Outdoor Brand 'Eddie Bauer' to Exhibit at TOKYO OUTDOOR SHOW 2026

TOKYO OUTDOOR SHOW 2026

Eddie Bauer (operated in Japan by Mizunari Co., Ltd., headquartered in Gifu City, Gifu Prefecture; President & CEO: Yoshinari Nakamura, hereinafter 'Mizunari'), a renowned American outdoor brand, will exhibit at TOKYO OUTDOOR SHOW 2026, taking place from June 26 (Fri) to 28 (Sun), 2026, at Makuhari Messe.

Eddie Bauer 'JAPAN EDITION'

Founded in 1920 in Seattle, USA, Eddie Bauer is known as the pioneer of the world's first down jacket. For over a century, the brand has combined its rich outdoor heritage with modern lifestyle-oriented designs, offering products that blend functionality and style.

At this exhibition, Eddie Bauer will focus on its Japan-exclusive 'JAPAN EDITION' collection, featuring items ideal for the upcoming season.

Through this event, the brand aims to present its renewed appeal as a 'heritage brand for today,' targeting stronger connections with younger audiences, generating social media buzz, and expanding overall brand recognition.

26SS JAPAN EDITION

Instagram Follow Campaign

An Instagram follow campaign will be held at the venue. Visitors who follow Eddie Bauer's official Instagram account will be entered into a lucky draw for original merchandise and store discount coupons (10%–50% off).

Additionally, flyers featuring store information and exclusive benefits will be distributed to purchasers and campaign participants to encourage post-event store visits.

Official Instagram

Exhibition Overview: TOKYO OUTDOOR SHOW 2026

[Event Name] TOKYO OUTDOOR SHOW 2026

[Dates] June 26, 2026 (Fri): Business Day June 27–28, 2026 (Sat–Sun): Open to the Public

[Venue] Makuhari Messe International Exhibition Halls 1, 2, and 3

Store Information

Regular Stores

[Tohoku]

・Eddie Bauer Sendai AER Store (Miyagi) Address: 1-3-1 Chuo, Aoba-ku, Sendai-shi, Miyagi 980-0021, 2F AER Hours: 10:00–20:00

[Kanto]

・Eddie Bauer I'as Tsukuba Store (Ibaraki) Address: 5-19 Kenkyu Gakuen, Tsukuba, Ibaraki 305-0817, I'as Tsukuba Hours: 10:00–21:00

・Eddie Bauer FKD Interpark Store (Tochigi) Address: 6-1-1 Interpark, Utsunomiya, Tochigi 321-0118, FKD Shopping Mall Utsunomiya Interpark Hours: 10:00–21:00

・Eddie Bauer Morajyu Shobu Store (Saitama) Address: 6005-1 Shobu, Kuki-shi, Saitama 346-0195, Morajyu Shobu Hours: 10:00–21:00

・Eddie Bauer Hibiya Shante Store (Tokyo) Address: 1-2-2 Yurakucho, Chiyoda-ku, Tokyo 100-0006, 2F Hibiya Shante Hours: 11:00–20:00

・Eddie Bauer Kichijoji Store (Tokyo) Address: 1-11-5 Kichijoji Honcho, Musashino-shi, Tokyo 180-0004 Hours: 11:00–20:00

・Eddie Bauer Mosaic Mall Kohoku Store (Kanagawa) Address: 1-31-1 Nakagawa Chuo, Tsuzuki-ku, Yokohama, Kanagawa 224-0003, Mosaic Mall Kohoku Hours: 10:00–20:00

[Chubu]

・Eddie Bauer Lala Port Anjo Store (Aichi) Address: 9-30 Otani, Anjo-shi, Aichi 446-0065, Lala Port Anjo Hours: 10:00–21:00

[Kansai]

・Eddie Bauer Takatsuki Hankyu Square Store (Osaka) Address: 4-1 Shirume-cho, Takatsuki-shi, Osaka 569-1196, Takatsuki Hankyu Square Hours: 10:00–20:00

・Eddie Bauer Lala Port EXPOCITY Store (Osaka) Address: 2-1 Senri Expo Park, Suita-shi, Osaka 565-0826, Lala Port EXPOCITY Hours: 10:00–21:00

[Kyushu]

・Eddie Bauer Lala Port Fukuoka Store (Fukuoka) Address: 6-23-1 Naka, Hakata-ku, Fukuoka-shi, Fukuoka 812-8627, Lala Port Fukuoka Hours: 10:00–21:00

Outlet Stores

[Chubu]

・Eddie Bauer Tajimi Premium Outlets Store (Gifu) Address: 1-2 Toki-no-Oka, Toki-shi, Gifu 509-5127, Tajimi Premium Outlets Hours: 10:00–20:00

STORE LIST

Online ・Official Online Store: https://eddiebauer.jp/

・ZOZOTOWN: https://zozo.jp/shop/eddiebauer/detail/

OFFICIAL SNS ・Instagram: https://www.instagram.com/eddiebauer_jp/