MIYO ORGANIC Co., Ltd. (Location: Nagoya City, Aichi Prefecture, Representative Director: Miyo Yamamoto, hereinafter "MiYO ORGANIC") is pleased to announce that environmentally friendly amenities aimed at reducing plastic usage have been introduced in all guest rooms at Sheraton Kagoshima (Location: 43-15 Korai-cho, Kagoshima City, Kagoshima Prefecture, General Manager: Takeki Toda).

Background of Introduction

In line with Marriott International's sustainability guideline "Serve 360: Doing Good In Every Direction," Sheraton Kagoshima is strengthening its efforts to eliminate plastic in all guest rooms. As part of this initiative, amenities from MiYO ORGANIC, which has been pursuing "the coexistence of ethical manufacturing and comfort" since its establishment in 2020, have been adopted as the hotel's standard. We propose a sophisticated and sustainable stay that envelops you in the refined, sustainable atmosphere of Kagoshima, with Sakurajima unfolding before your eyes.

About the Introduced Amenities

To balance reduced environmental impact with a high-quality guest experience, 100% recycled plastic is used for the main bodies of toothbrushes and hair combs, and FSC-certified paper is used for packaging. This embodies a "new form of hospitality" that circulates resources. While ethically designed, we pursued a comfortable texture that harmonizes with the hotel's sophisticated space. Please enjoy a journey that is kind to the earth, with the sentiment that "amenities are not disposable, but gifts."

About Sheraton Kagoshima

Under the brand concept of "Where the world comes together," Sheraton Kagoshima blurs the boundaries between the hotel and its magnificent scenery, fusing Kagoshima's traditional beauty with Western aesthetics. In this modernly adapted space, we bring new vitality to Kagoshima, convey Kagoshima's charm to the world, and offer new experiences to our guests. The hotel features guest rooms with views of Sakurajima from upper floors, banquet floors that flexibly accommodate everything from weddings to various conventions, five distinctive restaurants and bars, as well as natural hot springs, a spa, a club lounge, and a fitness center. We provide services for all occasions, including sightseeing, business, gatherings with friends, family time, and special anniversaries. In 2024, the hotel obtained and is continuously renewing the international eco-label "Green Key" certification.

Sheraton Kagoshima Official Website:

https://www.marriott.com/ja/hotels/kojsi-sheraton-kagoshima/overview/

▼Sheraton Kagoshima Overview Address: 43-15 Korai-cho, Kagoshima City, Kagoshima Prefecture Number of Rooms: 228 Opening Year: May 16, 2023

About MiYO ORGANIC

"MiYO ORGANIC" is a sustainable brand from Japan that realizes an environmentally conscious lifestyle. Centered around its self-developed organic bamboo toothbrushes, it offers eco-friendly hotel amenities such as bamboo cotton swabs and bamboo hair combs. Pursuing a comfortable user experience that balances luxury and sustainability, the brand received the Good Design Award in 2022. They offer amenities that can become gifts for customers rather than being disposable. To date, they have sold over 2.5 million units and reduced over 25 tons of plastic. Furthermore, they are challenging themselves with upcycling initiatives to transform discarded amenities into valuable products. By creating a system that produces no waste, they aim to foster a society that considers consumption patterns and leaves "a beautiful Earth for the next generation." In 2025, they obtained B Corp certification, an international certification system awarded only to companies that meet certain standards in their social and environmental business activities. https://miyo-organic.com/

Company Profile

Company Name: MIYO ORGANIC Co., Ltd. Location: STATION Ai, 1-2-32 Tsurumai, Showa-ku, Nagoya City, Aichi Prefecture, 466-0064

MiYO ORGANIC: https://miyo-organic.com/

Trash to Treasure Official Website: https://www.trash2treasure-upcycle.com/

Contact: https://x.gd/FdVLu

FACT BOX

  • Source: PR TIMES
  • Category: プレスリリース
  • Organizations: Green Key / B Corp