30-Year-Old Regional Select Shop Achieves 7x Growth via TikTok Shop
MIX Co., Ltd., a long-standing select shop in Osaka, increased its monthly revenue from 3 million to 20 million yen using TikTok Shop. The company leverages the communication skills of seven housewife staff members to create a highly engaging live commerce experience.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 18:33
- 🔍 Collected: April 15, 2026 at 10:01
- 🤖 AI Analyzed: April 15, 2026 at 16:52 (6h 50m after Collected)
MIX Co., Ltd., a select shop with over 30 years of history in Kishiwada, Osaka, has achieved a breakthrough in the digital market through TikTok Shop live commerce. Faced with the challenge of bringing in-person customer service to the digital age, they transitioned from other platforms to TikTok Shop, resulting in a monthly revenue growth from 3 million yen to 20 million yen. Their 'Mix Channel' focuses on entertainment and real-time interaction, attracting an average of 300 viewers per stream, with peaks over 1,000. The operation is powered by seven housewives aged 30-40 who balance work and family. The company aims for 300 million yen in annual revenue next fiscal year and is actively seeking new suppliers and streamers.
FAQ
Who manages the live streams?
A team of seven housewives in their 30s and 40s leads the streaming, balancing work with family responsibilities.