MIXI to Exhibit at Japan Expo Paris 2026, One of Europe's Largest Japanese Culture Events

MIXI, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Koki Kimura) is pleased to announce its participation in Japan Expo Paris 2026, one of Europe's largest Japanese culture events, to be held in Paris, France, from July 9 (Thursday) to 12 (Sunday), 2026.

At this event, MIXI will showcase its global version of 'Monster Strike,' titled 'STRIKE WORLD,' as well as its popular family photo and video sharing app 'FamilyAlbum' and works from 'MIXI ANIME,' which depicts sports and Japanese culture from unique perspectives. Amid rising global interest in Japanese IP and culture, MIXI aims to promote communication experiences through games, apps, and anime that allow people to connect and enjoy together.

■ Background of Participation

In recent years, content originating from Japan, such as anime and games, has been enjoyed by fans across national and regional borders, thanks to the spread of social media and streaming services. The overseas revenue of Japan's content industry reached approximately 5.8 trillion yen in 2023, and the government has set a target of 20 trillion yen by 2033, creating a significant opportunity to share the charm of Japanese content globally.

Furthermore, the ways in which people enjoy content have evolved; it is no longer just about personal viewing but also about fans discussing their interests and sharing their passion. For the development of Japanese IP, MIXI believes it is vital to channel the enthusiasm of overseas fans into interaction and further experiences.

Since its founding, MIXI has focused on creating 'rich communication'—a sense of human connection—through services like the SNS 'mixi,' 'Monster Strike,' and 'FamilyAlbum,' which are designed for friends and families to enjoy together. We go beyond simple service provision by offering experiences that connect people and encourage collective enjoyment, creating spaces filled with excitement and warmth. Our current mid-term vision defines this period as our 'Third Founding,' aimed at achieving new business growth by delivering these experiences to people worldwide.

For this Japan Expo, we will primarily exhibit 'STRIKE WORLD,' the global version of 'Monster Strike,' which has surpassed 65 million global users and collaborated with various IPs. Monster Strike has long provided 'co-play' experiences among friends through multiplayer gaming, primarily in Japan. Through collaborations, we have created spaces where fans can immerse themselves in the world of their favorite works. We aim to extend this experiential value globally.

We will also introduce 'FamilyAlbum' and projects from 'MIXI ANIME' at our booth, sharing the diverse initiatives MIXI offers beyond gaming, such as sharing family memories and promoting anime centered on sports and Japanese culture.

Through this exhibition, we intend to expand the possibilities of communication experiences where people around the world can connect and enjoy together through Japanese IP and culture.

■ Exhibition Overview

Our booth will feature a gaming zone where visitors can try out 'STRIKE WORLD' and a giant photo wall for taking pictures with past collaboration IPs. We will also introduce 'FamilyAlbum'—a photo and video sharing app for families with over 30 million global users—and 'MIXI ANIME' titles such as 'Rinkai!' and 'Oshirobots.'

● Monster Strike (Global version name: STRIKE WORLD)
A turn-based smartphone game where players flick monsters to defeat enemies. It features multiplayer co-op for up to 4 players. Since its launch in October 2013, it has gained widespread popularity, surpassing 65 million global users as of December 2025. In April 2026, the global version 'STRIKE WORLD' began full-scale operation in India.

● FamilyAlbum (Global version name: FamilyAlbum)
A free, unlimited photo and video sharing app for families to share, save, and organize memories. Since its launch in April 2015, it has expanded to 175 countries in 7 languages, with over 30 million global users.