Marunouchi Area's Inbound Sales Exceed Previous Record

Mitsubishi Jisho Property Management Co., Ltd. and Mitsubishi Jisho Co., Ltd. announced that as a result of promoting various inbound measures in the Marunouchi area, inbound sales (※2) for FY2025 (※1) reached 4,127 million yen (117% year-on-year), setting a new record high. ※1 Calculated based on actual results from March 2025 to February 2026, as March 2026 actual results are not yet finalized. ※2 Total value of overseas-issued credit card payments and Chinese mobile payments. Includes usage by foreign workers residing in Japan, not just tourists. This achievement is due to an increase in foreign visitors, coupled with leveraging the characteristics of the Marunouchi area, which is adjacent to the Imperial Palace and Tokyo Station, attracting many tourists, and where foreign companies and high-class hotels are concentrated. This involved promoting initiatives that encompass three layers: foreign visitors, workers, and hotels, as well as advancing various measures such as improving acceptance environments, expanding awareness, and strengthening multilingual support. Moving forward, they will continue to promote the 'Marunouchi-style inbound model,' utilizing the urban development of the Marunouchi area where people and companies gather and interact, to create inbound consumption and enhance the value of the city. ## Initiatives and Achievements in FY2025 ### [Inbound Sales ※・KPI Achievements (Highlights)] ・Sales: 4,127 million yen (117% year-on-year) ・Number of customers: 122% year-on-year ・Average spend per customer: 96% year-on-year ※Nationality composition: Asia 62%, Europe/US/Australia 36%, Other 2% ・Significant growth observed in countries such as the United States, Taiwan, and Hong Kong, indicating diversification of the purchasing demographic. ### [Main Inbound Measures Taken in FY2025] ## ### Hotel Concierge Tour Implementation A survey conducted among workers at foreign-affiliated companies (65 companies responded / 269 individuals targeted) clearly revealed strong needs for multilingual support, consideration for dietary diversity, and enriched store information. Furthermore, preliminary hearings conducted with hotel concierges also indicated high demand for services catering to dietary restrictions such as vegetarian and gluten-free options, and for store information that is easy to recommend to foreigners. This highlighted issues related to 'food' services for foreigners in Marunouchi, both for 'foreign residents' and 'foreign visitors.' Therefore, a store tour focusing on food barrier-free compliant establishments was held for concierges from surrounding high-class hotels. After the tour, area information continues to be provided to concierges, pamphlets are placed within hotels, and after-tour coupons are offered to concierges to deepen their knowledge of the stores.