"Beauty, are you trying too hard?" "Beauty is sometimes troublesome. That's a 'Beauty Fatigue Exhibition'" Gathering Empathy

Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture; Representative Director and CEO: Ryoji Maki; hereinafter "Mizkan") will hold an experiential event focusing on "beauty fatigue" – a sentiment shared by modern people who "try too hard with beauty" – for three days from Saturday, May 9th to Monday, May 11th, 2026, at Shibuya Hikarie 1F Event Square. This event promotes "Fibee," a food brand focusing on fermentable dietary fiber.

This event will visualize the "trouble" and "fatigue" often felt in beauty routines, proposing Fibee as a new inner beauty option for internal wellness through diet.

An experiential event themed around "beauty fatigue" that empathizes with an era where people get tired from trying too hard with beauty.

This is an experiential sampling event that visualizes "common beauty fatigue experiences" that many people feel in their daily beauty routines but have been unable to express.

Various "common experiences" related to beauty, such as "too many steps," "too much information, don't know what to believe," and "anxiety about whether this is really right," will be displayed thematically. Visitors can pick up panels they empathize with and reflect on their own approach to beauty.

At the end of the experience, the food brand "Fibee," which focuses on fermentable dietary fiber, will be introduced, and products will be sampled. Instead of beauty that tries too hard, Fibee proposes an option for "internal wellness" that can be easily continued through daily diet.

In addition, the event is designed to create an experience that visitors will want to share with others, through photo spots and participatory activities linked to the exhibition.

*Image of venue *Example of exhibits

Waffles (maple, Earl Grey) will be distributed on the day.

Product Information ・Product capacity: 1 piece ・Allergens: Wheat, egg, milk, soybean *Distribution will end once the planned daily distribution quantity is reached. However, even after sampling ends, experiential content such as the exhibition themed "common beauty fatigue experiences" and photo spots will remain available throughout the event hours.

Event Overview ■Location: Shibuya Hikarie 1F Event Square 〒150-8510 2-21-1 Shibuya, Shibuya-ku, Tokyo *Eating and drinking inside the venue is prohibited at this event. Please take samples home to enjoy. ■Period: May 9 (Sat) - May 11 (Mon), 2026 ■Hours: 11:00 - 18:00

About Fibee Fibee is a product where fermentable dietary fiber, which is good for beneficial bacteria, is key. Dietary fiber reaches beneficial bacteria in the intestines, ferments, and supports beauty from within. A rich lineup is available so that fermentable dietary fiber can be easily enjoyed anytime, ensuring that you won't get tired of eating it every day and can continuously incorporate it into your diet. Furthermore, "deliciousness" is most important for continued consumption. Fibee is easy to continue because it prioritizes deliciousness.

(Fibee brand site https://shop.mizkan.co.jp/collections/fibee)

Mizkan, based on its corporate philosophy "Become the buyer, sincerely make good products," will continue to provide "deliciousness and health" to customers through its products and menus.

<Inquiries for general public regarding products> Mizkan Group Customer Service Center HP: https://faq.mizkan.co.jp/