Comedian AMEMIYA Sings Passionately! Nittoh Tea Releases New Song Video for 'Cold Brew Iced Tea, Has Begun.'

Mitsui Norin Co., Ltd. (Location: Minato-ku, Tokyo; CEO: Hiroshi Fujii; hereinafter 'the Company'), which operates the Nittoh Tea brand, will release an original new song (new comedy routine) video for Nittoh Tea's "Cold Brew Iced Tea, Has Begun.," sung passionately by comedian AMEMIYA, on the official Nittoh Tea website starting April 23, 2026. Furthermore, we will hold a campaign where you can win 3,000 yen worth of QUO Card Pay by applying with a receipt showing the purchase of two items from the "Cold Brew Iced Tea" series. About the Appointment of AMEMIYA In 1927, Japan's first domestic black tea brand "Mitsui Black Tea" (later "Nittoh Tea") was born, and it will celebrate its 100th anniversary in 2027. Leading up to this memorable 100th anniversary of Nittoh Tea, with hearts full of excitement and tea in hand, we are preparing projects and content that will allow us to meet many of you. As part of this effort, we have appointed comedian AMEMIYA, well-known for his song routine "Hiyashi Chuka Hajimemashita" (I've Started Making Cold Noodles), to release Nittoh Tea's first song-routine promotional video (new song) for "Cold Brew Iced Tea." The "Nittoh Tea Cold Brew Iced Tea" series, which has colored Japanese summers and quenched thirsts in homes during the hot season for over 30 years, has recently revamped its package design. In connection with the product's catchphrase "Cold Brew Iced Tea, Has Begun.," we asked AMEMIYA, popular for his phrase "Hiyashi Chuka Hajimemashita," to appear. In the three new song (new routine) videos, AMEMIYA comically introduces the appeal of "Cold Brew Iced Tea" through his passionate singing. We want you to spend time full of smiles with "Cold Brew Iced Tea," and we want you to remember "Cold Brew Iced Tea" when you've laughed a lot and gotten thirsty... The content reflects these sentiments. In the videos, there are scenes where AMEMIYA makes a "fruity face" to match the lyrics. Please look out for it. Additionally, an interview article with AMEMIYA will be published on "Owarai Natalie." Please read it along with the videos to see the highlights of the routine videos and what he wants to start this summer. (https://natalie.mu/owarai/pp/mizudashi_iced_tea) https://www.nittoh-tea.com/campaign/withtea/mizudashi_Iced_tea/index.html https://www.nittoh-tea.com/ https://www.nittoh-tea.com/enjoy/movie/receiptcampaign/2604/index.html "It Loses to Tap Water" Edition / "There's a Theory It Loses to Plastic Bottles" Edition / "Fruity Me" Edition AMEMIYA's Interview (Excerpt) - Thoughts on drinking Cold Brew Iced Tea "The fact that you just put it in water and wait 2 hours in the fridge, or that it takes 3 minutes with hot water, is the best. I, AMEMIYA, hate waste. I want to be as efficient as possible, so I love products that let me use my time effectively. If you make it before going to bed and put it in the fridge, it's ready the next morning. Then you just put it in a tumbler and take it with you. When I got this job, I gave 'Nittoh Tea's Cold Brew Iced Tea' as a present to my wife and mother-in-law. They were delighted! My kids use water bottles too, so I think they'll like it. Also, the cost performance is attractive. It's about 30 yen for 500ml. That's incredibly cheap! Isn't it cheaper than any other tea? Cost performance is the best! And you can just use tap water! It means you can drink Japan's tap water, which is said to be delicious, even more deliciously! This is the decided drink for summer!" - In connection with "Cold Brew Iced Tea, Has Begun.," is there anything you want to start this summer? "Maybe I'll practice riding a bicycle this summer. I'll hold my water bottle and sing 'Practicing the bicycle, has begun.' After sweating, I'll gulp down cold black tea. Yes, that's good! 'I drank cold brew iced tea and started practicing the bicycle,' let's go with this!" - Please give a word to Nittoh Tea, which will celebrate its 100th anniversary in 2027. "Thank you very much for truly the best black tea! Thanks to Nittoh Tea, AMEMIYA's throat is protected. If it weren't for Nittoh Tea, AMEMIYA's throat would have been ruined and I would have been finished in 3 years. Please continue to..."