5th Installment of TBS & Mitsui Fudosan Joint Project: The Pickleball Project Tackled by TBS and Mitsui Fudosan Moves to the Next Phase
TBS and Mitsui Fudosan announce the 5th phase of their joint project to popularize pickleball in Japan. They will collaborate with the 'PPA ASIA 500', the world's premier tournament held in Tokyo for the first time in 2026, evolving 'Pickleball Park' into a next-generation urban sports entertainment event.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 01:15
- 🔍 Collected: April 8, 2026 at 17:00
- 🤖 AI Analyzed: April 20, 2026 at 14:10 (285h 10m after Collected)
First in Tokyo, the world's premier pickleball tournament.
In collaboration with 'PPA ASIA 500 Sansan TOKYO OPEN 2026 Produced by TBS', the experiential event 'Pickleball Park' evolves into a new urban sports entertainment.
TBS Holdings, Inc. (Location: Minato-ku, Tokyo, President: Ryujiro Abe, hereinafter 'TBS') and Mitsui Fudosan Co., Ltd. (Location: Chuo-ku, Tokyo, President: Takashi Ueda, hereinafter 'Mitsui Fudosan') launched a joint project in April 2024 aimed at popularizing pickleball, an emerging sport originating in the United States, in Japan.
To date, both companies have worked to expand the competitive population and build communities through sports by holding 'Pickleball Park' and domestic tournaments. Pickleball is rapidly spreading in Japan, gaining attention as a sport that anyone can enjoy. As the 5th installment, this project will now evolve to a new phase, implementing initiatives to elevate pickleball in Japan to the next level.
Pickleball is a racket sport born in the U.S. in 1965 that combines elements of tennis, badminton, and table tennis, and can be enjoyed by people of all ages and genders. The number of pickleball players in Japan was said to be about 5,000 in April 2024, but surged to about 45,000 by March 2025, and is still rapidly expanding.
During the 'Pickleball Park' held last fiscal year, events took place at various locations including Akasaka Sacas Square, COREDO Muromachi Terrace, Mitsui Outlet Park Kisarazu, Ariake Coliseum, and MIYASHITA PARK. Mitsui Fudosan also hosted the domestic largest corporate team competition '&BIZ CUP', where more than 70 companies, mainly tenant companies occupying office buildings operated by Mitsui Fudosan, participated. Furthermore, the new league 'CAMPUS LEAGUE' was held, starring students who will bear the future pickleball culture. 'Pickleball Park' served as a hub, deploying multi-layered events connecting various players.
And this fiscal year, in cooperation with the world's premier pickleball tournament 'PPA ASIA 500 Sansan TOKYO OPEN 2026 Produced by TBS' (Organizer: TBS Holdings, Business Co-creation Partner: Mitsui Fudosan), which will be held in the Tokyo metropolitan area for the first time, we will challenge the creation of new value as 'participatory sports entertainment' integrated with commercial facilities. Through pickleball popularization/promotion activities and the power of sports, TBS and Mitsui Fudosan aim to realize a 'well-being society' full of the 'best times'.
■ Major initiatives of 'Pickleball Park' in 2026
1. Next-generation event 'Pickleball Park in LaLaport Tachikawa Tachihi' to be held
In 2026, the 'PPA (Professional Pickleball Association) Tour', one of the most prestigious international tournaments in pickleball, will be held in Tokyo for the first time. This tournament, hosted by TBS with Mitsui Fudosan as the business co-creation partner, will gather top-level players from around the world, providing an opportunity for Japan to experience the world's best pickleball.
In collaboration with 'PPA ASIA 500 Sansan TOKYO OPEN 2026 Produced by TBS', the experiential event 'Pickleball Park' evolves into a new urban sports entertainment.
TBS Holdings, Inc. (Location: Minato-ku, Tokyo, President: Ryujiro Abe, hereinafter 'TBS') and Mitsui Fudosan Co., Ltd. (Location: Chuo-ku, Tokyo, President: Takashi Ueda, hereinafter 'Mitsui Fudosan') launched a joint project in April 2024 aimed at popularizing pickleball, an emerging sport originating in the United States, in Japan.
To date, both companies have worked to expand the competitive population and build communities through sports by holding 'Pickleball Park' and domestic tournaments. Pickleball is rapidly spreading in Japan, gaining attention as a sport that anyone can enjoy. As the 5th installment, this project will now evolve to a new phase, implementing initiatives to elevate pickleball in Japan to the next level.
Pickleball is a racket sport born in the U.S. in 1965 that combines elements of tennis, badminton, and table tennis, and can be enjoyed by people of all ages and genders. The number of pickleball players in Japan was said to be about 5,000 in April 2024, but surged to about 45,000 by March 2025, and is still rapidly expanding.
During the 'Pickleball Park' held last fiscal year, events took place at various locations including Akasaka Sacas Square, COREDO Muromachi Terrace, Mitsui Outlet Park Kisarazu, Ariake Coliseum, and MIYASHITA PARK. Mitsui Fudosan also hosted the domestic largest corporate team competition '&BIZ CUP', where more than 70 companies, mainly tenant companies occupying office buildings operated by Mitsui Fudosan, participated. Furthermore, the new league 'CAMPUS LEAGUE' was held, starring students who will bear the future pickleball culture. 'Pickleball Park' served as a hub, deploying multi-layered events connecting various players.
And this fiscal year, in cooperation with the world's premier pickleball tournament 'PPA ASIA 500 Sansan TOKYO OPEN 2026 Produced by TBS' (Organizer: TBS Holdings, Business Co-creation Partner: Mitsui Fudosan), which will be held in the Tokyo metropolitan area for the first time, we will challenge the creation of new value as 'participatory sports entertainment' integrated with commercial facilities. Through pickleball popularization/promotion activities and the power of sports, TBS and Mitsui Fudosan aim to realize a 'well-being society' full of the 'best times'.
■ Major initiatives of 'Pickleball Park' in 2026
1. Next-generation event 'Pickleball Park in LaLaport Tachikawa Tachihi' to be held
In 2026, the 'PPA (Professional Pickleball Association) Tour', one of the most prestigious international tournaments in pickleball, will be held in Tokyo for the first time. This tournament, hosted by TBS with Mitsui Fudosan as the business co-creation partner, will gather top-level players from around the world, providing an opportunity for Japan to experience the world's best pickleball.