Mitsui Fudosan Achieves Guinness World Records™ Title for 'Longest Line of Custom-Made Ema', Spanning 84 Meters with 700 Wooden Tablets from Hokkaido Forests
On May 21, 2026, Mitsui Fudosan achieved a Guinness World Records™ title by lining up 700 custom-made ema (votive tablets) crafted from the timber of its owned forests in Hokkaido over an 84-meter stretch in Nihonbashi, Tokyo. This length matches the height of the 'Nihonbashi Honcho Mitsui Building &forest', a wooden rental office building scheduled for completion in 2027, as part of their sustainability project.
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- 📰 Published: May 22, 2026 at 23:09
- 🔍 Collected: May 22, 2026 at 14:31
- 🤖 AI Analyzed: May 23, 2026 at 05:23 (14h 51m after Collected)
Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Takashi Ueda; hereinafter "the Company") held the sustainability project "EMA WISH PROJECT: Connecting Forests and Towns with Wishes," linking the Company's group-owned forests in Hokkaido with urban areas. On Thursday, May 21, 2026, 700 ema (votive tablets) made from the wood of Hokkaido forests were arranged in a single line spanning approximately 84 meters at a special venue in Nihonbashi, Tokyo, successfully achieving the Guinness World Records™ title for the "Longest line of custom-made ema."
Achieving the Guinness World Records™ title for the "Longest line of custom-made ema" (From left) Guinness World Records™ Official Adjudicator Ayaka Fujibuchi, Mitsui Fudosan Director Akiko Kaito, Nakayama Kinnikun, Angelina 1/3
For this project, ema made from timber sourced from the Company's group-owned forests were adorned with illustrations drawn by students of Asahikawa Municipal Nagayama Minami Elementary School in Asahikawa, Hokkaido, where the forests are located. A total of 700 people, including elementary school students, local residents, company employees, as well as celebrities and athletes such as actor Suzu Hirose (known as "Mitsui's Suzu-chan"), talent Nakayama Kinnikun, and radio personality Angelina 1/3, wrote their wishes for the future on these tablets. The length of approximately 84 meters matches the height of the wooden rental office building "Nihonbashi Honcho Mitsui Building &forest" scheduled for completion in 2027, making this initiative a project linked to the building itself.
At the record announcement and certification event held on Thursday, May 21, guests Nakayama Kinnikun and Angelina 1/3 joined Director Akiko Kaito, the executive in charge of sustainability at the Company, to hang the final ema and complete the longest line of ema. Following a rigorous review by an official adjudicator, the Guinness World Records™ title was officially recognized, and an official certificate was awarded.
■ Guinness World Records™ Certification Details
Record Name: Longest line of custom-made ema
Record Date: Thursday, May 21, 2026
Number Certified: 700
Record Holder: Ema Wish Project
Special Page: https://www.mitsuifudosan.co.jp/business/development/earth/mokuzai/emawishproject/
■ Record Announcement and Certification Event Report ①: EMA WISH PROJECT Presentation
At the beginning of the event, Director Akiko Kaito explained the "Never-ending Forest" creation promoted by the Company group and its sustainability initiatives. She introduced their efforts to create a "Never-ending Forest" through sustainable forest management by utilizing the forest resources of their owned forests in Hokkaido and continuously operating the cycle of "plant, grow, use." Additionally, regarding the "Nihonbashi Honcho Mitsui Building &forest" scheduled for completion in 2027, she explained its development as Japan's largest and tallest wooden rental office building utilizing domestic timber, and their efforts to reduce CO₂ emissions through timber utilization.
Subsequently, the project manager gave a presentation on the "EMA WISH PROJECT: Connecting Forests and Towns with Wishes." A PR movie for the project was also screened at the venue, showing the forest landscapes of Hokkaido, the ema production process, scenes of elementary school students in Asahikawa City, Hokkaido creating illustrations, and various participants writing their wishes.
Explanation by Director Akiko Kaito
Despite being nervous about hanging the final ema, Nakayama Kinnikun helped drive the achievement of the world record.
At the climax of the Guinness World Records™ attempt, Nakayama Kinnikun also wrote his own wish on an ema. The venue was wrapped in laughter as he showed nervousness at the important task of hanging the final ema for the Guinness World Records™ attempt.
Nakayama Kinnikun writing a "wish" on an ema; Nakayama Kinnikun hanging the final piece for the world record.
■ Record Announcement and Certification Event Report ②: The Moment of Achieving the Guinness World Records™
In the underground passage of Nihonbashi Edo Sakura Dori, the venue for the event, 700 ema made from timber from the owned forests in Hokkaido were displayed over a total length of approximately 84 meters. The event looked back at the series of processes involved in producing the ema and also introduced some of the wishes written by participants such as elementary school students and athletes.
Following an explanation of the certification criteria and review details by the Guinness World Records™ official adjudicator, Director Akiko Kaito and guest Nakayama Kinnikun hung the final ema. With the gaze of everyone in the venue focused on the final piece, the "Longest line of custom-made ema" was completed.
After that, final confirmation by the official adjudicator...
Achieving the Guinness World Records™ title for the "Longest line of custom-made ema" (From left) Guinness World Records™ Official Adjudicator Ayaka Fujibuchi, Mitsui Fudosan Director Akiko Kaito, Nakayama Kinnikun, Angelina 1/3
For this project, ema made from timber sourced from the Company's group-owned forests were adorned with illustrations drawn by students of Asahikawa Municipal Nagayama Minami Elementary School in Asahikawa, Hokkaido, where the forests are located. A total of 700 people, including elementary school students, local residents, company employees, as well as celebrities and athletes such as actor Suzu Hirose (known as "Mitsui's Suzu-chan"), talent Nakayama Kinnikun, and radio personality Angelina 1/3, wrote their wishes for the future on these tablets. The length of approximately 84 meters matches the height of the wooden rental office building "Nihonbashi Honcho Mitsui Building &forest" scheduled for completion in 2027, making this initiative a project linked to the building itself.
At the record announcement and certification event held on Thursday, May 21, guests Nakayama Kinnikun and Angelina 1/3 joined Director Akiko Kaito, the executive in charge of sustainability at the Company, to hang the final ema and complete the longest line of ema. Following a rigorous review by an official adjudicator, the Guinness World Records™ title was officially recognized, and an official certificate was awarded.
■ Guinness World Records™ Certification Details
Record Name: Longest line of custom-made ema
Record Date: Thursday, May 21, 2026
Number Certified: 700
Record Holder: Ema Wish Project
Special Page: https://www.mitsuifudosan.co.jp/business/development/earth/mokuzai/emawishproject/
■ Record Announcement and Certification Event Report ①: EMA WISH PROJECT Presentation
At the beginning of the event, Director Akiko Kaito explained the "Never-ending Forest" creation promoted by the Company group and its sustainability initiatives. She introduced their efforts to create a "Never-ending Forest" through sustainable forest management by utilizing the forest resources of their owned forests in Hokkaido and continuously operating the cycle of "plant, grow, use." Additionally, regarding the "Nihonbashi Honcho Mitsui Building &forest" scheduled for completion in 2027, she explained its development as Japan's largest and tallest wooden rental office building utilizing domestic timber, and their efforts to reduce CO₂ emissions through timber utilization.
Subsequently, the project manager gave a presentation on the "EMA WISH PROJECT: Connecting Forests and Towns with Wishes." A PR movie for the project was also screened at the venue, showing the forest landscapes of Hokkaido, the ema production process, scenes of elementary school students in Asahikawa City, Hokkaido creating illustrations, and various participants writing their wishes.
Explanation by Director Akiko Kaito
Despite being nervous about hanging the final ema, Nakayama Kinnikun helped drive the achievement of the world record.
At the climax of the Guinness World Records™ attempt, Nakayama Kinnikun also wrote his own wish on an ema. The venue was wrapped in laughter as he showed nervousness at the important task of hanging the final ema for the Guinness World Records™ attempt.
Nakayama Kinnikun writing a "wish" on an ema; Nakayama Kinnikun hanging the final piece for the world record.
■ Record Announcement and Certification Event Report ②: The Moment of Achieving the Guinness World Records™
In the underground passage of Nihonbashi Edo Sakura Dori, the venue for the event, 700 ema made from timber from the owned forests in Hokkaido were displayed over a total length of approximately 84 meters. The event looked back at the series of processes involved in producing the ema and also introduced some of the wishes written by participants such as elementary school students and athletes.
Following an explanation of the certification criteria and review details by the Guinness World Records™ official adjudicator, Director Akiko Kaito and guest Nakayama Kinnikun hung the final ema. With the gaze of everyone in the venue focused on the final piece, the "Longest line of custom-made ema" was completed.
After that, final confirmation by the official adjudicator...
FAQ
三井不動産が達成したギネス世界記録の内容は何ですか？
2026年5月21日に、北海道の森の木で作られた絵馬を700枚、全長約84mにわたって一列に並べ、「最も長い特製絵馬の列」として認定されました。
絵馬の列の長さである「約84メートル」にはどのような意味がありますか？
2027年竣工予定である、国産木材を活用した国内最大・最高層の木造賃貸オフィスビル「日本橋本町三井ビルディング ＆forest」の高さと同等です。
絵馬には誰が願いを記入しましたか？
旭川市立永山南小学校の児童、地域住民、三井不動産の社員に加え、広瀬すずさん、なかやまきんに君さん、アンジェリーナ1/3さんなど著名人やアスリートを含む700人が記入しました。
ギネス世界記録の認定イベントはどこで開催されましたか？
東京・日本橋の特設会場（日本橋江戸桜通り地下歩道）で開催されました。
絵馬の材料となる木材はどこから調達されましたか？
三井不動産グループが北海道に保有している森林の木材から製作されました。