New Color Release: "Lidora Compact Electric Screwdriver" with Over 40,000 Units Sold and Rakuten 8-Crowns Now Features a Long-Awaited New Color, "Greige"! Designed to Eliminate "Heavy and Difficult," Making It User-Friendly for Beginners and Women.
Mitsukin Shoji Co., Ltd. has launched a new 'greige' color for its 'Lidora Compact Electric Screwdriver', which has sold over 40,000 units and achieved 8 Rakuten crowns. This new color caters to DIY beginners and women with its lightweight and easy-to-use design.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 7, 2026 at 11:51 (1h 20m after Collected)
Overturning the image of power tools, supporting the creation of ideal rooms
“I want to assemble furniture myself, but I'm afraid to use a large electric screwdriver.” “Manual screwdrivers take too long and hurt my hands.”
The rechargeable electric screwdriver “Lidora Compact Electric Screwdriver / LID-C01” has achieved 8 crowns on Rakuten Ichiba and gained significant support by addressing the anxieties of women and beginners unfamiliar with DIY.
In response to many requests for not only functionality but also wanting “tools that blend into my personal interior style,” we are now launching the long-awaited new color, “Greige.”
Click here for the new color “Greige”
[Long-awaited new color] Introducing “Greige,” a sophisticated and lovely color that blends into everyday life!
The new color “Greige” incorporates a nuanced color, which is a trend in interior design.
Greige, which exudes elegant calm and warmth, fits seamlessly into a single person's room or a space filled with carefully selected furniture.
We have eliminated the ruggedness typical of tools, achieving a design that is “cute even when left out.”
Sales start today.
3 reasons why Lidora is chosen by DIY beginners and women
1. Surprisingly light. Ultra-lightweight design of approximately 280g, about the weight of one apple.
Breaking the image that “power tools are heavy and tiring for the arms,” this ultra-lightweight body weighs only 280g.
As light as about one apple, even those who are not confident in their arm strength can enjoy working for long periods without getting tired. Lidora is proud of this point, as it has been introduced by the media as “a size that fits a woman's hand.”
2. Peace of mind knowing “everything is included” the moment it arrives. 47-piece full set.
You won't be troubled by “bits not fitting” once you start assembling. It comes standard with bits for Phillips and flathead screws, as well as special “Pozidriv (PZ)” bits common in Scandinavian furniture.
There's no need to buy additional tools; this one set completes furniture assembly.
3. One button. Intuitive operation to “tighten and loosen.”
Operation is utterly simple. You can intuitively tighten and loosen screws by simply switching the button left or right. Also, by pressing the variable lock button, it quickly transforms into a convenient “straight type” for working in high places. Even first-time users can proceed with work as smoothly as a professional.
Full lineup of 8 colors to brighten up your new life
With the addition of the new Greige color, there are now 8 colors in total.
You can choose your favorite one to match your room's image or preference.
Color lineup: Greige (new color), Light Gray, Moss Green, Sand Beige, Noir Black, Sage Gray, Dark Gray, Smoke Blue.
Click here to purchase the new color “Greige”
About the product
Compact Electric Screwdriver 47-piece set /
LID-C01
All 8 colors
Set contents
・Main unit
・USB charging cable
・Bits x 45
Purchase here
｜Company Profile｜
Name: Mitsukin Shoji Co., Ltd.
Established: April 2011
Representative: Shinichi Tanaka
Head office location: 3-1-35 Sekida-machi, Oita City, Oita Prefecture
https://mitsukin.info/
“I want to assemble furniture myself, but I'm afraid to use a large electric screwdriver.” “Manual screwdrivers take too long and hurt my hands.”
The rechargeable electric screwdriver “Lidora Compact Electric Screwdriver / LID-C01” has achieved 8 crowns on Rakuten Ichiba and gained significant support by addressing the anxieties of women and beginners unfamiliar with DIY.
In response to many requests for not only functionality but also wanting “tools that blend into my personal interior style,” we are now launching the long-awaited new color, “Greige.”
Click here for the new color “Greige”
[Long-awaited new color] Introducing “Greige,” a sophisticated and lovely color that blends into everyday life!
The new color “Greige” incorporates a nuanced color, which is a trend in interior design.
Greige, which exudes elegant calm and warmth, fits seamlessly into a single person's room or a space filled with carefully selected furniture.
We have eliminated the ruggedness typical of tools, achieving a design that is “cute even when left out.”
Sales start today.
3 reasons why Lidora is chosen by DIY beginners and women
1. Surprisingly light. Ultra-lightweight design of approximately 280g, about the weight of one apple.
Breaking the image that “power tools are heavy and tiring for the arms,” this ultra-lightweight body weighs only 280g.
As light as about one apple, even those who are not confident in their arm strength can enjoy working for long periods without getting tired. Lidora is proud of this point, as it has been introduced by the media as “a size that fits a woman's hand.”
2. Peace of mind knowing “everything is included” the moment it arrives. 47-piece full set.
You won't be troubled by “bits not fitting” once you start assembling. It comes standard with bits for Phillips and flathead screws, as well as special “Pozidriv (PZ)” bits common in Scandinavian furniture.
There's no need to buy additional tools; this one set completes furniture assembly.
3. One button. Intuitive operation to “tighten and loosen.”
Operation is utterly simple. You can intuitively tighten and loosen screws by simply switching the button left or right. Also, by pressing the variable lock button, it quickly transforms into a convenient “straight type” for working in high places. Even first-time users can proceed with work as smoothly as a professional.
Full lineup of 8 colors to brighten up your new life
With the addition of the new Greige color, there are now 8 colors in total.
You can choose your favorite one to match your room's image or preference.
Color lineup: Greige (new color), Light Gray, Moss Green, Sand Beige, Noir Black, Sage Gray, Dark Gray, Smoke Blue.
Click here to purchase the new color “Greige”
About the product
Compact Electric Screwdriver 47-piece set /
LID-C01
All 8 colors
Set contents
・Main unit
・USB charging cable
・Bits x 45
Purchase here
｜Company Profile｜
Name: Mitsukin Shoji Co., Ltd.
Established: April 2011
Representative: Shinichi Tanaka
Head office location: 3-1-35 Sekida-machi, Oita City, Oita Prefecture
https://mitsukin.info/