Minimo Refines Brand Logo for the Next Decade: A Commitment to Supporting Users' 'Ideal Self'

Key facts

  • Minimo Refines Brand Logo for the Next Decade: A Commitment to Supporting Users' 'Ideal Self'
  • MIXI Corporation has announced a brand logo refresh for its salon staff booking app, 'minimo,' marking its 10th anniversary. With a new mission, 'Connecting Aspirations, Spreading Shared Joy,' the company aims to strengthen its commitment to users. The new logo will roll out on June 1, 2026, accompanied by a commemorative campaign.
  • Source: PR Times
  • Date: June 1, 2026

Direct answer

MIXI Corporation has announced a brand logo refresh for its salon staff booking app, 'minimo,' marking its 10th anniversary. With a new mission, 'Connecting Aspirations, Spreading Shared Joy,' the company aims to strengthen its commitment to users. The new logo will roll out on June 1, 2026, accompanied by a commemorative campaign.

Citation
Minimo Refines Brand Logo for the Next Decade: A Commitment to Supporting Users' 'Ideal Self' (June 1, 2026), PR Times
Source
PR Times
Date
June 1, 2026
MIXI Corporation has announced a brand logo refresh for its salon staff booking app, 'minimo,' marking its 10th anniversary. With a new mission, 'Connecting Aspirations, Spreading Shared Joy,' the company aims to strengthen its commitment to users. The new logo will roll out on June 1, 2026, accompanied by a commemorative campaign.
businessNQ 54/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 1, 2026 at 12:00
  • 🔍 Collected: June 1, 2026 at 12:25 (25 min after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 18:25 (6h 0m after Collected)
MIXI Corporation (Shibuya-ku, Tokyo; President and CEO: Koki Kimura) announces a brand logo change for its salon staff direct booking app, 'minimo.' This refinement is part of a brand redefinition as 'minimo' looks toward the next decade. While preserving the familiarity cultivated over the years, the logo has been updated to consistently convey the brand's dedication to supporting each user's 'ideal self.' Since its launch in 2014, the platform has grown to over 8 million cumulative downloads. The new mission is 'Connecting Aspirations, Spreading Shared Joy.' The new logo incorporates a unique identity motif called 'Minimo Kurun' to represent this vision. The rollout begins on June 1, 2026, across apps and websites, alongside a campaign offering 10,000 yen to 100 winners.

FAQ

What is Minimo?

A Japanese booking app that allows users to book salon staff directly.

What are the key facts in this article?

MIXI Corporation has announced a brand logo refresh for its salon staff booking app, 'minimo,' marking its 10th anniversary. With a new mission, 'Connecting Aspirations, Spreading Shared Joy,' the company aims to strengthen its commitment to users. The new logo will roll out on June 1, 2026, accompanied by a commemorative campaign.

What is the direct answer?

MIXI Corporation has announced a brand logo refresh for its salon staff booking app, 'minimo,' marking its 10th anniversary. With a new mission, 'Connecting Aspirations, Spreading Shared Joy,' the company aims to strengthen its commitment to users. The new logo will roll out on June 1, 2026, accompanied by a commemorative campaign.

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