Renew Your Shine Daily with One Application. 'Shine Boost Hair Essence,' a Pre-Treatment Hair Serum, Joins the Moisture-Sustaining Shampoo 'emplir' Lineup

MD Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Kensuke Ishii) will launch "Shine Boost Hair Essence," a hair serum used before conditioner, on April 1 (Wednesday), 2026, from its hair care brand "emplir," which focuses on hair moisture evaporation. By adding it to your daily hair care routine, it provides abundant beauty ingredients to your hair, leading to shiny hair. A Plus One to Your Daily Hair Care! emplir's "Golden Hair Serum" The newly launched "Shine Boost Hair Essence" contains the series' highest concentration of hydrolyzed collagen*1 (low and medium molecular weight). Furthermore, by combining moisturizing and repairing ingredients such as hydrolyzed conchiolin protein (pearl PPT)*2 and ceramides (AP・NP・NG)*3, it moisturizes the hair, leading to a lustrous and smooth texture. In addition, hydrolyzed hyaluronic acid*4 supports moisture retention, preventing dryness and finishing with moist, shiny hair. Moreover, the gorgeous and uplifting floral musk scent enhances the quality of your daily hair care time. [emplir Shine Boost Hair Essence] ・Release Date: April 1, 2026 (Wednesday) ・Price: 1,980 yen (tax included) ・Volume: 210ml ・Official WEB: https://emplir.jp/ ・Available nationwide at Don Quijote and drugstores. *1*2*4 As hair repairing ingredients *3 All as moisturizing ingredients Special Care for Those Seeking Shine... Golden Hair Serum Before Treatment! "Shine Boost Hair Essence" is a "hair serum" used between shampoo and conditioner. After shampooing, lightly towel-dry your hair, apply the essence, and then layer conditioner directly over it without rinsing. This allows the luxuriously blended hair repairing ingredients to penetrate, moisturizing the hair and leaving it shiny. *Can be used with all emplir series products. ■ About emplir emplir is a hair care brand that focuses on "hair moisture evaporation" that progresses over time, addressing complex hair concerns such as frizz, dryness, waves, and curls. With its unique "Water Veil" formula, it contains amino acid derivatives that adhere to the hair to retain moisture for a long time, and nano-ceramides that penetrate moisture deep into every corner of the hair. It protects hair from daily damage such as dryness, color treatment, heat, and UV rays, and cares for dryness, stiffness, and damage all in one product. Furthermore, because it is used daily, it is formulated with a carefully selected free-from formula*1, pursuing gentleness to the hair. Whether it's a day when morning frizz is a concern or a rainy day when hair tends to curl. 365 days a year, in any situation, it aims to lead to beautiful hair enveloped in moisture, satisfying not only the hair but also the heart. *1 Silicon, Laureth Sulfate, Olefin, Mineral Oil, Colorants

■ About MD Co., Ltd.

・Company Name: MD Co., Ltd. ・Representative: Kensuke Ishii ・Location: Shinbashi Rokuchome Building 4F, 6-9-4 Shinbashi, Minato-ku, Tokyo ・Established: July 2020 ・URL: https://mktdemo.com/