Family Album 'Mitene' Wins the 7th Japan Child-Rearing Support Award 2026

MIXI, Inc. (Shibuya-ku, Tokyo; Representative Director, Senior Executive Officer, CEO: Hiroki Kimura) announced that its child photo and video sharing app 'Family Album Mitene' (hereinafter 'Mitene') has received the 7th Japan Child-Rearing Support Award 2026, hosted by the Japan Child-Rearing Support Association.

Official website for the 7th Japan Child-Rearing Support Award 2026: https://www.jcfs-ac.jp/grandprize/prize.html

The Japan Child-Rearing Support Award is an accolade that evaluates products and services based on actual value experienced by parenting mothers and fathers, as well as their grandparents. Items are assessed on criteria such as 'safety and security,' 'convenience and reduced burden,' 'child development,' 'parent-child communication,' and 'comfort' to determine their usefulness for parenting households.

'Mitene' is an app that allows parents to easily share photos and videos of their children exclusively with invited family members such as grandparents and relatives. With free and unlimited uploads of photos and videos, along with features like monthly automatic organization, comments, view history, and one-second videos, even geographically separated family members can joyfully communicate and regularly witness a child’s growth.

Motivated by this award, 'Mitene' will continue striving to make parenting more enjoyable and eliminate 'lonely parenting' by providing a space where all family members can share in a child’s growth and memories.

Award Ceremony Photo

Judge's Comments

The app received high praise for its secure sharing—only with invited family members—and the peace of mind offered by free, unlimited photo and video uploads.

The ability for family members to exchange comments creates a sense of simultaneity, allowing everyone to share in a child’s growth even when apart. The warm, diary-like experience of easily revisiting past moments is exceptional. The app is expanding globally and truly represents a new style of family communication.

About the Japan Child-Rearing Support Award <https://www.jcfs-ac.jp/grandprize/>

The Japan Child-Rearing Support Award aims to promote the creation of beneficial products and services for parenting through its award program. It highly values real-world usefulness for parenting mothers, fathers, and their grandparents. Across eight categories—'clothing,' 'food,' 'housing,' 'daily goods,' 'merchandise,' 'services/applications,' 'electronics/automobiles,' and 'municipalities/projects'—the award evaluates entries based on any of the following five criteria where notable features, considerations, or innovations are evident: ① safety and security, ② convenience and reduced burden, ③ child development, ④ parent-child communication, and ⑤ comfort (toward realizing enjoyable parenting life).

About 'Family Album Mitene' <https://mitene.us/>

'Family Album Mitene' is an app that enables parents to share photos and videos of their children exclusively with invited family members such as grandparents and relatives. With free and unlimited uploads, families can casually share daily moments with their children. Exchanging comments on children’s smiles and milestones fosters warm, affectionate communication among family members. The app has been widely adopted by families, and as of January 2026, its cumulative global user count has surpassed 29 million※.

※ Total of iOS and Android app registrants and browser version users

App Name: 'Family Album Mitene'

Price: Free

Supported OS: 【iOS】 iOS 17.0 or later 【Android】 Android 9.0 or later

Download Method: Search 'Mitene' in your app store

【iOS】 https://apps.apple.com/jp/app/id935672069

【Android】 https://play.google.com/store/apps/details?id=us.mitene

Official Website: 【Japanese】 https://mitene.us 【American English】 https://family-album.com 【British English】 https://family-album.com/en-gb 【French】 https://family-album.com/fr 【German】 https://family-album.com/de 【Spanish】 https://family-album.com/es 【Korean】 https://family-album.com/ko 【Chinese (Traditional)】 https://family-album.com/zh-tw

About MIXI, Inc. <https://mixi.co.jp/>

MIXI is driven by its purpose: 'Expanding rich communication and enveloping the world in joyful surprises.' The company offers communication services such as 'mixi,' 'Monster Strike,' 'Family Album Mitene,' and 'TIPSTAR'—platforms designed for shared enjoyment among friends and family. Guided by our core principle of 'User Surprise First,' we continuously create spaces and opportunities for deep, meaningful connections—'hearts connecting'—beyond mere connectivity, contributing to a society where emotionally rich hearts communicate.

※ 'MIXI' and 'Family Album Mitene,' along with related trademarks and logos, are trademarks or registered trademarks of MIXI, Inc. Android and Google Play are trademarks of Google LLC.