Report on the Opening Event of 'MIYASHITA STADIUM presented by Mitsui Fudosan' (Miyasta) and 'adidas PLAY FREE PARK'

Mitsui Fudosan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Ueda Toshio) (hereinafter referred to as 'Mitsui Fudosan') is currently holding a support project 'MIYASHITA STADIUM presented by Mitsui Fudosan (abbreviated as Miyasta)' from June 11 (Thu) to June 28 (Sun) 2026, transforming MIYASHITA PARK (Shibuya-ku, Tokyo) into a space designed as a soccer stadium.

On June 11 (Thu), Mitsui Fudosan and Adidas Japan Co., Ltd. jointly held the opening event for 'Miyasta' and 'adidas PLAY FREE PARK'. The event featured professional soccer player Takeshi Mutō, former Japanese national team member Mana Iwaya, comedy duo Cotton (Shinji Nishimura and Kyon), and MC Yumi Nagashima. The two companies announced their projects, unveiled the life-size 'Moriya Coach Figure', engaged in a heated competition with experience contents, and sent cheers to the Japanese national soccer team.

'MIYASHITA STADIUM presented by Mitsui Fudosan' and 'adidas PLAY FREE PARK'

Opening Event Report

Organizer's Presentation: The Significance of the Two Companies Tagging Up and Their Thoughts on the Event

At the beginning of the event, Mitsui Fudosan's Hiroto Hirahara, Public Relations Director, and Adidas Japan's Akiko Miyamoto, Senior Director, took the stage and spoke about the purpose and background of the event.

Mitsui Fudosan, which signed a JFA Major Partner contract with the Japan Football Association (hereinafter referred to as 'JFA') on October 20, 2023, aims to support the Japanese national soccer team 'SAMURAI BLUE', which is challenging to become the world's best by 2050, through urban development utilizing the power of sports. They explained their aim to create a community space where people naturally gather by imagining the entire urban space of MIYASHITA PARK as a 'stadium'. (Mitsui Fudosan is a JFA Major Partner.) Additionally, Adidas announced their plan to promote soccer as a culture that anyone can freely enjoy, with the theme 'Play Free', by setting up special pitches and pop-up stores. The two companies pledged to work together under their shared values to create even more excitement during the event period.

Appearance of Luxury Guests: Takeshi Mutō, Mana Iwaya, and Cotton!

The opening event was graced by luxury guests: professional soccer player Takeshi Mutō, former Japanese national team member Mana Iwaya, and comedy duo Cotton (Shinji Nishimura and Kyon), who took the stage at the invitation of MC Yumi Nagashima. They were welcomed with warm applause from the general audience who came to observe the event.

Astonishing Craftsmanship! Unveiling the Life-Size 'Moriya Coach Figure'!

When the object set up on the stage was unveiled, a life-size figure of Moriya Moriyasu, the coach of the Japanese national soccer team, appeared. The figure, which precisely recreates the coach giving passionate instructions to players during a match, made its debut on stage, causing a huge stir in the venue. It was also announced that during the event period, a photo spot featuring 'Moriya taking notes in front of the bench', which completely recreates the symbolic scene that became a big topic on SNS as 'Moriya's Notes', would be set up inside 'Miyasta'. Additionally, a video recording the heartwarming reaction of Moriya himself, who had a preliminary encounter with the figure, was also shown on stage.

Iwaya, who actually saw the figure, showed a surprised expression, saying, 'The texture of the skin is realistically reproduced, and the completion degree is so high that I am concerned about the production process.' Mutō also praised the exquisite quality, saying, 'I was surprised that even the characteristics of the lower lip and other details were faithfully reproduced.'

Heated Footgolf Competition! Mutō & Iwaya Pair vs. Cotton

After that, all the guests moved to the special pitch, and a demonstration competition of the experience content 'Footgolf', which is permanently set up in the venue, was held. The rule is to kick alternately five times each and compete for the total score, with the 'Mutō & Iwaya Team' and the 'Cotton Team' facing off. The athletes also showed a tense but enjoyable attitude towards the competition, which is not usually easy to experience, and the two members of Cotton also performed well while inserting jokes, greatly livening up the venue. With both teams at a three-point tie, including Mutō, Nishimura, and Iwaya, the venue was in a great uproar. In the heated development, the final kicker was Kyon. With many eyes on Kyon, the venue's expectations rose to a peak, and Kyon, instead of kicking the ball, put his own bald head into the goal and made a grand joke of 'Goal!', wrapping the venue in a whirlwind of laughter.

In the end, both teams tied at 6-6. Mutō commented, 'It was very difficult, but I was able to play enjoyably.' Iwaya also said, 'I think this is a content that anyone can enjoy casually, regardless of soccer experience,' and appealed to the charm of footgolf.

Photo Booth with Uniforms and Passionate Cheers

After the heated footgolf competition, a three-shot photo booth of Mutō, Iwaya, and MC Nagashima, taken in advance with the original photo booth 'adiFOTO', was projected onto the screen, and a talk session started. Cross-talk was held on their impressions of wearing the latest Japanese national team uniform as fashion and the appeal of 'Miyasta'. Cotton's Kyon said, 'It was fun with the atmosphere of forming a circle before the match. I was able to take a pose as if holding up the winning trophy and it was exciting.' Mutō also talked about the appeal of 'Miyasta', saying, 'It was my first time coming to MIYASHITA PARK, but the atmosphere was very good, and I felt that I could enjoy many contents here.'

Finally, Cotton sent a cheer to the Japanese national team, saying, 'I want to deliver the excitement of soccer to the site and see the best scenery with everyone united.' Iwaya also concluded with a passionate cheer, saying, 'I want to enjoy the World Cup at Miyasta and, together with everyone, deliver a heated cheer to the site.'

Overview of 'MIYASHITA STADIUM presented by Mitsui Fudosan (Miyasta)'

From June 11 (Thu) to June 28 (Sun) 2026, Mitsui Fudosan is holding various contents to cheer for the Japanese national soccer team under the name 'MIYASHITA STADIUM presented by Mitsui Fudosan (abbreviated as Miyasta)', transforming the entire MIYASHITA PARK facility into a soccer stadium, allowing fans and supporters to share excitement as one. By holding multi-faceted events such as entertainment, fashion, and food, in addition to the exterior wrapping designed to imagine a soccer field, they provide a space filled with excitement where 'this is the place to cheer for the Japanese national soccer team'.