"Family Album Mitene" Exceeds 30 Million Global Users!
MIXI's "Family Album Mitene" surpassed 30 million cumulative global users on May 7, 2026. Since its launch in 2015, it has been used by over half of mothers and fathers in Japan, with new overseas registrations growing faster than domestic ones, evolving into a global childcare support platform.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 00:00
- 🔍 Collected: May 7, 2026 at 15:32
- 🤖 AI Analyzed: May 7, 2026 at 18:29 (2h 57m after Collected)
MIXI Co., Ltd. (Shibuya-ku, Tokyo; Representative Director, Senior Executive Officer, CEO: Hiroki Kimura) announces that "Family Album Mitene" (hereinafter "Mitene"), a photo and video sharing app for children, has been used by many families since its service launch in April 2015, and on May 7, 2026 (Thursday), the cumulative number of global users exceeded 30 million (*1).
*1 Total number of registered users for iOS and Android™ apps, and browser version.
■ Over Half of Mothers and Fathers in Japan Use It, Overseas New Registrations Growing Faster Than Domestic
"Mitene" is a photo and video sharing app that allows mothers and fathers to easily share photos and videos of their children only with invited family members such as grandparents and relatives. Since its release in 2015, it has been cherished as an app used when children are born, with over 65% of mothers and fathers in Japan (*2) using it. Celebrating its 11th anniversary since release, it has become a continuously growing service.
Furthermore, "Mitene" is available in 7 languages (*3) and 175 countries and regions, with the number of new overseas families continuing to grow faster than domestic ones. In addition to a stable increase in new domestic users, the demand for "Mitene" is also expanding overseas, and the growth rate is accelerating year by year.
To realize "making parenting more enjoyable" and "eliminating 'lonely parenting'," "Mitene" will continue to provide a place where all families can communicate happily.
*2 Calculated from children's birth dates entered at "Mitene" registration and "Vital Statistics" announced by the Ministry of Health, Labour and Welfare. 65% as of December 2024.
*3 Japanese, English (American English, British English), Chinese (Traditional), Korean, French, German, Spanish.
■ Comment from Kenji Kasahara, Director Founder, Senior Executive Officer / Head of "Mitene" Business
Thanks to everyone, "Mitene" has grown into a service used by 30 million people.
I would like to express my sincere gratitude once again to all the users who use our service daily.
"Mitene," born in 2015, celebrated its milestone 10th anniversary last year and held its first large-scale real event, the "Mitene 10th Anniversary Thanksgiving Festival." Interacting directly with the smiles of families at the venue, the entire operations team reaffirmed that what we have provided is the "bond of family" itself.
Currently, "Mitene" has expanded to 7 languages and 175 countries and regions, with the proportion of overseas users exceeding 40% of the total, and North American users accounting for 20%, further accelerating global growth. We strongly feel that the desire to celebrate children's growth and share it with family is universal, regardless of language, culture, or parenting environment.
Reaching the significant milestone of 30 million users, "Mitene" will go beyond the framework of a mere "photo and video sharing app" on smartphones. In addition to expanding related services such as "Mitene Premium" and "Photo Prints," we are continuously evolving into a platform that multi-dimensionally supports family communication, including the development of monitoring GPS devices and online medical consultations.
Even as the service expands and changes form, our fundamental desire remains unchanged: "We want to be a place where children and families can look back at albums and receive deep love from all participants." We will continue to take on new challenges that exceed expectations as "infrastructure for families' hearts worldwide."
■ About "Family Album Mitene" < https://mitene.us/ >
It is an app that allows mothers and fathers to share photos and videos of their children only with invited family members such as grandparents and relatives. Photos and videos can be uploaded for free and without limit, making it easy to share daily life with children, and by commenting on children's smiles and growth, loving communication is fostered among family members. It has been used by many families, and in May 2026, the cumulative number of global users exceeded 30 million*. We are also promoting global expansion, and it is currently available in 7 languages and 175 countries and regions. In recent years, not only has the app expanded, but we also offer multiple services utilizing photos within "Mitene," such as 11 free photo prints every month, New Year's cards, and photo books, and have started providing services like "Mitene Mimamori GPS," expanding our business domain to services that meet the needs of families centered around children, not just photos.
*Total number of registered users for iOS and Android apps, and browser version.
■ App Overview
App Name: "Family Album Mitene"
Price: Free
Supported OS: [iOS] iOS 17.0 or higher
[Android] (Implied)
*1 Total number of registered users for iOS and Android™ apps, and browser version.
■ Over Half of Mothers and Fathers in Japan Use It, Overseas New Registrations Growing Faster Than Domestic
"Mitene" is a photo and video sharing app that allows mothers and fathers to easily share photos and videos of their children only with invited family members such as grandparents and relatives. Since its release in 2015, it has been cherished as an app used when children are born, with over 65% of mothers and fathers in Japan (*2) using it. Celebrating its 11th anniversary since release, it has become a continuously growing service.
Furthermore, "Mitene" is available in 7 languages (*3) and 175 countries and regions, with the number of new overseas families continuing to grow faster than domestic ones. In addition to a stable increase in new domestic users, the demand for "Mitene" is also expanding overseas, and the growth rate is accelerating year by year.
To realize "making parenting more enjoyable" and "eliminating 'lonely parenting'," "Mitene" will continue to provide a place where all families can communicate happily.
*2 Calculated from children's birth dates entered at "Mitene" registration and "Vital Statistics" announced by the Ministry of Health, Labour and Welfare. 65% as of December 2024.
*3 Japanese, English (American English, British English), Chinese (Traditional), Korean, French, German, Spanish.
■ Comment from Kenji Kasahara, Director Founder, Senior Executive Officer / Head of "Mitene" Business
Thanks to everyone, "Mitene" has grown into a service used by 30 million people.
I would like to express my sincere gratitude once again to all the users who use our service daily.
"Mitene," born in 2015, celebrated its milestone 10th anniversary last year and held its first large-scale real event, the "Mitene 10th Anniversary Thanksgiving Festival." Interacting directly with the smiles of families at the venue, the entire operations team reaffirmed that what we have provided is the "bond of family" itself.
Currently, "Mitene" has expanded to 7 languages and 175 countries and regions, with the proportion of overseas users exceeding 40% of the total, and North American users accounting for 20%, further accelerating global growth. We strongly feel that the desire to celebrate children's growth and share it with family is universal, regardless of language, culture, or parenting environment.
Reaching the significant milestone of 30 million users, "Mitene" will go beyond the framework of a mere "photo and video sharing app" on smartphones. In addition to expanding related services such as "Mitene Premium" and "Photo Prints," we are continuously evolving into a platform that multi-dimensionally supports family communication, including the development of monitoring GPS devices and online medical consultations.
Even as the service expands and changes form, our fundamental desire remains unchanged: "We want to be a place where children and families can look back at albums and receive deep love from all participants." We will continue to take on new challenges that exceed expectations as "infrastructure for families' hearts worldwide."
■ About "Family Album Mitene" < https://mitene.us/ >
It is an app that allows mothers and fathers to share photos and videos of their children only with invited family members such as grandparents and relatives. Photos and videos can be uploaded for free and without limit, making it easy to share daily life with children, and by commenting on children's smiles and growth, loving communication is fostered among family members. It has been used by many families, and in May 2026, the cumulative number of global users exceeded 30 million*. We are also promoting global expansion, and it is currently available in 7 languages and 175 countries and regions. In recent years, not only has the app expanded, but we also offer multiple services utilizing photos within "Mitene," such as 11 free photo prints every month, New Year's cards, and photo books, and have started providing services like "Mitene Mimamori GPS," expanding our business domain to services that meet the needs of families centered around children, not just photos.
*Total number of registered users for iOS and Android apps, and browser version.
■ App Overview
App Name: "Family Album Mitene"
Price: Free
Supported OS: [iOS] iOS 17.0 or higher
[Android] (Implied)