[May 28th | Free Webinar] Solving 'Invisible Store Shelves'! A Seminar on 'Retail Tracker', a New Service Visualizing Nationwide Store Conditions within 3 Days
Marketing Applications Inc. will host a webinar on May 28, 2026, to explain 'Retail Tracker,' a new service that visualizes retail store conditions for up to 3,000 stores nationwide in a cost-effective and timely manner.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 23:00
- 🔍 Collected: May 26, 2026 at 14:31
- 🤖 AI Analyzed: May 27, 2026 at 05:46 (15h 14m after Collected)
## Background of the Webinar
In the retail industry, where consumer choices are expanding and in-store competition is intensifying, accurately grasping the 'current state of stores'—which changes by area, store, and time—is crucial for the marketing and sales strategies of consumer goods manufacturers.
However, traditional surveys using rounders (in-store visitors) have faced challenges such as high costs, delays in reporting, and difficulty in conducting surveys at a sufficient scale.
To address this, we have launched 'Retail Tracker,' a new service that leverages a nationwide monitor network to visualize shelf conditions for up to approximately 3,000 stores in as little as 3 days. This webinar will provide a compact 45-minute explanation of the service's overview, features, practical case studies, and implementation processes.
## Features of the Retail Visualization Service 'Retail Tracker'
'Retail Tracker' overcomes the challenges of traditional rounder surveys, enabling low-cost and high-frequency monitoring of store conditions.
- Speed: Responds in as little as 3 days to quickly visualize rapidly changing store situations without time lag.
- Scale: Capable of handling up to 3,000 stores, allowing for comprehensive data collection across nationwide operations.
- Cost Efficiency: Reduces costs to approximately 1/10th of traditional rounder services, enabling high-frequency recurring use.
- Shopper Insights: Captures real consumer intentions via 'In-store Surveys'—combining shelf photography with surveys of actual shoppers to understand why a product was chosen or how promotional materials are perceived.
## Event Overview
- Date and Time: Thursday, May 28, 2026, 14:00–14:45
- Format: Online (Zoom)
- Participation Fee: Free
- Organizer: Marketing Applications Inc.
In the retail industry, where consumer choices are expanding and in-store competition is intensifying, accurately grasping the 'current state of stores'—which changes by area, store, and time—is crucial for the marketing and sales strategies of consumer goods manufacturers.
However, traditional surveys using rounders (in-store visitors) have faced challenges such as high costs, delays in reporting, and difficulty in conducting surveys at a sufficient scale.
To address this, we have launched 'Retail Tracker,' a new service that leverages a nationwide monitor network to visualize shelf conditions for up to approximately 3,000 stores in as little as 3 days. This webinar will provide a compact 45-minute explanation of the service's overview, features, practical case studies, and implementation processes.
## Features of the Retail Visualization Service 'Retail Tracker'
'Retail Tracker' overcomes the challenges of traditional rounder surveys, enabling low-cost and high-frequency monitoring of store conditions.
- Speed: Responds in as little as 3 days to quickly visualize rapidly changing store situations without time lag.
- Scale: Capable of handling up to 3,000 stores, allowing for comprehensive data collection across nationwide operations.
- Cost Efficiency: Reduces costs to approximately 1/10th of traditional rounder services, enabling high-frequency recurring use.
- Shopper Insights: Captures real consumer intentions via 'In-store Surveys'—combining shelf photography with surveys of actual shoppers to understand why a product was chosen or how promotional materials are perceived.
## Event Overview
- Date and Time: Thursday, May 28, 2026, 14:00–14:45
- Format: Online (Zoom)
- Participation Fee: Free
- Organizer: Marketing Applications Inc.
FAQ
What are the features of 'Retail Tracker'?
It visualizes the status of 3,000 stores in as little as 3 days and enables high-frequency audits at 1/10th the cost of traditional methods.
What does the survey function entail?
Beyond in-store photography, it conducts surveys with actual shoppers to capture psychological insights, such as reasons for purchase and reactions to POP.
Who is the target audience?
It is an optimal tool for marketing managers at consumer goods companies and professionals involved in retail promotions.