'Comfort Zone Escape Device' Launched Nationwide at Convenience Stores! Increasing the Number of People Who Can Live Passionately by Setting GOALs (Targets) Outside Their Current Situation.

Mizukara Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kentaro Yamamiya), which provides cognitive science-based coaching to corporations and individuals, has successfully developed the 'Comfort Zone Escape Device,' which had received numerous requests. It began to be released sequentially at convenience stores nationwide from late March.

*The contents included in this release are as of April 1, 2026 (Wednesday).
*Survey results within this release can be cited and reprinted. When publishing, please be sure to clearly state 'According to Mizukara Inc. survey'.

Setting GOALs (Targets) Outside Your Current Situation Completed with Just a Push of a Button

The 'Comfort Zone Escape Device' was developed after receiving numerous customer requests. Its most significant feature is the groundbreaking function that allows users to automatically complete 'GOAL (target) setting outside their current situation' with just a push of a button. Seeking daily lives where they can be passionate about work and life, long lines form daily at convenience stores nationwide.

The comfort zone refers to the range of thoughts and behaviors that people unconsciously feel 'safe and secure' in, such as familiar tasks and relationships. When living without particular awareness, due to the function of psychological homeostasis, people unconsciously try to remain in this area. However, it is also a fact that as long as one remains within this range, significant growth and changes from new challenges are unlikely to occur.

To break out of the comfort zone, it is necessary to set GOALs (targets) outside of one's current situation. By embracing attractive GOALs (targets) that one absolutely wants to achieve and that cannot be reached by simply extending one's current daily routine, the determination to escape the comfortable comfort zone is born, and one can live each day passionately, just like in the days when one was engrossed in club activities.

40% of Working Adults Work Vaguely Without Setting GOALs (Targets)

A survey conducted by Mizukara in August 2025 targeting business professionals, titled 'Correlation between Work/Life Goal Setting and Happiness,' revealed that 60% of the total set GOALs (targets) for work, while the remaining 40% work without goals. The low labor productivity of Japanese people is a challenge, but it may be natural that productivity does not increase if one works vaguely without goals.

The level and quality of goal setting also vary greatly among individuals. While only 1 in 10 people (10.6%) spontaneously set high goals 'outside their current situation' that are difficult to achieve, the majority adopt a passive stance, with some setting safe goals that are 'achievable with normal effort' (20.4%) and others simply adopting numerical targets handed down by the company (12.8%). Conversely, this also means that by simply taking the initiative to set high GOALs (targets) 'outside your current situation,' you can become a talent among 1 in 10 people.

Correlation Coefficient Between Job Satisfaction and Happiness is [0.47], a High Correlation

Furthermore, according to Mizukara's 'Happiness and Job Satisfaction Correlation Coefficient' survey conducted from August to October 2025, it was found that the correlation coefficient between job satisfaction and happiness is 0.47, indicating a 'very high correlation'. The correlation coefficient is an index that expresses the relationship between two factors, quantifying 'the degree to which one increases in conjunction with the other.'

This correlation coefficient of [0.47] between job satisfaction (work engagement) and happiness has a high correlation level comparable to that of smoking and lifespan. For example, while 'income and happiness' might seem highly correlated, the actual correlation coefficient is only [0.09]. Additionally, there is a research report stating that the correlation coefficient for 'work-life balance and health status' is [0.28]. This means that the correlation coefficient of 0.47 for 'job satisfaction and happiness' is higher than various other factors generally considered to have a high correlation.

In other words, the more fulfilling one's daily work is, the higher one's overall life happiness becomes. According to a 'Happiness Survey' conducted by Harvard University in 2025, Japan's happiness ranking was the lowest among 22 countries. This, along with low labor productivity, can be considered a national challenge for Japan. However, by setting GOALs (targets) outside one's current situation and becoming passionate about work, there is a possibility of simultaneously solving various problems such as productivity and happiness.

Cognitive Science Coaching in Compulsory Education Curriculum

The foundational technology for the Comfort Zone Escape Device is 'Cognitive Science Coaching.' The need for proper GOAL (target) setting is not limited to business professionals. Having exciting goals and experiencing the joy of achieving them is the best form of learning.

Deeply exploring one's inner self, asking questions like 'What do I truly love?' or 'What do I naturally get engrossed in without being told?' contributes to personal growth and also forms the basis for empathy towards others. With the launch of the Comfort Zone Escape Device as an opportunity, Mizukara will continue to promote and spread cognitive science coaching.

■About Mizukara Inc.

Mizukara Inc., operating under the philosophy that 'everyone has potential,' is a coaching company that develops multiple businesses, including career coaching for individuals to carve out their lives by discovering their strengths through fundamental self-understanding, organizational coaching for corporations, and the experiential self-understanding program REBOOST.

To address the low job satisfaction (work engagement) in Japan, we provide services such as 'self-development' for individuals and 'emergent organizational development' for corporations. We also offer 'executive coaching' to help achieve overall life fulfillment starting from work. Through these businesses, we aim to pioneer an era where individuals and organizations live their own GOALs.

■Mizukara Inc. Operated Businesses/Media

Career Coaching Business 'Career Speed' (https://mizukara.com/careerspeed/)

Executive Coaching Business (https://mizukara.com/executive/)

Organizational Coaching Business (https://mizukara.com/impact/)

Experiential Self-Understanding Program 'REBOOST' (https://mizukara.com/reboost/)

Book 'How to Change Yourself' (https://amzn.to/4m3s5nT)
Media 'Cognitive Science Coaching Research Institute' (https://mizukara.com/magazine/)

Company Name: Mizukara Inc. (formerly: GOAL-B Inc.)

Business Activities: Career coaching business, organizational coaching business,転職エージェント事業 (recruitment agency business)

Representative: Representative Director Kentaro Yamamiya

Location: Hibiya Kokusai Building 6F, 2-2-3 Uchisaiwaicho, Chiyoda-ku, Tokyo

Established: July 2019

URL: https://mizukara.com

■Inquiries

For inquiries regarding this document or requests for interviews, please contact the following:

Mizukara Inc.

Email: contact@mizukara.com