【Surveroid】The Reality of the Sticker Boom: Why Even Adults Are Hooked and Why They Cost Over 1,000 Yen Per Sheet
Survey reveals the reality of the sticker boom: 1,200 mothers of elementary school children were surveyed.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:07
- 🔍 Collected: March 28, 2026 at 21:59 (21h 52m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:39 (411h 39m after Collected)
Marketing Applications Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tsuyoshi Takenaka) conducted a survey of 1,200 mothers nationwide with elementary school children to investigate the reality of the heating sticker boom.
More than 50% of Mothers, Not Just Children, Are Involved in "Sticker Collecting"
When asked about the trigger for becoming aware of sticker collecting, approximately 74.1% answered, "My child became interested and wanted them." The results showed that children were overwhelmingly the trigger for interest, more so than SNS or advertisements.
Furthermore, the survey results revealed that approximately 51.0% of guardians are involved in their children's sticker collecting in some way. It's not uncommon for parents to be actively collecting as their own hobby, rather than merely acting as support.
"Difficulty in obtaining" is a factor in popularity
In response to the question, "What would you do if stickers became easily available for purchase at any time?", approximately 69.6% of people answered, "I would not search as much as I do now" and "My purchase frequency would decrease."
From these results, it can be inferred that the process of "searching around" while enjoying the sense of exclusivity and the difficulty of obtaining items, not just the cute designs, is an important factor supporting the current boom.
