着してうるおいを保つアミノ酸誘導体と、浸透性の高いナノセラミドを配合しています。また、シリコン、ラウレス硫酸、オレフィン、鉱物油、着色料は含んでいません。
株式会社MDの今後の展開は？
今回の香港展開を皮切りに、東南アジアを中心としたグローバル展開を加速させる方針です。