Key facts
- Participatory Charity Event "HAPPY SMILE for TANABATA" Held, Spreading Smiles with Handmade Wish Strips
- Mitsui Fudosan Hotel Management will host the participatory charity event "HAPPY SMILE for TANABATA" at 38 facilities nationwide, starting June 20, 2026. Guests can write wishes on strips made by individuals with disabilities and decorate bamboo branches. Donations collected during the event will be contributed to the Group Happy Smile Association, supporting people with disabilities.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Mitsui Fudosan Hotel Management will host the participatory charity event "HAPPY SMILE for TANABATA" at 38 facilities nationwide, starting June 20, 2026. Guests can write wishes on strips made by individuals with disabilities and decorate bamboo branches. Donations collected during the event will be contributed to the Group Happy Smile Association, supporting people with disabilities.
- Citation
- Participatory Charity Event "HAPPY SMILE for TANABATA" Held, Spreading Smiles with Handmade Wish Strips (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Mitsui Fudosan Hotel Management will host the participatory charity event "HAPPY SMILE for TANABATA" at 38 facilities nationwide, starting June 20, 2026. Guests can write wishes on strips made by individuals with disabilities and decorate bamboo branches. Donations collected during the event will be contributed to the Group Happy Smile Association, supporting people with disabilities.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 23:00
- 🔍 Collected: June 12, 2026 at 14:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (2h 30m after Collected)
Mitsui Fudosan Hotel Management (Headquarters: Chuo-ku, Tokyo) is collaborating with the General Incorporated Association Group Happy Smile to hold a participatory Tanabata charity event, "HAPPY SMILE for TANABATA," at 38 facilities nationwide, including "The Celestine Hotels," "Mitsui Garden Hotels," "sequence," and "MGH Mitsui Garden Hotel Taipei Zhongxiao," starting Saturday, June 20, 2026. Please experience the charm of Tanabata at our hotels this summer.
■ HAPPY SMILE for TANABATA Event Overview
This event offers a participatory Tanabata experience where guests can write their wishes on strips lovingly crafted by individuals with disabilities and decorate them on bamboo branches set up within the hotel premises.
Furthermore, during the event period, charity boxes will be placed at each domestic facility, and donations received will be contributed to the General Incorporated Association Group Happy Smile.
【Event Period】 Saturday, June 20, 2026 – Tuesday, July 7, 2026
【Participating Facilities】 Domestic: A total of 37 locations including "The Celestine Hotels," "Mitsui Garden Hotels," and "sequence."
Overseas: 1 location, "MGH Mitsui Garden Hotel Taipei Zhongxiao."
Hotel The Celestine Ginza
Hotel The Celestine Tokyo Shiba
Hotel The Celestine Kyoto Gion
31 facilities nationwide
1 facility in Taiwan
Scene of wish strip production
sequence MIYASHITA PARK
sequence SUIDOBASHI
sequence KYOTO GOJO
【Cooperation】
General Incorporated Association Group Happy Smile
Wish strip production: Workshop Bon Elf / Sumire Kobo
*For donations made in foreign currency, the recipient may differ.
*The three Mitsui Garden Hotels facilities in Sendai, Sapporo, and Sapporo West will hold the event from Saturday, July 4, to Saturday, August 8.
Placing wishes on the strips
■ Group Happy Smile Overview
The "Group Happy Smile" is a general incorporated association that aims to create an environment (space) where all people, regardless of disability, can smile. They plan and provide opportunities for many people to happily purchase products independently produced by individuals with disabilities, and offer advice and support for the production and sales activities of products that can be happily chosen in the general market. Additionally, they plan and provide "Happy Smile Art," a venue to introduce and sell artworks created by them to society.
Official Website of General Incorporated Association Group Happy Smile
https://grouphappysmile.wixsite.com/happysmile
■ Hotels Developed by Mitsui Fudosan Hotel Management
Mitsui Garden Hotels, with the brand tagline "Stay in the Garden," aims to provide a rich and fulfilling stay experience like a garden, and operates 34 facilities both domestically and internationally. While cherishing the regional characteristics of each location, they offer unique designs and "breakfasts that make you look forward to waking up," making them enjoyable not only for business use but also for leisure, retreats, refresh stays, and long-term stays. Furthermore, they operate "The Celestine Hotels," positioned as "destination hotels where the stay itself becomes the purpose," with 3 facilities, and "sequence," next-generation lifestyle hotels where guests can enjoy "free time and ways of spending it" in their own style, with 3 facilities. Mitsui Fudosan Hotel Management develops diverse brands under the philosophy and concept of "memorable hotels" and "hotels that satisfy the five senses of sensitive customers."
■ About Mitsui Fudosan Group's Sustainability
Based on the "& mark" philosophy of "continuously challenging to create new value through coexistence, co-prosperity, and co-creation," the Mitsui Fudosan Group views the creation of "social value" and "economic value" as two wheels of a cart. They believe that creating social value leads to the creation of economic value, and through that economic value, they aim to achieve the creation of even greater social value. Upon the formulation of the new Group Management Philosophy in April 2024, they identified six "GROUP MATERIALITY (priority issues)": "1. Contribution to Industrial Competitiveness," "2. Coexistence with the Environment," "3. Health and Vitality," "4. Safety and Security," "5. Diversity & Inclusion," and "6. Compliance and Governance." They will address these materialities through their core business and contribute to sustainability.
【Reference】
・ "Group Long-Term Management Policy" https://www.mitsuifudosan.co.jp/corporate/innovation2030/
・ "Group Materiality" https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality
FAQ
What kind of event is "HAPPY SMILE for TANABATA"?
It is a participatory Tanabata event where guests write wishes on strips made by individuals with disabilities, decorate them on bamboo branches, and make charitable donations.
Where will the event be held?
The event will be held at a total of 38 facilities: 37 locations in Japan (The Celestine Hotels, Mitsui Garden Hotels, sequence) and 1 overseas (MGH Mitsui Garden Hotel Taipei Zhongxiao).
How will the event proceeds be used?
The collected donations will be contributed to the General Incorporated Association Group Happy Smile to support the smiles of individuals with disabilities.
How can I participate in the event?
Participation is by writing your wish on a strip and decorating it on the bamboo branches set up at each facility. Donations can also be made via the charity boxes during the event period.
What are the dates for the event?
The event runs from Saturday, June 20, 2026, to Tuesday, July 7, 2026 (excluding some facilities).
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