Mizkan x TOHO Cinemas: Second Special Collaboration Announced!

Mizkan Holdings Co., Ltd. (Headquarters: Handa City, Aichi Prefecture; President & CEO: Ryoji Maki; hereinafter 'Mizkan') will launch its second collaboration project with 'TOHO Cinemas' starting Friday, April 3, 2026, driven by the desire to increase opportunities for customers to experience its products.

In the first collaboration, a limited-time project was held exclusively at 'TOHO Cinemas Roppongi Hills' to promote 'Fibee,' a brand focused on fermentable dietary fiber. For the second installment, the project has been expanded to 73 TOHO Cinemas theaters nationwide, where 'Popcorn Ajipon® Flavor' will be sold at concession stands (food counters) to reach a wider customer base.

Enjoy 'Popcorn Ajipon Flavor' for a Limited Time

The Popcorn Ajipon Flavor reproduces the exquisite flavor unique to 'Ajipon,' which blends citrus juice, brewed vinegar, and soy sauce. The result is a taste that even the 'Ajipon' brand managers are highly satisfied with.

Please enjoy the refreshing taste of this popcorn at TOHO Cinemas across the country.

- Period: Friday, April 3, 2026 – Thursday, June 4, 2026 - Location: 73 TOHO Cinemas theaters nationwide - Concession stands (Food counters)

About the Ajipon Brand

'Ajipon' began sales on November 10, 1964, and marks its 62nd anniversary this year. It is a seasoning with an exquisite flavor profile that combines citrus juice, brewed vinegar, and soy sauce. At the time of its launch, it was sold only in Western Japan as a dedicated seasoning for hot pots (nabe). Since then, it has expanded its sales area and gradually widened its range of uses. Today, it is used for everything from grated daikon steak, grilled fish, gyoza, and chilled tofu to 'Sappan-ni' (vinegar-braised chicken) and stir-fries. From 'dipping' and 'pouring' to 'simmering' and 'stir-frying,' it makes everyday meals easier and more delicious!

- 'Ajipon' Product Page: https://www.mizkan.co.jp/ajipon/ - 'Ajipon' Official X (formerly Twitter) Account: https://twitter.com/ajipon_mizkan

The account is regularly updated with the latest information on 'Ajipon' and spontaneous projects from the social media team.

Based on the corporate philosophy of 'Buying from the customer's perspective and providing good products with sincerity,' Mizkan will continue to provide 'deliciousness and health' to customers through its products and recipes.

<Contact for general consumer inquiries regarding products> Mizkan Group Customer Service Center Website: https://faq.mizkan.co.jp/