Mizkan's 'Ajipon' Brand Steps Beyond the Table to Strengthen Licensing Business
Key facts
- Mizkan's 'Ajipon' Brand Steps Beyond the Table to Strengthen Licensing Business
- Mizkan is expanding its licensing strategy for the 62-year-old 'Ajipon' brand. By utilizing its iconic logo and design, the company aims to create new touchpoints beyond dining. Mizkan will make its debut at 'Licensing Japan 2026' in June 2026 to recruit partners.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Mizkan is expanding its licensing strategy for the 62-year-old 'Ajipon' brand. By utilizing its iconic logo and design, the company aims to create new touchpoints beyond dining. Mizkan will make its debut at 'Licensing Japan 2026' in June 2026 to recruit partners.
- Citation
- Mizkan's 'Ajipon' Brand Steps Beyond the Table to Strengthen Licensing Business (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Mizkan is expanding its licensing strategy for the 62-year-old 'Ajipon' brand. By utilizing its iconic logo and design, the company aims to create new touchpoints beyond dining. Mizkan will make its debut at 'Licensing Japan 2026' in June 2026 to recruit partners.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 23:00
- 🔍 Collected: June 10, 2026 at 14:21
- 🤖 AI Analyzed: June 11, 2026 at 06:49 (16h 28m after Collected)
Mizkan has announced it will strengthen its licensing operations for the 'Ajipon®' brand, focusing on the attractiveness of its logo, label design, and color scheme as valuable assets. The company aims to expand the brand's appeal beyond the dinner table.
To expand its network of licensee partners, Mizkan will participate in 'Licensing Japan 2026,' to be held at Tokyo Big Sight from June 17 to 19, 2026.
Since its launch in 1964, 'Ajipon' has been a beloved household staple, celebrating its 62nd anniversary in 2026. It has grown into a massive brand with 94% recognition and over 2.5 billion units sold. Recently, Mizkan has seen potential in leveraging the brand design in new ways.
Through initiatives like merchandise retail at PPIH group stores, the 'Pon-Matsuri' campaign, and collaborations with sheet mask brand 'Saborino,' Mizkan has verified that the brand can transcend food categories. Moving forward, the company intends to work with a wide range of partners to expand brand experiences, with a specific focus on increasing communication opportunities with consumers in their teens to 30s.
To expand its network of licensee partners, Mizkan will participate in 'Licensing Japan 2026,' to be held at Tokyo Big Sight from June 17 to 19, 2026.
Since its launch in 1964, 'Ajipon' has been a beloved household staple, celebrating its 62nd anniversary in 2026. It has grown into a massive brand with 94% recognition and over 2.5 billion units sold. Recently, Mizkan has seen potential in leveraging the brand design in new ways.
Through initiatives like merchandise retail at PPIH group stores, the 'Pon-Matsuri' campaign, and collaborations with sheet mask brand 'Saborino,' Mizkan has verified that the brand can transcend food categories. Moving forward, the company intends to work with a wide range of partners to expand brand experiences, with a specific focus on increasing communication opportunities with consumers in their teens to 30s.
FAQ
ミツカンが今回発表した新しい戦略は何ですか？
「味ぽん®」のロゴやラベルデザインなどの意匠を活用したライセンス展開を強化し、食品の枠を超えて新たな顧客接点を創出する戦略です。
ライセンス展開強化の背景には何がありますか？
アパレルグッズなどのテスト販売で高い販売率を示したことや、公式SNSキャンペーン「ぽんまつり」への大きな反響、他ブランドとのコラボレーションへの話題性など、味ぽんブランドの意匠に対する生活者の高い関心が確認されたためです。
ミツカンはどの展示会に初出展しますか？
2026年6月17日（水）～19日（金）に東京ビッグサイトで開催される「ライセンシングジャパン2026」に初出展します。
ライセンス展開を通じてどのようなターゲット層にアプローチしようとしていますか？
食卓シーン以外でのブランド体験を広げるとともに、これまで味ぽんとの接点が少なかった10代から30代の層とのコミュニケーション機会の拡大を目指しています。
「味ぽん」ブランドの歴史と実績を教えてください。
1964年発売で2026年に62周年を迎えます。認知率は94％、累計販売本数は360ml換算で25億本を超えています。