Miyachiku's Exclusive Collaboration with Unagi-Raku: Limited-Time Summer Eel & Beef Campaign for Do-Yo no Ushi no Hi

Miyachiku Co., Ltd. (Headquarters: Miyakonojo City, Miyazaki Prefecture / President & CEO: Yuji Funagayama) announces the launch of a limited-time campaign titled 'Do-Yo no Ushi no Hi Special' on its e-commerce site, 'Miyachiku Online Shop,' in celebration of the traditional Japanese summer event 'Day of the Ox.'

This year's 'Day of the Ox' falls on Sunday, July 26.

For this occasion, Miyachiku has partnered with 'Unagi-Raku,' a specialist eel producer, to offer exclusive seasonal products combining Unagi-Raku's expertly grilled, aromatic domestic eel with Miyachiku's premium beef selections.

The lineup includes domestic grilled eel (kabayaki), as well as special sets pairing eel with Miyazaki beef and domestically produced beef hamburgers—perfect for enjoying a luxurious summer meal at home. These products are also ideal as seasonal gifts for midsummer, including 'Ochugen' (mid-year gifts).

*Some products utilize funding from the 'Fiscal Year 2026 Emergency Measures for Expanding Demand for Japanese Wagyu Beef' program.

Purchase the 'Do-Yo no Ushi no Hi Special' collection here

A Collaboration Only Miyachiku Could Achieve

This special campaign marks a collaboration between Miyachiku and 'Unagi-Raku,' a Miyazaki-based producer renowned for delivering high-quality domestic eel nationwide.

By combining Unagi-Raku's meticulously grilled, fragrant eel with Miyachiku's carefully selected premium beef, the campaign offers a uniquely luxurious culinary experience tailored for the 'Day of the Ox.'

These dual-protein sets—featuring both eel and beef—are perfect for family dinners or as thoughtful gifts for those you appreciate.

Product Lineup (Selected Items)

The 'Do-Yo no Ushi no Hi Special' features a variety of products suitable for multiple occasions.

*Certain items are limited in quantity and may sell out before the campaign ends.

Perfect for Home Use, Ochugen, and Summer Gifts

In recent years, 'Day of the Ox' has grown beyond a day for eating eel—it has become a popular occasion for summer gifting.

Miyachiku offers a curated selection of products not only for customers who wish to enjoy seasonal flavors at home but also for mid-year gifts, homecoming souvenirs, and summer presents for loved ones.

Take this opportunity to savor the exceptional taste created by the fusion of premium domestic eel and Miyachiku's celebrated beef.

● Campaign Overview

Name: Do-Yo no Ushi no Hi Special

Duration: July 3 (Fri), 2026 – July 20 (Mon), 2026

Special Page URL: Do-Yo no Ushi no Hi Special

Miyachiku Online Shop Homepage: https://www.miyachiku.com/

Contact Information

For online orders or inquiries, please contact the Miyachiku Gift Center via the toll-free number below.

Miyachiku Gift Center

TEL: 0120-3819-86 [Hours: 9:00–17:00, excluding Sundays and public holidays]

Register for free membership to receive campaign updates, including 'Meat Day' promotions, first.

Membership grants access to special member-only pricing on select products.

Additionally, by signing up for email newsletter subscriptions, you’ll be among the first to receive exclusive offers such as 'campaigns' and 'members-only clearance sales.'

Register here: https://www.miyachiku.com/entry

Miyachiku Co., Ltd. [Company Overview]

● Headquarters: 4251-3 Takasaki-cho, Miyakonojo City, Miyazaki Prefecture

● Phone: 0986-62-2901

● Company Website: https://miyachiku.jp/

● Online Shop: https://www.miyachiku.com/

● Furusato Nozei Special Site: https://miyachiku-furusato.jp/

● Restaurants: https://rest.miyachiku.jp/

➤ Miyazaki Prefecture: [Oyodo Riverbank Miyachiku], [Hitoha Miyachiku], [Tachibana-dori Miyachiku APAS], [Tonkatsu & Shabu-Shabu Miyachiku]

➤ Fukuoka Prefecture: [Hakata Miyachiku]

➤ Okinawa Prefecture: [Naha Miyachiku]

● Official Instagram (@miyachiku.official): https://www.instagram.com/miyachiku.official/

● Official X (@miyachiku2929): https://twitter.com/miyachiku2929