Kimono Suzunoya Produces Costumes for Midaidokoro and Joro in the 70th Shizuoka Festival's 'Oogosho Hanami Gyoretsu'

Kimono Suzunoya (Maruyama-Kyosai Group) produced and tailored costumes for the Shogun's official wife, Midaidokoro, and her attendant, Joro, who appeared in the main event of the 'Shizuoka Festival,' a spring tradition of Shizuoka City held from Friday, April 3 to Sunday, April 5, 2026, called the 'Oogosho Hanami Gyoretsu.' This costume production provided an opportunity for our company to showcase its technical capabilities in conveying Japan's traditional attire to the modern age and its commitment to craftsmanship at a historic festival. ■ About the Oogosho Hanami Gyoretsu and the Costumes The 'Oogosho Hanami Gyoretsu' is a symbolic procession of the Shizuoka Festival, recreated in homage to the historical account of Tokugawa Ieyasu enjoying cherry blossom viewing with his retainers in Sunpu. Its vibrant appearance, parading through the city streets starting from Sunpu Castle Park, captivates citizens and tourists alike, resembling a historical picture scroll. At the 70th Shizuoka Festival, held from Friday, April 3 to Sunday, April 5, 2026, the costumes produced by our company were featured in the 'Oogosho Hanami Gyoretsu' on Sunday, April 5, presented alongside the scenery of the castle town of yesteryear. The Midaidokoro (Shogun's official wife) costume was fundamentally designed to emphasize etiquette and order, clearly indicating status and formality. It was characterized by moderation in color, pattern, and wearing style, exuding elegance and dignity. Similarly, the costumes for Joro, the attendant serving the Midaidokoro, also strongly reflected strict social hierarchy, etiquette, and aesthetic sensibilities, clearly distinguishing them from the kimonos of townspeople and ordinary women. All costumes produced by our company were created with careful consideration for the historical background, as well as their appearance and the beauty of movement during the procession. Suzunoya will continue to connect the tradition and history cultivated over many years to future generations through regional culture and historical events, so that everyone can deeply feel and enjoy the charm of Japanese culture through our costumes. Company Information Founded in 1947 in Ueno Hirokoji as a kimono merchant. It is a specialty store for kimonos, including furisode. It operates businesses such as rental services, travel services, and the 'Suzunoya Kimono Academy.' We support our customers' life milestones through kimonos. https://www.suzunoya.com/ Maruyama-Kyosai Group is a long-established kimono specialty store celebrating its 55th anniversary. In 2024, it achieved 100 stores nationwide. Since its founding, with the main theme of 'From those who want to wear kimono to those who wear kimono,' it has diligently pursued excellence and will continue to create happy and joyful kimono lifestyles. MK Style: https://furisode.kimonoyasan.co.jp/ Corporate Site: https://mk-kimono.co.jp/ Brand Site: https://www.kimonoyasan.co.jp/ *This press release is issued by Kourin Co., Ltd., the headquarters of the 'Maruyama-Kyosai Group,' to which 'Kimono Suzunoya' belongs. Address: MK Group Futako Building 3F, 3-31-3 Futako, Takatsu-ku, Kawasaki City, Kanagawa Prefecture 213-0002 Phone: 044-281-4529 (Mon-Fri / 10:00-17:00, closed Sat/Sun)