Achieved #1 Ranking Just 2 Weeks After Launch! New High-Damage Hair Care Brand 'DAMAGE HERO' Takes Top Spots on Qoo10 and Rakuten
'DAMAGE HERO,' a new hair care brand specialized in repairing high-damage hair, reached #1 in hair categories on major Japanese EC sites Qoo10 and Rakuten within just two weeks of its launch in April 2026.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 12:58 (1h 26m after Collected)
MD Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Kensuke Ishii) announced that its hair care brand 'DAMAGE HERO,' specialized in damage repair (launched in April 2026*1), achieved the #1 ranking on major domestic EC sites 'Qoo10' and 'Rakuten' just two weeks after its launch.
*1 Offline store launch date
Named with the hope of being a 'strong ally' for damaged hair, 'DAMAGE HERO' is a brand that addresses serious hair damage. It focuses specifically on repairing hair damaged by daily factors such as coloring, perming, ironing, and UV rays, pursuing essential care. To respond to differences in hair condition and finish preferences based on damage levels, the lineup employs a unique repair formula focusing on the details of 'damage holes.'
Just two weeks after launch, the 'DAMAGE HERO Super Repair Shampoo & Treatment Set' ranked #1 in the hair category on Qoo10 and #1 in the hair/styling category on Rakuten. The brand has received strong support from many customers immediately following its release.
Currently, it is available on Rakuten, Qoo10, and in approximately 3,000 stores nationwide, including Don Quijote and drugstores. We invite those who have given up on damage care to experience the repair power of 'DAMAGE HERO.'
Ranking Achievements on Rakuten and Qoo10
Within just two weeks of launch, the brand dominated the top rankings in the following five categories:
■ Rakuten
Beauty/Cosmetics/Perfume > Hair/Styling Category Daily Ranking #1
Beauty/Cosmetics/Perfume > Hair/Styling > Shampoo/Treatment Set Category Daily Ranking #1
■ Qoo10
Beauty Category Bestseller Ranking #2
Beauty > Hair Category Bestseller Ranking #1
Beauty > Hair > Hair Care Category Bestseller Ranking #1
Concentrated Repair Design for High Damage Realized by DAMAGE HERO
DAMAGE HERO focuses on the molecular size of 'damage holes.' Based on hair structure, it utilizes hair repair ingredients of different molecular sizes. This concentrated repair design approaches hair damage in stages, leading to smooth hair from both 'hair quality restoration*1' and 'damage repair' perspectives.
1. Filling Gaps with 'Multi-Layer Repair*2'
Contains repair ingredients with varying molecular weights from 292 to 30,000. High, medium, and low molecular weight components penetrate the hair to repair damage.
2. Simultaneous Care for 'Internal' and 'External'
It provides not only 'internal repair' but also 'external repair' to improve the texture and manageability of the hair. DAMAGE HERO concentratedly repairs the hair interior while refining the surface texture.
3. Addressing Multi-Damage
Suitable for hair damaged by UV rays, heat, friction, dryness, coloring, perming, and bleaching. Recommended for those concerned about split ends, breakage, and frizz.
*1 Restoring hair texture through moisture. *2 Formulation with repair ingredients of different molecular weights to penetrate and repair each layer of the hair.
Product Lineup
■ About DAMAGE HERO
Brand Concept: 'The answer to damaged hair.'
Features: Thorough 'damage repair' / Transforms even severely damaged hair into smooth, silky hair.
Official WEB: https://damagehero.jp/
■ About MD Co., Ltd.
Company Name: MD Co., Ltd.
Representative: Kensuke Ishii
Location: 4F Shimbashi 6-chome Bldg., 6-9-4 Shimbashi, Minato-ku, Tokyo
Established: July 2020
URL: https://mktdemo.com/
*1 Offline store launch date
Named with the hope of being a 'strong ally' for damaged hair, 'DAMAGE HERO' is a brand that addresses serious hair damage. It focuses specifically on repairing hair damaged by daily factors such as coloring, perming, ironing, and UV rays, pursuing essential care. To respond to differences in hair condition and finish preferences based on damage levels, the lineup employs a unique repair formula focusing on the details of 'damage holes.'
Just two weeks after launch, the 'DAMAGE HERO Super Repair Shampoo & Treatment Set' ranked #1 in the hair category on Qoo10 and #1 in the hair/styling category on Rakuten. The brand has received strong support from many customers immediately following its release.
Currently, it is available on Rakuten, Qoo10, and in approximately 3,000 stores nationwide, including Don Quijote and drugstores. We invite those who have given up on damage care to experience the repair power of 'DAMAGE HERO.'
Ranking Achievements on Rakuten and Qoo10
Within just two weeks of launch, the brand dominated the top rankings in the following five categories:
■ Rakuten
Beauty/Cosmetics/Perfume > Hair/Styling Category Daily Ranking #1
Beauty/Cosmetics/Perfume > Hair/Styling > Shampoo/Treatment Set Category Daily Ranking #1
■ Qoo10
Beauty Category Bestseller Ranking #2
Beauty > Hair Category Bestseller Ranking #1
Beauty > Hair > Hair Care Category Bestseller Ranking #1
Concentrated Repair Design for High Damage Realized by DAMAGE HERO
DAMAGE HERO focuses on the molecular size of 'damage holes.' Based on hair structure, it utilizes hair repair ingredients of different molecular sizes. This concentrated repair design approaches hair damage in stages, leading to smooth hair from both 'hair quality restoration*1' and 'damage repair' perspectives.
1. Filling Gaps with 'Multi-Layer Repair*2'
Contains repair ingredients with varying molecular weights from 292 to 30,000. High, medium, and low molecular weight components penetrate the hair to repair damage.
2. Simultaneous Care for 'Internal' and 'External'
It provides not only 'internal repair' but also 'external repair' to improve the texture and manageability of the hair. DAMAGE HERO concentratedly repairs the hair interior while refining the surface texture.
3. Addressing Multi-Damage
Suitable for hair damaged by UV rays, heat, friction, dryness, coloring, perming, and bleaching. Recommended for those concerned about split ends, breakage, and frizz.
*1 Restoring hair texture through moisture. *2 Formulation with repair ingredients of different molecular weights to penetrate and repair each layer of the hair.
Product Lineup
■ About DAMAGE HERO
Brand Concept: 'The answer to damaged hair.'
Features: Thorough 'damage repair' / Transforms even severely damaged hair into smooth, silky hair.
Official WEB: https://damagehero.jp/
■ About MD Co., Ltd.
Company Name: MD Co., Ltd.
Representative: Kensuke Ishii
Location: 4F Shimbashi 6-chome Bldg., 6-9-4 Shimbashi, Minato-ku, Tokyo
Established: July 2020
URL: https://mktdemo.com/