Daily Gloss Renewal: emplir Introduces 'Shine Boost Hair Essence' to be Used Before Treatment
MD Inc. will launch 'Shine Boost Hair Essence' from its hair care brand 'emplir' on April 1, 2026. This pre-treatment serum, applied between shampoo and conditioner, uses high-concentration collagen to restore gloss and moisture.
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- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 08:43 (471h 55m after Collected)
MD Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kensuke Ishii) will release 'Shine Boost Hair Essence' on Wednesday, April 1, 2026, from the hair care brand 'emplir,' which focuses on preventing hair moisture evaporation. By adding this 'pre-treatment' serum to your daily routine, it provides ample beauty ingredients to achieve glossy hair.
## A 'Plus-One' for Daily Hair Care: emplir's 'Golden Essence'
The newly released 'Shine Boost Hair Essence' features the series' highest concentration of hydrolyzed collagen (low and medium molecules). By combining it with moisturizing and repairing ingredients such as hydrolyzed conchiolin protein (Pearl PPT) and ceramides (AP, NP, NG), it hydrates the hair and leads to a smooth texture full of luster.
Furthermore, hydrolyzed hyaluronic acid supports moisture retention, preventing dryness and finishing with moist, glossy hair. Additionally, the gorgeous and uplifting floral musk fragrance elevates your daily hair care time to a premium experience.
### Product Overview
**[emplir Shine Boost Hair Essence]**
- Release Date: Wednesday, April 1, 2026
- Price: 1,980 yen (tax included)
- Capacity: 210ml
- Official Web: https://emplir.jp/
- Available at Don Quijote and drugstores nationwide
## Special Care for Those Seeking Gloss... Use the Golden Essence Before Treatment!
'Shine Boost Hair Essence' is a hair serum used between shampoo and treatment. After shampooing, apply the essence to lightly drained hair. By layering treatment directly on top without rinsing the essence first, the luxurious hair repair ingredients penetrate deeply, providing moisture to the hair.
## A 'Plus-One' for Daily Hair Care: emplir's 'Golden Essence'
The newly released 'Shine Boost Hair Essence' features the series' highest concentration of hydrolyzed collagen (low and medium molecules). By combining it with moisturizing and repairing ingredients such as hydrolyzed conchiolin protein (Pearl PPT) and ceramides (AP, NP, NG), it hydrates the hair and leads to a smooth texture full of luster.
Furthermore, hydrolyzed hyaluronic acid supports moisture retention, preventing dryness and finishing with moist, glossy hair. Additionally, the gorgeous and uplifting floral musk fragrance elevates your daily hair care time to a premium experience.
### Product Overview
**[emplir Shine Boost Hair Essence]**
- Release Date: Wednesday, April 1, 2026
- Price: 1,980 yen (tax included)
- Capacity: 210ml
- Official Web: https://emplir.jp/
- Available at Don Quijote and drugstores nationwide
## Special Care for Those Seeking Gloss... Use the Golden Essence Before Treatment!
'Shine Boost Hair Essence' is a hair serum used between shampoo and treatment. After shampooing, apply the essence to lightly drained hair. By layering treatment directly on top without rinsing the essence first, the luxurious hair repair ingredients penetrate deeply, providing moisture to the hair.