Marunouchi Area's Inbound Sales Reach Record High

Mitsubishi Estate Co., Ltd. and Mitsubishi Estate Property Management Co., Ltd. have advanced various inbound initiatives in the Marunouchi area, resulting in inbound sales for FY2025 (※1) reaching 4,127 million yen (117% year-on-year), setting a new record high. ※1 Calculated based on results from March 2025 to February 2026, as FY2026 results are not yet finalized. ※2 Total of payments made with overseas-issued credit cards and Chinese mobile payment services. Includes usage by foreign workers residing in Japan, not just inbound tourists.

This achievement is attributed to the increase in inbound tourist numbers, as well as leveraging the characteristics of the Marunouchi area, which is adjacent to the Imperial Palace and Tokyo Station, attracting many tourists, and is a hub for foreign-affiliated companies and high-class hotels. By promoting initiatives that engage tourists, workers, and hotels across three layers, and by advancing various measures such as improving the reception environment, expanding awareness campaigns, and strengthening multilingual support, we have achieved this result. Moving forward, we will continue to promote the "Marunouchi Model of Inbound" that utilizes the urban development of the Marunouchi area, where people and companies gather and interact, to create inbound consumption and enhance the value of the town. ■ FY2025 Initiatives and Results 【Inbound Sales ※ and KPI Results (Highlights) 】 ・Sales: 4,127 million yen (117% year-on-year) ・Number of Customers: 122% year-on-year ・Average Spending per Customer: 96% year-on-year ※ Nationality Composition: Asia 62%, Europe/US/Australia 36%, Others 2% ・Significant growth observed from the US, Taiwan, and Hong Kong, indicating diversification of the customer base.

【Major Inbound Initiatives Implemented in FY2025】 ＜Initiatives Leveraging the Characteristics of the Marunouchi Area＞ Hotel Concierge Tours Conducted A survey targeting workers employed by foreign-affiliated companies (65 companies responded / 269 individuals surveyed) revealed a strong need for multilingual support, consideration for dietary diversity, and enhanced store information. Furthermore, preliminary interviews with hotel concierges indicated a high demand for information on restaurants accommodating dietary restrictions such as vegetarian and gluten-free options, and for easily recommendable establishments for foreign visitors. This highlighted challenges in foreigner-oriented services related to "food" in Marunouchi for both "foreign residents" and "inbound foreign visitors." Consequently, we organized store tours focusing on food-barrier-free establishments for concierges at nearby high-class hotels. Following the tours, we have continued to provide area information to concierges, distributed brochures within hotel premises, and offered after-tour coupons for concierges to deepen their understanding of the stores.