[SPORTEC 2026 Exhibition] Pilates machine brand 'MIYABI' to launch an experiential booth.

MIYABI will exhibit at SPORTEC 2026, one of Japan's largest sports and health industry exhibitions, held at Tokyo Big Sight from July 8 (Wed) to July 10 (Fri), 2026. Following our 2025 exhibition, which introduced the brand to many visitors, MIYABI is moving to the next stage in 2026. This year's theme is 'Experiencing the Reason for Quality.' Rather than just displaying machines, we will create a space where visitors can see, touch, and feel 'why this quality is achieved' and 'why this physical experience is created.' As an experiential booth that reveals the brand's background, visitors can experience MIYABI's philosophy through raw material displays, manufacturing process videos, and updated brand visuals. Planned exhibits include our flagship models and an upgraded version of our foldable reformer. We look forward to seeing you there.