Mizkan, Tokushima Prefecture, Mima City, and JA Group Sign Five-Party Cooperation Agreement for Yuzu Production Area Promotion

Key facts

  • Mizkan, Tokushima Prefecture, Mima City, and JA Group Sign Five-Party Cooperation Agreement for Yuzu Production Area Promotion
  • Mizkan, Tokushima Prefecture, Mima City, JA Zen-Noh Tokushima, and JA Tokushima Prefecture have signed a five-party cooperation agreement to promote yuzu production areas. This initiative aims to build a value chain from yuzu production to sales, fostering regional agricultural development and economic revitalization. The agreement addresses challenges like labor shortages and idle farmland, promoting stable yuzu production, job creation, and smart agriculture.
  • Source: PR Times
  • Date: March 30, 2026

Direct answer

Mizkan, Tokushima Prefecture, Mima City, JA Zen-Noh Tokushima, and JA Tokushima Prefecture have signed a five-party cooperation agreement to promote yuzu production areas. This initiative aims to build a value chain from yuzu production to sales, fostering regional agricultural development and economic revitalization. The agreement addresses challenges like labor shortages and idle farmland, promoting stable yuzu production, job creation, and smart agriculture.

Citation
Mizkan, Tokushima Prefecture, Mima City, and JA Group Sign Five-Party Cooperation Agreement for Yuzu Production Area Promotion (March 30, 2026), PR Times
Source
PR Times
Date
March 30, 2026
Mizkan, Tokushima Prefecture, Mima City, JA Zen-Noh Tokushima, and JA Tokushima Prefecture have signed a five-party cooperation agreement to promote yuzu production areas. This initiative aims to build a value chain from yuzu production to sales, fostering regional agricultural development and economic revitalization. The agreement addresses challenges like labor shortages and idle farmland, promoting stable yuzu production, job creation, and smart agriculture.
partnershipNQ 94/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 23:00
  • 🔍 Collected: March 30, 2026 at 22:56
  • 🤖 AI Analyzed: April 15, 2026 at 23:53 (384h 56m after Collected)
Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture; Representative Director and CEO: Ryoji Maki; hereinafter: Mizkan) has signed a "Cooperation Agreement for the Promotion of Yuzu Production Areas" with Tokushima Prefecture, Mima City, the National Federation of Agricultural Cooperative Associations Tokushima Prefectural Headquarters (hereinafter: JA Zen-Noh Tokushima), and Tokushima Prefectural Agricultural Cooperative (hereinafter: JA Tokushima Prefecture). This agreement aims to build a value chain from yuzu production to collection, processing, and sales, thereby promoting the development of regional agriculture and the revitalization of the regional economy.

**■Background of the Agreement**
In recent years, challenges such as a shortage of agricultural workers and an increase in idle farmland have become apparent in the agricultural sector, necessitating the establishment of a sustainable production system. Mima City in Tokushima Prefecture, while possessing potential as a yuzu production area, also needs to address issues like labor shortages and farmland maintenance.
Mizkan, as a company that provides value to society through food, believes that establishing a sustainable production base for agricultural raw materials is crucial. Through this initiative, we will collaborate with stakeholders to contribute to the promotion of yuzu production areas and the realization of sustainable agriculture.

**■Main Contents of Cooperation**
This agreement outlines cooperation on the following matters:
・Establishing a stable production and supply system for yuzu
・Regenerating idle farmland and maintaining high-quality farmland
・Creating employment and developing human resources through yuzu production
・Enhancing the brand value and appeal of agricultural products from Tokushima Prefecture
・Utilizing unused facilities and improving the production environment
・Promoting labor-saving through the introduction of advanced technologies such as smart agriculture
・Other initiatives related to regional revitalization and sustainable agricultural promotion

Through this initiative, Mizkan aims for the sustainable development of yuzu production areas and, leveraging its strengths as a food manufacturer, will work to create new value in collaboration with the region through product development and market expansion.

**■Outline of the Agreement**
Agreement Name: Agreement on the Promotion of Yuzu Production Areas
Signing Date: March 30, 2026 (Monday)
Signatories:
Tokushima Prefecture
Mima City
Mizkan Co., Ltd.
JA Zen-Noh Tokushima
JA Tokushima Prefecture

FAQ

What is the name of the agreement signed by Mizkan?

It is the "Cooperation Agreement for the Promotion of Yuzu Production Areas."

What is the main objective of this agreement?

The main objective is to build a value chain from yuzu production to sales, aiming for the development of regional agriculture and the revitalization of the regional economy.

When was the agreement signed?

The agreement was signed on March 30, 2026.