The Book 'How to Change Yourself' Surpasses 50,000 Copies Sold! 'Behavioral Change Method' Based on Cognitive Science Supports Life Transformation for Many Readers
Mizukara Inc. announced that its CPO Daiki Muraoka's book has surpassed 50,000 copies sold. To celebrate, they are offering a 50,000 JPY discount campaign for their 'REBOOST' self-understanding program until April 30, 2026.
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Mizukara Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kentaro Yamamiya), which provides coaching based on cognitive science to corporations and individuals, is pleased to announce that the cumulative number of copies of the book 'How to Change Yourself: Going to Meet a New You Through Cognitive Science Coaching' (published by Gentosha) written by Director and CPO Daiki Muraoka has surpassed 50,000 copies approximately one year after its release.
A Practical Guide for Those Who 'Want to Change but Cannot'
'How to Change Yourself' is a book that squarely addresses the question of 'why people cannot change' based on insights from cognitive science and neuroscience, systematizing the mechanisms and concrete processes of change.
Immediately after pre-orders began in March 2025, it secured the No. 1 spot in seven categories, including Amazon's 'Books Overall' ranking, garnering a huge response even before its release. Since then, it has expanded its readership primarily through word-of-mouth, gaining support from a wide range of demographics including business professionals, students, and executives, and has now surpassed 50,000 cumulative copies sold.
Features of the Book 'How to Change Yourself'
This book is not merely self-help; it applies the latest findings in cognitive science to provide concrete steps for readers to proactively transform their own lives. The main features are as follows:
A Method to 'Change Yourself' Utilizing Insights from Cognitive Science Coaching
• It elucidates the unconscious mechanisms that govern human behavior, encouraging readers to understand their own thought patterns.
• Through specific exercises, it promotes practical behavioral changes rather than just theory, supporting sustainable transformation.
A New Approach Focusing 'Outside the Current Way of Living'
• It advocates a unique way of thinking where goals are set by working backward from an ideal future, rather than as an extension of the present.
• It specifically explains how to increase the efficacy (self-efficacy) necessary to achieve goals, building a foundation for readers to take on challenges with confidence.
Practical Advice Based on Over 5,000 Coaching Experiences
• It includes insights gained by the author, Daiki Muraoka, through coaching over 5,000 individuals, alongside abundant case studies of clients who have actually 'changed their lives.'
• By introducing success patterns based on scientific evidence, it guides readers to find the optimal approach suited to their own situations.
Special Campaign Launched to Commemorate the 1st Anniversary & Exceeding 50,000 Copies
To commemorate the 1st anniversary of the book's release and its surpassing of 50,000 cumulative copies, a limited-time special campaign will be held for 'REBOOST,' the experiential self-understanding program provided by Mizukara.
We will apply a record-high discount of 50,000 JPY to provide the 'experience of changing oneself' to as many people as possible.
We hope many will take advantage of this opportunity to turn the hints gained from the book into 'practice.'
■ Campaign Overview
• Content: REBOOST 50,000 JPY discount campaign
• Period: Thursday, April 16, 2026 - Thursday, April 30, 2026, 23:59
• Coupon Code: REB_1ye50kap
▶ Apply via the official REBOOST page. Please enter the coupon code above.
* Discount applies only to applications made during the campaign period.
* Cannot be combined with other discounts.
Book Information
Title: How to Change Yourself
Author: Daiki Muraoka
Release Date: April 16, 2025
Price: 1,760 JPY (tax included)
Format: B6 size / 240 pages
ISBN: 978-4344044272
Publisher: Gentosha
Sales Page: https://www.amazon.co.jp/dp/4344044274
Author Profile
Daiki Muraoka
Director and CPO (Chief Philosophical Officer) of Mizukara Inc., Representative Director of the Japan Cognitive Science Coaching Association. Lead Instructor for the experiential self-understanding program 'REBOOST.' He began coaching in 2016 and subsequently founded a company. After managing and selling multiple businesses including a private lodging business, a sauna, and a personal gym, he assumed his current position. At Mizukara, he has surpassed 5,000 coaching provisions.
■ About Mizukara Inc.
Mizukara Inc. provides services based on cognitive science coaching to support all individuals who wish to 'change themselves.' With the philosophy that 'everyone has potential,' it is a coaching company operating multiple businesses, including a career coaching business for individuals that opens up lives through discovering strengths via fundamental self-understanding, an organizational coaching business for corporations, and the experiential self-understanding program REBOOST.
To resolve the low job satisfaction (work engagement) in Japan, they provide services such as 'self-development' for individuals and 'emergent organizational development' for corporations. They also provide 'executive coaching' to realize fulfillment in life as a whole, starting from work. Through these businesses, they aim to pioneer an era where individuals and organizations live their own GOALs.
A Practical Guide for Those Who 'Want to Change but Cannot'
'How to Change Yourself' is a book that squarely addresses the question of 'why people cannot change' based on insights from cognitive science and neuroscience, systematizing the mechanisms and concrete processes of change.
Immediately after pre-orders began in March 2025, it secured the No. 1 spot in seven categories, including Amazon's 'Books Overall' ranking, garnering a huge response even before its release. Since then, it has expanded its readership primarily through word-of-mouth, gaining support from a wide range of demographics including business professionals, students, and executives, and has now surpassed 50,000 cumulative copies sold.
Features of the Book 'How to Change Yourself'
This book is not merely self-help; it applies the latest findings in cognitive science to provide concrete steps for readers to proactively transform their own lives. The main features are as follows:
A Method to 'Change Yourself' Utilizing Insights from Cognitive Science Coaching
• It elucidates the unconscious mechanisms that govern human behavior, encouraging readers to understand their own thought patterns.
• Through specific exercises, it promotes practical behavioral changes rather than just theory, supporting sustainable transformation.
A New Approach Focusing 'Outside the Current Way of Living'
• It advocates a unique way of thinking where goals are set by working backward from an ideal future, rather than as an extension of the present.
• It specifically explains how to increase the efficacy (self-efficacy) necessary to achieve goals, building a foundation for readers to take on challenges with confidence.
Practical Advice Based on Over 5,000 Coaching Experiences
• It includes insights gained by the author, Daiki Muraoka, through coaching over 5,000 individuals, alongside abundant case studies of clients who have actually 'changed their lives.'
• By introducing success patterns based on scientific evidence, it guides readers to find the optimal approach suited to their own situations.
Special Campaign Launched to Commemorate the 1st Anniversary & Exceeding 50,000 Copies
To commemorate the 1st anniversary of the book's release and its surpassing of 50,000 cumulative copies, a limited-time special campaign will be held for 'REBOOST,' the experiential self-understanding program provided by Mizukara.
We will apply a record-high discount of 50,000 JPY to provide the 'experience of changing oneself' to as many people as possible.
We hope many will take advantage of this opportunity to turn the hints gained from the book into 'practice.'
■ Campaign Overview
• Content: REBOOST 50,000 JPY discount campaign
• Period: Thursday, April 16, 2026 - Thursday, April 30, 2026, 23:59
• Coupon Code: REB_1ye50kap
▶ Apply via the official REBOOST page. Please enter the coupon code above.
* Discount applies only to applications made during the campaign period.
* Cannot be combined with other discounts.
Book Information
Title: How to Change Yourself
Author: Daiki Muraoka
Release Date: April 16, 2025
Price: 1,760 JPY (tax included)
Format: B6 size / 240 pages
ISBN: 978-4344044272
Publisher: Gentosha
Sales Page: https://www.amazon.co.jp/dp/4344044274
Author Profile
Daiki Muraoka
Director and CPO (Chief Philosophical Officer) of Mizukara Inc., Representative Director of the Japan Cognitive Science Coaching Association. Lead Instructor for the experiential self-understanding program 'REBOOST.' He began coaching in 2016 and subsequently founded a company. After managing and selling multiple businesses including a private lodging business, a sauna, and a personal gym, he assumed his current position. At Mizukara, he has surpassed 5,000 coaching provisions.
■ About Mizukara Inc.
Mizukara Inc. provides services based on cognitive science coaching to support all individuals who wish to 'change themselves.' With the philosophy that 'everyone has potential,' it is a coaching company operating multiple businesses, including a career coaching business for individuals that opens up lives through discovering strengths via fundamental self-understanding, an organizational coaching business for corporations, and the experiential self-understanding program REBOOST.
To resolve the low job satisfaction (work engagement) in Japan, they provide services such as 'self-development' for individuals and 'emergent organizational development' for corporations. They also provide 'executive coaching' to realize fulfillment in life as a whole, starting from work. Through these businesses, they aim to pioneer an era where individuals and organizations live their own GOALs.