'An Answer to Damaged Hair.' New Hair Care Brand for High Damage 'DAMAGE HERO' Goes on Sale at About 3,000 Stores Nationwide from Wednesday, April 1, 2026!
MD Inc. will launch 'DAMAGE HERO,' a new hair care brand focused on the molecular size of damage holes for highly damaged hair, at about 3,000 stores nationwide starting April 1, 2026. It features a layered repair formula.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 01:03 (488h 16m after Collected)
MD Inc. (Headquarters: Minato-ku, Tokyo, Representative: Kensuke Ishii) introduces 'DAMAGE HERO,' a new hair care brand for highly damaged hair focusing on the molecular sizes of damage holes. The brand will start selling shampoo, treatment, and hair oil from Wednesday, April 1st, at approximately 3,000 stores nationwide, including Don Quijote and drugstores.
A Specialized Repair Brand Focusing on Damage Holes and the Molecular Weight of Repair Ingredients
When hair is damaged, proteins leak out, creating hollow spaces inside. These hollow spaces are called 'damage holes.' When the inside of the hair becomes sparse due to damage holes, it leads to dryness, spreading, and hair breakage.
Therefore, it is crucial to properly care for these damage holes with hair repair ingredients to restore the hair's balance. However, the size of these damage holes varies from person to person depending on the cause of the damage, lifestyle habits, and hair condition.
Furthermore, hair repair ingredients that treat damage holes differ in effectiveness and sensation depending on their molecular size.
The new hair care brand 'DAMAGE HERO' focused on this 'molecular size of damage holes' and 'molecular size of repair ingredients.'
Based on hair structure, it blends repair ingredients of varying molecular weights. We have realized an original 'Layered Repair Formula' where molecular repair *1 ingredients approach the hair progressively from the inside to the surface layer. Through an intensive repair design specialized for high damage, it leads to smooth, easy-to-comb hair from the dual axes of 'hair quality restructuring *2' and 'damage repair.'
*1 Contains repair ingredients with different molecular weights. *2 Restructuring hair texture through moisture.
The Arrived Answer for Damage Care *1. Hair Repair Ingredients with Molecular Weights of 292 to 30,000 *2
Based on hair structure, five hair repair ingredients—Collagen PPT *3, Keratin PPT *4, Silk PPT *5 ingredients, CMC Bond *6, and CMC Repair *7—were adjusted to different molecular weights. Hair repair ingredients *2 with molecular weights ranging from 292 to 30,000 provide intensive repair for damaged hair.
Silk PPT *8 is also blended into the cleansing ingredients, showing a strong commitment to repair power.
By using the product line together—the 'Super Repair Shampoo' that repairs while washing, the 'Super Repair Treatment' that supplies easily lost amino acids, and the 'Super Repair Hair Oil' that protects hair from heat damage—even severely damaged hair will be guided to become smooth and combable.
*1 As MD Inc. *2 Shampoo and treatment only *3 Hydrolyzed collagen (hair repair ingredient) *4 Hydrolyzed keratin (wool) (hair repair ingredient)
A Specialized Repair Brand Focusing on Damage Holes and the Molecular Weight of Repair Ingredients
When hair is damaged, proteins leak out, creating hollow spaces inside. These hollow spaces are called 'damage holes.' When the inside of the hair becomes sparse due to damage holes, it leads to dryness, spreading, and hair breakage.
Therefore, it is crucial to properly care for these damage holes with hair repair ingredients to restore the hair's balance. However, the size of these damage holes varies from person to person depending on the cause of the damage, lifestyle habits, and hair condition.
Furthermore, hair repair ingredients that treat damage holes differ in effectiveness and sensation depending on their molecular size.
The new hair care brand 'DAMAGE HERO' focused on this 'molecular size of damage holes' and 'molecular size of repair ingredients.'
Based on hair structure, it blends repair ingredients of varying molecular weights. We have realized an original 'Layered Repair Formula' where molecular repair *1 ingredients approach the hair progressively from the inside to the surface layer. Through an intensive repair design specialized for high damage, it leads to smooth, easy-to-comb hair from the dual axes of 'hair quality restructuring *2' and 'damage repair.'
*1 Contains repair ingredients with different molecular weights. *2 Restructuring hair texture through moisture.
The Arrived Answer for Damage Care *1. Hair Repair Ingredients with Molecular Weights of 292 to 30,000 *2
Based on hair structure, five hair repair ingredients—Collagen PPT *3, Keratin PPT *4, Silk PPT *5 ingredients, CMC Bond *6, and CMC Repair *7—were adjusted to different molecular weights. Hair repair ingredients *2 with molecular weights ranging from 292 to 30,000 provide intensive repair for damaged hair.
Silk PPT *8 is also blended into the cleansing ingredients, showing a strong commitment to repair power.
By using the product line together—the 'Super Repair Shampoo' that repairs while washing, the 'Super Repair Treatment' that supplies easily lost amino acids, and the 'Super Repair Hair Oil' that protects hair from heat damage—even severely damaged hair will be guided to become smooth and combable.
*1 As MD Inc. *2 Shampoo and treatment only *3 Hydrolyzed collagen (hair repair ingredient) *4 Hydrolyzed keratin (wool) (hair repair ingredient)