minimo and Nailie Beauty Launch Joint Project to Expand Individual Stylist Booking Experience and Promote New Customer Acquisition Options

minimo, a salon staff direct booking app provided by MIXI Co., Ltd. (Shibuya-ku, Tokyo; Representative Director, President, Senior Executive Officer, CEO: Hiroki Kimura), has launched a joint project with Nailie Beauty, a beauty booking app operated by Nailie Co., Ltd. (Shibuya-ku, Tokyo; Representative Director, CEO: Kengo Asakura), to strengthen support for customer acquisition at the individual practitioner level.

In this project, both services will leverage their knowledge of individual-level listing and customer acquisition cultivated to date, aiming to expand the booking experience where hairstylists and nail artists are chosen individually.

Background and Purpose: Toward Expanding Individual Booking Experience

Currently in the beauty industry, customer acquisition at the salon level using booking platforms is mainstream. However, in recent years, against the backdrop of the spread of SNS and diversification of work styles, there is a growing trend of users booking and visiting based on empathy with the individual practitioner's skills and worldview.

Also, even within the same salon, each practitioner's specialties in design, technique, service style, and finish atmosphere differ. Therefore, for users, being able to choose a practitioner that matches their preferences, concerns, and ideal image leads to satisfaction with the results and post-visit satisfaction.

Against the backdrop of this increasing demand, the criteria for booking decisions are expanding from "which salon to go to" to "who to get treatment from."

Responding to these changes, minimo and Nailie Beauty will proceed with collaboration to expand the booking experience where hairstylists and nail artists are chosen individually, while balancing salon-level customer acquisition.

Going forward, they will gradually develop joint campaigns and measure collaboration, promoting the creation of an environment where individual hairstylists and nail artists can leverage their strengths for customer acquisition.

Future Initiatives

Starting from this project, specific measures such as joint planning and promotions will be rolled out sequentially. Details and timing will be announced once decided.

- Joint planning and promotions: Considering coupon measures and campaigns usable across both services. - Market expansion promotion: Through continuous collaboration, support diverse working styles for hairstylists and nail artists, and aim to permeate individual-level customer acquisition styles.

About the salon staff direct booking app "minimo"

Launched in January 2014, this app allows beauty salon staff such as hairstylists, nail artists, eye designers, and estheticians to communicate directly with customers and make appointments. Salon staff post their styling photos, salon information, treatment fees, etc., and customers can search for and book salon staff that match their preferences. As of May 2026, cumulative downloads exceeded 8 million.

minimo aims to continue enriching communication between salon staff and customers, becoming a beauty service loved by many.

Official website: https://minimodel.jp/ Official X: https://x.com/minimojp

App Overview

App name: minimo Price: Free Compatible devices: iOS 16.1 or later, Android 10.0 or later How to use: Search for "minimo" in app stores Download URL: https://minimo.onelink.me/qmi4/qq9eapva

About Nailie Beauty

Nailie Beauty is a beauty booking app where users can choose from over 4.5 million designs posted by "beautyists" (hairstylists, nail artists, eyelash artists, etc.) and directly book with the practitioner. - Cumulative app downloads: over 3.5 million - Registered beautyists: over 40,000 - Browse designs like on SNS and book immediately when you like one - DM function for advance consultation - Payment completed within the app (deferred payment atone also available) - Cancellation fee guarantee system for peace of mind even with same-day cancellations - Seamless completion from booking to treatment to payment with just a smartphone, providing a safe and personalized beauty experience even in busy daily life.

MIXI Co., Ltd. (https://mixi.co.jp/)

Under its purpose of "Expanding rich communication and wrapping the world in happy surprises," MIXI provides communication services for friends and families to enjoy together, such as "mixi," "Monster Strike," "Family Album Mitene," and "TIPSTAR." With a spirit of "User Surprise First," the company continues to create places and opportunities where people connect not just superficially but deeply and richly, contributing to a society where hearts communicate emotionally.

*The names MIXI and minimo, and related trademarks and logos, are trademarks or registered trademarks of MIXI Co., Ltd.