【The Future is from "People".】Fostering the Ability to Think, Create, and Choose Independently, Based on the Mechanisms of Money and Society
Mizuho Pochette promotes financial education with a parent-child financial literacy app.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1481h 57m after Published)
Our company endorses April Dream, an initiative to make April 1st a day for expressing dreams. This press release represents the dream of "Mizuho Pochette Co., Ltd."
Mizuho Pochette Co., Ltd. today announced a roadmap to accelerate its efforts in "developing human resources with strong entrepreneurial spirit in finance" and to convey the importance of learning about money in a fun way and taking on challenges to parents and children nationwide.
Every day, difficult problems arise in Japan and around the world. And the era is becoming increasingly unpredictable. However, understanding the flow of money deepens one's comprehension of the world. We now aim to produce many challenging individuals who can create new value that does not yet exist in society. If one acquires the ability to "analyze, judge, and act upon the world with their own power," it will lead to the true meaning of "the power to survive."
Therefore, in conjunction with the start of the new school year, our company proposes a new method for utilizing "Pochette Plus," a financial literacy app for parents and children that transforms the home into "the best learning environment."
Amidst the growing importance of financial literacy education within families, such as the "Kids NISA" planned for 2027, we promise to create an environment where children can joyfully learn from an early age: ① "the difficulty of earning money," ② "the basics of business," and ③ "the investor's perspective."
1. 2026 Edition: Three Promises to Lead Japan to Become a "Talent Powerhouse"
■ "Personalization" of the household, the closest and smallest economic sphere
Through "Pochette Plus," household chores are regarded as "work (value creation)," and pocket money as "remuneration/investment capital," thereby creating a practical economic cycle within the family.
■ Early development of "business acumen"
Children can simulate how prices are determined (pricing) and the process of generating profit within the app, fostering the perspective of a "manager (president)" who is on the opposite side of the "buyer."
■ Creation of educational opportunities through industry-academia-government collaboration
We will accelerate the deployment of our original "Entrepreneurship Education Program with Strong Financial Acumen" using "Pochette Plus" in collaboration with local communities, universities, and local governments. We will also accelerate collaboration with companies to create an environment that leads to learning in daily life.
2. Let's Start from April, the New School Year
① Let's create 5 minutes of money and economy conversation between parents and children every day, starting today.
This leads to a lifelong "ability to judge." April, when life rhythms change, is the perfect opportunity to establish new rules. Just for 5 minutes a day, open "Pochette Plus" with your child to discuss "today's work," "open" your own shop, or observe changes in your pocket money's "investment results." This small accumulation will foster entrepreneurial judgment and discerning skills to select "what is truly valuable to oneself" from the vast amount of information overflowing in the world in the future.
② Let's learn the functions that make money grow: The sooner you start, the bigger your future grows.
The precious money you earned by working yourself. There is a way to make it grow. To make it grow, you need to closely watch and understand news from Japan and around the world every day. You will surely encounter many unfamiliar words. That's perfectly fine at first. Let's learn together. If you can start this diligently every day from elementary and junior high school, you will surely acquire knowledge of investment over time. Making "money work for you" (i.e., making money grow) is called "investment." In the world of investment, the most valuable treasure is not money, but "time." There is no need to be afraid. There is no need to compare yourself to others. It's all about whether you can work on it little by little at your own pace every day and continue. Starting to use "Pochette Plus" from the new school year in April is also a time to sow various plant seeds in a soil of expanding possibilities. Why don't we, together with parents and children, joyfully experience learning about "pocket money (income/expenditure)," "business acumen (economy)," and "increase through investment (investment effect)"? We will be launching many projects from now on. We sincerely hope that children will build "their own irreplaceable assets" that will last a lifetime.
3. Message from Representative Ayako Ohara
"In Japan, there is a culture of avoiding discussions about money. However, with the world undergoing drastic changes and living costs rising, financial and entrepreneurial intelligence directly translates into 'the power to protect oneself and help others.'
Through 'Pochette Plus,' we will increase parent-child conversations and accompany them in learning practical skills that are truly needed.
April 1, 2026. Why don't we take a new step together from here?"
*This app offers basic functions (work and business simulation) for parent-child use (1 guardian, 1 child) for free.
For use by families of 3 or more, and for investment simulation functions, a paid plan of 1,080 yen (tax included) per month is available. The investment simulation function does not deal with actual financial products but is a simulated experience for learning purposes.
Mizuho Pochette Co., Ltd. today announced a roadmap to accelerate its efforts in "developing human resources with strong entrepreneurial spirit in finance" and to convey the importance of learning about money in a fun way and taking on challenges to parents and children nationwide.
Every day, difficult problems arise in Japan and around the world. And the era is becoming increasingly unpredictable. However, understanding the flow of money deepens one's comprehension of the world. We now aim to produce many challenging individuals who can create new value that does not yet exist in society. If one acquires the ability to "analyze, judge, and act upon the world with their own power," it will lead to the true meaning of "the power to survive."
Therefore, in conjunction with the start of the new school year, our company proposes a new method for utilizing "Pochette Plus," a financial literacy app for parents and children that transforms the home into "the best learning environment."
Amidst the growing importance of financial literacy education within families, such as the "Kids NISA" planned for 2027, we promise to create an environment where children can joyfully learn from an early age: ① "the difficulty of earning money," ② "the basics of business," and ③ "the investor's perspective."
1. 2026 Edition: Three Promises to Lead Japan to Become a "Talent Powerhouse"
■ "Personalization" of the household, the closest and smallest economic sphere
Through "Pochette Plus," household chores are regarded as "work (value creation)," and pocket money as "remuneration/investment capital," thereby creating a practical economic cycle within the family.
■ Early development of "business acumen"
Children can simulate how prices are determined (pricing) and the process of generating profit within the app, fostering the perspective of a "manager (president)" who is on the opposite side of the "buyer."
■ Creation of educational opportunities through industry-academia-government collaboration
We will accelerate the deployment of our original "Entrepreneurship Education Program with Strong Financial Acumen" using "Pochette Plus" in collaboration with local communities, universities, and local governments. We will also accelerate collaboration with companies to create an environment that leads to learning in daily life.
2. Let's Start from April, the New School Year
① Let's create 5 minutes of money and economy conversation between parents and children every day, starting today.
This leads to a lifelong "ability to judge." April, when life rhythms change, is the perfect opportunity to establish new rules. Just for 5 minutes a day, open "Pochette Plus" with your child to discuss "today's work," "open" your own shop, or observe changes in your pocket money's "investment results." This small accumulation will foster entrepreneurial judgment and discerning skills to select "what is truly valuable to oneself" from the vast amount of information overflowing in the world in the future.
② Let's learn the functions that make money grow: The sooner you start, the bigger your future grows.
The precious money you earned by working yourself. There is a way to make it grow. To make it grow, you need to closely watch and understand news from Japan and around the world every day. You will surely encounter many unfamiliar words. That's perfectly fine at first. Let's learn together. If you can start this diligently every day from elementary and junior high school, you will surely acquire knowledge of investment over time. Making "money work for you" (i.e., making money grow) is called "investment." In the world of investment, the most valuable treasure is not money, but "time." There is no need to be afraid. There is no need to compare yourself to others. It's all about whether you can work on it little by little at your own pace every day and continue. Starting to use "Pochette Plus" from the new school year in April is also a time to sow various plant seeds in a soil of expanding possibilities. Why don't we, together with parents and children, joyfully experience learning about "pocket money (income/expenditure)," "business acumen (economy)," and "increase through investment (investment effect)"? We will be launching many projects from now on. We sincerely hope that children will build "their own irreplaceable assets" that will last a lifetime.
3. Message from Representative Ayako Ohara
"In Japan, there is a culture of avoiding discussions about money. However, with the world undergoing drastic changes and living costs rising, financial and entrepreneurial intelligence directly translates into 'the power to protect oneself and help others.'
Through 'Pochette Plus,' we will increase parent-child conversations and accompany them in learning practical skills that are truly needed.
April 1, 2026. Why don't we take a new step together from here?"
*This app offers basic functions (work and business simulation) for parent-child use (1 guardian, 1 child) for free.
For use by families of 3 or more, and for investment simulation functions, a paid plan of 1,080 yen (tax included) per month is available. The investment simulation function does not deal with actual financial products but is a simulated experience for learning purposes.
FAQ
What kind of app is Pochette Plus?
It's a financial literacy app for parents and children to learn economic cycles, business basics, and investor perspectives by treating chores as 'work' and pocket money as 'rewards'.
Why is financial education important now?
It fosters the ability to survive in unpredictable times, and the importance of in-home financial literacy education is rising, especially with 'Kids NISA' planned for 2027.
What features are available in the paid plan?
The paid plan, costing 1,080 yen (tax included) per month, allows use by families of three or more and includes investment simulation functions for learning purposes.