CUTIE STREET x EMAKED: The Highly Anticipated Second Collaboration is Here! New Commercial Theme: "Is Your Eye-Area Visual Not Glitching?!" Warp to a "Glitchy Cute" World with One Application.
Mizuhashi Hojudo Pharmaceutical announced its second collaboration between the cumulative 9.6 million-unit-selling eyelash serum "EMAKED" and the 8-member idol group "CUTIE STREET." The new commercial theme is "Is Your Eye-Area Visual Not Glitching?!" and the campaign for target products will begin on April 10, 2026.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 17:00
- 🔍 Collected: April 2, 2026 at 09:03
- 🤖 AI Analyzed: April 21, 2026 at 07:26 (454h 23m after Collected)
Mizuhashi Hojudo Pharmaceutical Co., Ltd. will be conducting its second collaboration between "EMAKED," an eyelash serum that has surpassed 9.6 million units in cumulative sales, and the 8-member idol group, CUTIE STREET. Information regarding this collaboration will be released sequentially starting April 2, 2026 (Thursday), and a campaign for target products will commence on April 10, 2026 (Friday).
## The Theme of the Second Collaboration is "Is Your Eye-Area Visual Not Glitching?!"
The theme for this second collaboration is "Is Your Eye-Area Visual Not Glitching?!". In recent years, on social media and during "oshi-katsu" (fandom activities), when people feel that their idol's visual is too good, they instinctively express it by saying "the visual is glitching." This is a positive compliment unique to younger generations, used at moments of indescribable charm and unparalleled excitement. This time, EMAKED, while incorporating such contemporary vibes, expresses the exhilaration and excitement brought about by changes in the eye area together with CUTIE STREET.
"Maybe I look good today."
"Maybe I'm a little more done up than usual."
Such feelings lead to confidence and positivity. Through this collaboration, we will be disseminating positive changes that start from the eye area, using the catchy phrase "viju-bug" (visual glitch).
## Beyond Last Year's "Nurturing Cuteness": A More Catchy, Evolved New Commercial
Last year's collaboration depicted a story of "nurturing my cuteness together." This time, with the theme of "excitement so intense that your eye-area visual glitches," which lies beyond that accumulation, we have visualized the charm of CUTIE STREET x EMAKED in a more intuitive and catchy way. In this commercial, the joy and exhilaration of beauty are expressed with the happiness and cute energy unique to CUTIE STREET. As an evolution beyond last year's "nurturing cuteness," the commercial catchily visualizes the moment when accumulated daily efforts lead to "visual glitching" confidence.
The web commercial is scheduled to be released on Mizuhashi Hojudo Pharmaceutical's official YouTube channel and various social media platforms at 6:00 AM on April 10th (Friday).
### Commercial Outline
Title: "Is Your Eye-Area Visual Not Glitching?!"
Featuring: CUTIE STREET
Release Date: April 10, 2026 (Friday) 6:00 AM
Mizuhashi Hojudo Official X:
## The Theme of the Second Collaboration is "Is Your Eye-Area Visual Not Glitching?!"
The theme for this second collaboration is "Is Your Eye-Area Visual Not Glitching?!". In recent years, on social media and during "oshi-katsu" (fandom activities), when people feel that their idol's visual is too good, they instinctively express it by saying "the visual is glitching." This is a positive compliment unique to younger generations, used at moments of indescribable charm and unparalleled excitement. This time, EMAKED, while incorporating such contemporary vibes, expresses the exhilaration and excitement brought about by changes in the eye area together with CUTIE STREET.
"Maybe I look good today."
"Maybe I'm a little more done up than usual."
Such feelings lead to confidence and positivity. Through this collaboration, we will be disseminating positive changes that start from the eye area, using the catchy phrase "viju-bug" (visual glitch).
## Beyond Last Year's "Nurturing Cuteness": A More Catchy, Evolved New Commercial
Last year's collaboration depicted a story of "nurturing my cuteness together." This time, with the theme of "excitement so intense that your eye-area visual glitches," which lies beyond that accumulation, we have visualized the charm of CUTIE STREET x EMAKED in a more intuitive and catchy way. In this commercial, the joy and exhilaration of beauty are expressed with the happiness and cute energy unique to CUTIE STREET. As an evolution beyond last year's "nurturing cuteness," the commercial catchily visualizes the moment when accumulated daily efforts lead to "visual glitching" confidence.
The web commercial is scheduled to be released on Mizuhashi Hojudo Pharmaceutical's official YouTube channel and various social media platforms at 6:00 AM on April 10th (Friday).
### Commercial Outline
Title: "Is Your Eye-Area Visual Not Glitching?!"
Featuring: CUTIE STREET
Release Date: April 10, 2026 (Friday) 6:00 AM
Mizuhashi Hojudo Official X: