ECO EDO Nihonbashi 2026: Experience Edo's Coolness with All Five Senses - Featuring Evolved Wind Chime Spots, "Nihonbashi Shaved Ice Festival," and New Exchange Content

The Nihonbashi Muromachi Area Management Association, in conjunction with the Preservation Society of the Famous Bridge "Nihonbashi," will hold the event "ECO EDO Nihonbashi 2026 ~Experience Edo's Coolness with All Five Senses~" from Friday, July 17, 2026, to Monday, August 31, 2026, in the Nihonbashi, Yaesu, and Kyobashi areas, allowing visitors to experience Nihonbashi's unique wisdom and charm for staying cool. This year marks the 18th iteration of the event and will feature a new program, "Cheers in Yukata! Summer Festival Exchange Meetup." The event proposes a Nihonbashi-style summer experience where participants can wear yukata, enjoy the coolness, explore the town, and connect with people.

ECO EDO Nihonbashi 2026 Official Website: https://ecoedo-nihonbashi.jp/

Highlights of ECO EDO Nihonbashi 2026

- Enjoy Nihonbashi's unique summer gourmet and cool sweets by "eating" at the ever-popular "Nihonbashi Shaved Ice Festival" and through "ecoedo Menus & Goods" offered by approximately 120 participating stores.

- Enjoy the coolness by "seeing," "hearing," and "experiencing" the "Wind Chime Spots Playing Summer Melodies," adorned with about 200 Edo wind chimes, and at water sprinkling events.

- "Explore" the town and "connect" with people in yukata during the summer through the "Nihonbashi Yukata Station" and the new program "Cheers in Yukata! Summer Festival Exchange Meetup."

ECO EDO Nihonbashi 2026 Host Events

[Gourmet & Goods] Highly Popular "Nihonbashi Shaved Ice Festival 2026" / Summer Limited "ecoedo Menu & Goods"

The "Nihonbashi Shaved Ice Festival 2026" will bring together shaved ice from long-established and popular shops. Special benefits will be available for yukata-clad visitors. Furthermore, the "ecoedo Menu & Goods" will feature a digital stamp rally, offering a city exploration experience to enjoy through eating and visiting.

[Spots] Enhanced "Wind Chime Spots" / Cool Off with Eco: "Water Sprinkling! Nihonbashi"

The iconic "Wind Chime Spots Playing Summer Melodies" of Nihonbashi will return this year! Approximately 200 Edo wind chimes will ring out their refreshing melodies, and a special event-limited wind chime ema (votive tablet) will also be available. Enjoy a unique Nihonbashi cooling experience along with "water sprinkling" held on Nakadori Street.

[Experiences] Yukata Dressing Experience "Nihonbashi Yukata Station" / New Program "Summer Festival Exchange Meetup 2026"

The "Nihonbashi Yukata Station" in the area offers yukata purchase, dressing, and rental services. The new program "Cheers in Yukata! Summer Festival Exchange Meetup 2026" allows participants to enjoy food and socializing while exploring the streets of Nihonbashi.

Nihonbashi Shaved Ice Festival 2026

Shaved ice from famous and popular shops will gather in Nihonbashi again this year! Four days to fully savor shaved ice.

Shaved ice to blow away the hot summer will gather in Nihonbashi from long-established and popular shops in Nihonbashi, as well as famous shops from across the country. This popular summer event allows visitors to compare a variety of flavors, from classic fruit-based options to unique creative shaved ice. This year, there are also special benefits for visitors wearing yukata. Please enjoy a refreshing summer moment unique to Nihonbashi.

Event Outline

Period: Friday, July 17 - Monday, July 20

*Nihonbashi Ice Cream Shops: Participating only on Saturday, July 18, Sunday, July 19, and Monday, July 20.

Hours: 12:00 PM - 6:00 PM (Ends when products run out)

Location: COREDO Muromachi Terrace Main Roof Plaza (Event will proceed in case of rain, but will be canceled in case of severe weather)

Benefits: Special benefits for visitors wearing yukata. Please check with the stores for details.

*Benefits may end once supplies are depleted.

ecoedo Menu & Goods

A large collection of limited-time menus and goods to enjoy Nihonbashi's "coolness," including refreshing menus and cooling items.

This year, with the theme of "refreshing menus," approximately 120 stores in the Nihonbashi area will offer limited-time menus and cooling goods to help you enjoy the hot summer coolly. In addition to cold sweets and drinks, and elaborately prepared food menus, you can also enjoy items that evoke a sense of coolness, cherished since the Edo period, offering a "coolness" unique to Nihonbashi.

Participate in the digital stamp rally and try for a chance to win luxurious prizes!

During the event period, you will receive points for using "ecoedo Menu & Goods" and "Nihonbashi Yukata Station." You can participate in a lottery based on the number of points earned for a chance to win wonderful prizes! Enjoy it as a fun way to test your luck.

Period: Friday, July 17 - Monday, August 31 Venue: Participating stores in the Nihonbashi area for "ecoedo Menu & Goods" and "Nihonbashi Yukata Station."

Prizes: Approximately 3,000 winners will be selected by lottery to receive prizes such as Mandarin Oriental Tokyo pair dining vouchers and Nihonbashi dining vouchers.

Event Outline

Period: Friday, July 17 - Monday, August 31 (Varies by store)

Location: Sales at each participating store

*Information on participating stores can be found on the official ECO EDO Nihonbashi 2026 website.

Wind Chime Spots Playing Summer Melodies

Pray for good fortune by writing on an original ema! A power spot where about 200 Edo wind chimes play "cool" melodies.

The popular wind chime spot "Wind Chime Spots Playing Summer Melodies" will be back this year! Approximately 200 Edo wind chimes will ring out their refreshing melodies next to Fukutoku Shrine, and for the first time this year, a participatory good luck charm spot where you can hang your wishes written on an ema will be available. The area will also be illuminated at night, colorfully decorating Nihonbashi's summer with coolness.

*Image is for illustrative purposes.

Write on an event-limited wind chime ema and pray for good fortune!

This year's wind chime spot features the original "Fukutoku Shrine Ema" for Fukutoku Shrine, which can be hung inside the wind chimes. Enjoy the sound of the wind chimes and try praying for good fortune.

Sales Hours: 10:00 AM - 5:00 PM (Same as shrine business hours) Offering: 1,000 yen *Set includes an acrylic strap with "Fukutoku Shrine" lettering, limited quantity.

Event Outline

Period: Friday, July 17 - Monday, August 31 (Illumination scheduled from 7:00 PM to 11:00 PM)

Location: Mori no Furin Ko-mi (Passageway next to Fukutoku Shrine), COREDO Muromachi Terrace Keyaki Plaza

Water Sprinkling! Nihonbashi

This year, we will hold a water sprinkling experience event, a traditional Japanese summer custom and a wisdom of living from the Edo period. The event will be conducted eco-consciously using water from emergency supplies with approaching expiration dates from nearby office buildings. Anyone, including those working in Nihonbashi and visitors, can freely participate in this "cool" experience.

Event Outline

Period: Friday, July 17, 12:00 PM - 6:00 PM, Saturday, July 25, 12:00 PM - 6:00 PM

*Both days will be canceled in case of rain or severe weather.

Location: Nakadori Street (between COREDO Muromachi 1 and 2) (Reception: Kadoti 1)

Cheers in Yukata! Summer Festival Exchange Meetup 2026 <NEW>

"Cheers in Yukata! Summer Festival Exchange Meetup 2026": Explore in Yukata, Eat, and Connect.

We will hold a new event, "Cheers in Yukata! Summer Festival Exchange Meetup 2026," where participants can wear yukata, enjoy meals, and socialize while visiting Nihonbashi's restaurants. This event, held for the first time this year, is a town party-style networking event targeting a wide range of people, primarily workers in the Nihonbashi Muromachi area, without restrictions on participating companies. Participants can freely move between designated restaurants in the Nihonbashi Muromachi area and enjoy new encounters. No prior reservation is required, making it easy for anyone to participate, fostering not only interaction among workers but also creating opportunities for new community connections and formation.

Event Outline

Period: Tuesday, July 28, Wednesday, August 26, 5:00 PM - 9:00 PM

Location: COREDO Muromachi and nearby cooperating restaurants

<Yukata Rental & Dressing>

Yukata Rental Special Venue "Kyōrakutei" (COREDO Muromachi 3-3F)

*Details will be available on the official ECO EDO Nihonbashi 2026 website (scheduled for mid-July).

Nihonbashi Yukata Station

Introducing "Yukata Rental Spots" and "Yukata Purchase Spots" where you can enjoy yukata in Nihonbashi.

During the event period, "Nihonbashi Yukata Stations" will appear in the Nihonbashi area, offering yukata rental and dressing services. In addition to "Yukata Rental Spots" where you can easily enjoy yukata without bringing anything, "Yukata Purchase Spots" are also available where you can buy your favorite yukata within the Nihonbashi area. Experience the unique summer atmosphere of Nihonbashi while enjoying a stroll and summer events in yukata.

Event Outline

Period: Friday, July 17 - Monday, August 31

*Services, service days, and prices vary by store.

*Details can be found on the official ECO EDO Nihonbashi 2026 website.

<Yukata Rental Spots>

1 Yukata Rental Special Venue "Kyōrakutei" (COREDO Muromachi 3-3F)

2 Photo link ki.po Hair Makeup Dressing & Photo Nihonbashi (5F, New Kobayashi Bldg., 4-7-2 Nihonbashi Honcho, Chuo-ku)

3 Kagei Kimono Juku (3F, Assorti Ningyocho, 6-5 Nihonbashi Tomizawa-cho, Chuo-ku)

<Yukata Purchase Spots>

- Nihonbashi Takashimaya S.C. Main Building, Nihonbashi Mitsukoshi Main Store Main Building 4F Gofuku, Ichimasu Tagena Kimono Clinic, Kimono Kyokomachi Tokyo Store

- Sansui Yukata Museum

Instagram Campaign

Participate in the Instagram campaign and get great prizes!

We will be holding an Instagram campaign where you can participate by following the event information account (@event_nihonbashi). In addition to receivingキラキラボンボンシール (sparkling pom-pom stickers) for reposting target posts, there will also be a prize draw for liking target posts. Please check the official Instagram for campaign details and how to participate.

Also, when you take photos of Nihonbashi in the summer, please share them using the hashtags "#ecoedo日本橋" and "#日本橋で夏涼み". We may feature your wonderful posts on our official Instagram.

[First Instagram Campaign] Held during the Nihonbashi Shaved Ice Festival 2026

Period: Friday, July 17 - Monday, July 20

Venue: Shaved Ice Festival Venue (COREDO Muromachi Terrace Main Roof Plaza), etc.

*Prizes are available on a first-come, first-served basis. *Campaign details and implementation period are subject to change.

*Please check the official Instagram for details of the first campaign and information on subsequent campaigns.

ECO EDO Nihonbashi 2026 Content Schedule List

ECO EDO Nihonbashi 2026 Event Map (Partial Excerpt)

ECO EDO Nihonbashi 2026 Collaborative Events

During the ECO EDO period, numerous collaborative events will also be held. If you wish to cover any of these contents, please contact the respective inquiry contact listed for each.

1 Summer Exciting Kids Festival 2026 in Nihonbashi

This is an experiential event where companies, organizations, and local commercial stores will hold workshops with the theme of "Enjoyably learning SDGs with parents and children." Using the streets of Nihonbashi as a stage, it provides a learning environment for children to broaden their future possibilities by experiencing various jobs and companies' SDG initiatives.

Event Outline

Period: Friday, July 24 - Sunday, July 26

Location: Various locations in the Nihonbashi area (Reception: Edo Sakura Dori Underground Pedestrian Walkway)

Official HP: https://and-biz.jp/kids-festival/2026/

Inquiries: Summer Exciting Kids Festival in Nihonbashi Secretariat

https://form.run/@sdgs-fes-nihonbashi

2 Oyane Summer Festival 2026 in NIHONBASHI

The "Oyane Summer Festival in NIHONBASHI" will be held again this year at the COREDO Muromachi Terrace Main Roof Plaza. In addition to enjoying Nihonbashi's unique gourmet food and summer festival content, participation in yukata is also recommended in conjunction with "Yukata Work Day." Let's make more summer memories in Nihonbashi by wearing yukata again this year.

Event Outline

Period: Thursday, August 20 - Friday, August 21

Location: COREDO Muromachi Terrace Main Roof Plaza

Organizer: Oyane Summer Festival Executive Committee oyane@linknot.co.jp

3 Yukata Work Day

"Yukata Work Day" allows workers to easily wear yukata by bringing yukata and a dresser to their meeting rooms. After enjoying work in a different, cool attire, head to the "Oyane Summer Festival in NIHONBASHI." This event proposes a new style of work unique to Nihonbashi, where you work during the day and enjoy the summer with colleagues at night.

Event Outline

Period: Thursday, August 20 - Friday, August 21

4 Nihonbashi Kimono Passport

By wearing yukata or kimono and presenting the WEB site screen of the "Nihonbashi Kimono Passport" at cooperating stores, you can receive discounts and benefits. Approximately 70 Nihonbashi specialty stores, including "Ningyocho Hiyama" and "Sembiya Fruit Parlor," are cooperating stores, enhancing your yukata stroll in Nihonbashi.

Event Outline

Location: Various locations within the Nihonbashi area

Organizer: Nihonbashi Kimono Passport Executive Committee 03-3663-2105

Official HP: https://kimono-pass.tokyo/shop/

*Benefits can be received by presenting the top image of the website.

5 Boat Project "Nihonbashi e-LINER"

"Nihonbashi e-LINER," which began regular operation on April 26, 2026, offers a comfortable and eco-friendly boat trip experience on a fully electric boat. During the event period, a discount on boarding fees will be offered to those boarding in yukata. Enjoy Nihonbashi in the summer with views of the Skytree from the Nihonbashi River, a unique waterside perspective.

Event Outline

Period: Friday, July 17 - Monday, August 31

Location: Nihonbashi Pier, 1-9 Nihonbashi, Chuo-ku, Tokyo

Reservations: https://www.suitown.jp/cruise/274/

6 Nihonbashi Cruise

Operating year-round, not only on weekends and holidays but also on weekdays, for over 15 years since the pier was built in 2011. Enjoy the 360-degree open deck for a better view of the scenery.

Event Outline

Period: Collaborative during the event period

Location: Nihonbashi Pier, 1-9 Nihonbashi, Chuo-ku, Tokyo

Reservations: https://nihonbashi-cruise.jp/

7 Yukata Afternoon Tea TOKYO

Choose your favorite yukata and obi (approx. 30 types for women, 10 types for men), have a professional dress you, and enjoy afternoon tea at the Royal Park Hotel. After the event, you can take the entire yukata set home with you with this great value plan. Enjoy an elegant day with both afternoon tea and yukata.

Event Outline

Period: July 17 (Fri), July 18 (Sat), July 19 (Sun), July 20 (Mon, Holiday), July 23 (Thu), July 25 (Sat), July 26 (Sun),

August 6 (Thu), August 29 (Sat)

Location: (Dressing) "Kyōrakutei" (COREDO Muromachi 3-3F)

(Afternoon Tea) Royal Park Hotel

Inquiries: Shinnichiya Co., Ltd. reservation@shinnichiya.com

8 Uchimizu Daisakusen (Water Sprinkling Operation)

The water sprinkling event held in Nihonbashi collaborates with "Uchimizu Daisakusen 2026," which promotes water sprinkling activities nationwide. Event information will be disseminated on the official website, spreading the wisdom of coolness inherited from the Edo period from Nihonbashi to the rest of the country.

Event Outline

Official HP: https://uchimizu.jp/

9 TOKYO Hachimusubi

In collaboration with Tokyo's "TOKYO Hachimusubi" (Tokyo Marriage Support Campaign for Reiwa 8), we promote initiatives that create new connections between people. Starting with the "Cheers in Yukata! Summer Festival Exchange Meetup 2026," held for the first time this year, we are creating opportunities to explore the town and enjoy socializing, using yukata as a catalyst. We aim to foster Nihonbashi's unique high-quality community and exchange culture, contributing to the enhancement of the town's appeal and the promotion of its brand value.

Event Outline

Official HP: https://www.metro.tokyo.lg.jp/information/press/2026/01/2026010909

ECO EDO Nihonbashi 2026 Collaborative Event List

ECO EDO Nihonbashi 2026 ~Experience Edo's Coolness with All Five Senses~ Event Outline

Period: Friday, July 17, 2026 - Monday, August 31, 2026

WEB: ■Japanese Version https://ecoedo-nihonbashi.jp/

English Version https://ecoedo-nihonbashi.jp/en

Organizers: General Incorporated Association Nihonbashi Muromachi Area Management, Preservation Society of the Famous Bridge "Nihonbashi"

Special Sponsorship: Mitsui Fudosan Co., Ltd.

Sponsorship: COREDO Nihonbashi, COREDO Muromachi 1-3 & Terrace, Takashimaya New Building, Tokyo Tatemono Co., Ltd.,

Nihonbashi Takashimaya S.C., Nihonbashi Mitsukoshi Main Store, Mandarin Oriental Tokyo,

Mitsui Garden Hotel Nihonbashi Premier, YUITO/YUITO ANNEX (Nomura Real Estate Development Co., Ltd.) etc.

Support: Chuo City, General Incorporated Association Chuo City Tourism Association

Cooperation: Amazake Yokocho Shopping Street Association, Nihonbashi Kitazume Shopping Street Association, Nihonbashi Area Renaissance 100 Year Plan Committee,

Nihonbashi Sanshikai, Nihonbashi Restaurant and Food Industry Association, Ningyocho Shopping Street Cooperative Association, Hamacho Shopping Street Federation

ECO EDO Nihonbashi 2026 Key Visual

About ECO EDO Nihonbashi

This event began in August 2008, led by the Preservation Society of the Famous Bridge "Nihonbashi," local organizations, and companies. With the theme "To transmit the spirit of coexistence of the Edo people, who valued connections between people and nature, to the present day, and to create and disseminate a new style unique to Nihonbashi," the "ECO EDO Nihonbashi Declaration" was made.

Reference Information: About Mitsui Fudosan Group's Sustainability

Based on the "& mark" philosophy of "creating new value through coexistence, mutual existence, and co-creation, and continuing to take on challenges for that purpose," the Mitsui Fudosan Group views "creation of social value" and "creation of economic value" as two wheels of a cart. We believe that creating social value leads to creating economic value, and that economic value enables the realization of even greater social value. When the new group management philosophy was formulated in April 2024, the following six items were identified as "GROUP MATERIALITY (Issues to Focus On)": "1. Contribution to Industrial Competitiveness," "2. Coexistence with the Environment," "3. Health and Vitality," "4. Safety and Security," "5. Diversity & Inclusion," and "6. Compliance & Governance." We will contribute to sustainability by addressing these materialities through our core business.

[Reference]

- "Group Long-Term Management Policy" https://www.mitsuifudosan.co.jp/corporate/innovation2030/

- "Group Materiality" https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality

About the Town Development Aimed for by the General Incorporated Association Nihonbashi Muromachi Area Management

Our association, in conjunction with Nihonbashi businesses and the government, is engaged in activities aimed at "improving the town's appeal" and "each person's self-realization" with the theme of "a virtuous cycle between people and the town."

"A virtuous cycle between people and the town" is a concept of circular town development where the town's liveliness initiates interaction among people, leading to the generation of ideas and opportunities for challenges, which are then passed on to the next generation, and these are disseminated as the town's appeal, further generating liveliness.

Having celebrated its 10th anniversary in October 2024, we will continue to contribute by providing spaces and opportunities to realize "a virtuous cycle between people and the town."

(General Incorporated Association Nihonbashi Muromachi Area Management HP: https://muromachi-area.jp/)

Our "Circular Town Development" model, formulated on the occasion of our 10th anniversary.