"Hands-Free Shopping, Collective Fitting" at In-Mall Shops Gains Support: Evolved "LaLa Pick" with 96% Re-use Intention in Pilot to be Temporarily Implemented at LaLaport Ebina from May 19, 2026

Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President and CEO: Shun Ueda) will implement "LaLa Pick," a service allowing customers to collectively try on and purchase items from in-mall shops, at "Mitsui Shopping Park LaLaport Ebina," a commercial facility operated by the company, for a limited period from May 19 (Tuesday) to September 30 (Wednesday), 2026. This initiative has been updated to further enhance the customer experience, based on the results of a pilot project conducted for a limited time in November 2025 and feedback from customers and stores. During the previous implementation, the service received high praise with a 96% re-use intention. Additionally, results contributing to the sophistication of the purchasing experience were confirmed, such as the average customer spend increasing by approximately 3.9 times and the number of visited shops by approximately 1.9 times compared to usual. In this update, the experience evolves from the 2025 pilot project's "scan product barcodes, carry them in a cart, and try them on together" to "simply hang desired products on the display racks in each shop, shop hands-free, and try them on together." This aims to meet needs such as "I want to try on as many products as possible" and "I want to choose what suits me without failure," while also improving in-mall circulation and creating new purchasing opportunities. Furthermore, this initiative also includes the utilization of data from tried-on and considered products. By providing personalized product recommendations to each customer even after their visit, the purchasing experience will extend beyond the facility. This creates a seamless purchasing journey linking the in-facility fitting experience with the Mitsui Shopping Park official online store "Mitsui Shopping Park &mall," thereby further promoting the omnichannel strategy. The company promotes an omnichannel strategy that aims to create new purchasing experiences by combining the strengths of commercial facilities like "Mitsui Shopping Park LaLaport" and e-commerce. Moving forward, we will continue to provide new value to both customers and shops through the evolution of services that integrate real and digital elements. ■ "LaLa Pick" Service Overview With "LaLa Pick," customers can easily "Pick" desired items in each shop using a dedicated app and enjoy hands-free shopping while strolling through the mall. LaLa Pick staff will collect the products and deliver them to a dedicated booth on the 4th floor of "LaLaport CLOSET," allowing customers to compare, try on, and purchase items from multiple stores at once with satisfaction. Period: May 19 (Tuesday) to September 30 (Wednesday), 2026 (tentative) Location: Mitsui Shopping Park LaLaport Ebina 4F "LaLaport CLOSET" (main venue) Target: Mitsui Shopping Park members Eligible Shops: Apparel and fashion accessory stores LaLaPick Special Website: https://lalaport-closet.mitsui-shopping-park.com/lp?u=lalapick 1. "Pick" at the store: Hang desired items on a dedicated rack and scan the QR code. 2. Product Collection and Delivery: LaLa Pick staff collect products and deliver them to the dedicated booth. 3. Collective Fitting and Purchase: Try on and purchase multiple items at the dedicated booth. Furthermore, items currently in transit are managed centrally by a system, and upon return, staff can change and track their status via QR scan, ensuring a robust management mechanism. ■ "LaLa Pick" Participating Shops *As of April 15 ■ Mitsui Fudosan's Omnichannel Strategy Initiatives to Date Mitsui Fudosan has promoted various omnichannel services to enhance customer purchasing experiences. For this "LaLa Pick" initiative, by leveraging the omnichannel strategy knowledge cultivated thus far, along with the expertise of SUPER STUDIO, we will provide a new purchasing experience combining physical stores and digital technology. November 2017 Launched official online store "Mitsui Shopping Park &mall" https://www.mitsuifudosan.co.jp/corporate/news/2017/1101/ December 2018 Introduced "&mall DESK" to all LaLaport facilities, allowing free pickup and returns of &mall products at stores. https://www.mitsuifudosan.co.jp/corporate/news/2018/1206/ March 2021 Opened "LaLaport CLOSE," an experiential showroom store offering services like skeletal analysis and coordination proposals.