Launch of Inclusive Business Activities Centered on Blind e-Sports ~Full-Scale Initiatives Begin on April 1, 2026~
Mitsuuroko Creative Solutions Co., Ltd., a consolidated subsidiary of Mitsuuroko Group Holdings, has launched inclusive business activities focusing on "blind e-sports" starting April 1, 2026. This initiative aims to create a society where diverse individuals can fully utilize their abilities, engaging in tournaments, workshops, content creation, research, and awareness activities.
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- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
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Mitsuuroko Creative Solutions Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; Representative Director: Kazuhiro Kojima; hereinafter, "Mitsuuroko Creative Solutions"), a consolidated subsidiary of our group, has commenced initiatives centered on "blind e-sports" (e-sports where visually impaired individuals can demonstrate high competitiveness by utilizing senses such as sound) starting April 1, 2026, with the aim of realizing a society where diverse talents can fully exercise their abilities.
As a member of the Mitsuuroko Group, which upholds the management philosophy of "Providers of rich living," we wish to present concrete "enjoyment" and "connection with society" – demonstrating that things are actually "possible" and "challengeable" – for possibilities that have been excluded or given up on due to disability, under the premise that they "cannot be done the same way as others."
Mitsuuroko Creative Solutions has, through its efforts in business transformation and the creation of new businesses utilizing digital technology, come to believe that "transforming individual characteristics into value" is indispensable for the sustainable growth of a company.
As an extension of these efforts, we have focused on the potential of blind e-sports, which utilize senses such as sound and touch. We will be working on these activities together with our visually impaired employees, including a fully blind employee belonging to the company, and other employees with diverse characteristics.
Blind e-sports is a field where visually impaired individuals can demonstrate high competitiveness and creativity, thanks to interfaces and rule designs that do not depend on visual information.
The company positions this field as:
● A business area where the expertise and experience of the individuals involved can be utilized.
● A means of communication to create connections with society.
● A business activity that leads to the creation of new value.
We will promote multifaceted initiatives as listed below, including competition, research, and information dissemination:
① Visually impaired employees will participate in e-sports tournaments and share their potential with society through their endeavors.
* Scheduled to participate in Japan's largest e-sports tournament (without distinction based on disability) in May 2026.
② Providing enjoyment to visually impaired individuals through "blind e-sports" workshops.
③ Creating educational content for the above ②, supervised by fully blind employees.
④ Researching methods of communication that effectively reach visually impaired individuals through content creation.
⑤ Activities to promote understanding in society, regardless of the presence of disability, where individual characteristics are valued, through e-sports match events and lecture appearances for the general public.
* Scheduled for a lecture appearance and player participation at a university in May.
This initiative is a co-creation project aimed at building new work and culture together with diverse talents, going beyond the conventional "employment framework." Mitsuuroko Creative Solutions will continue to challenge connecting people and society through technology and ingenuity in a society that is premised on individual differences.
MITSUUROKO Group Holdings Co., Ltd.
Corporate Affairs
Telephone 03-3275-6300
As a member of the Mitsuuroko Group, which upholds the management philosophy of "Providers of rich living," we wish to present concrete "enjoyment" and "connection with society" – demonstrating that things are actually "possible" and "challengeable" – for possibilities that have been excluded or given up on due to disability, under the premise that they "cannot be done the same way as others."
Mitsuuroko Creative Solutions has, through its efforts in business transformation and the creation of new businesses utilizing digital technology, come to believe that "transforming individual characteristics into value" is indispensable for the sustainable growth of a company.
As an extension of these efforts, we have focused on the potential of blind e-sports, which utilize senses such as sound and touch. We will be working on these activities together with our visually impaired employees, including a fully blind employee belonging to the company, and other employees with diverse characteristics.
Blind e-sports is a field where visually impaired individuals can demonstrate high competitiveness and creativity, thanks to interfaces and rule designs that do not depend on visual information.
The company positions this field as:
● A business area where the expertise and experience of the individuals involved can be utilized.
● A means of communication to create connections with society.
● A business activity that leads to the creation of new value.
We will promote multifaceted initiatives as listed below, including competition, research, and information dissemination:
① Visually impaired employees will participate in e-sports tournaments and share their potential with society through their endeavors.
* Scheduled to participate in Japan's largest e-sports tournament (without distinction based on disability) in May 2026.
② Providing enjoyment to visually impaired individuals through "blind e-sports" workshops.
③ Creating educational content for the above ②, supervised by fully blind employees.
④ Researching methods of communication that effectively reach visually impaired individuals through content creation.
⑤ Activities to promote understanding in society, regardless of the presence of disability, where individual characteristics are valued, through e-sports match events and lecture appearances for the general public.
* Scheduled for a lecture appearance and player participation at a university in May.
This initiative is a co-creation project aimed at building new work and culture together with diverse talents, going beyond the conventional "employment framework." Mitsuuroko Creative Solutions will continue to challenge connecting people and society through technology and ingenuity in a society that is premised on individual differences.
MITSUUROKO Group Holdings Co., Ltd.
Corporate Affairs
Telephone 03-3275-6300