Robert Akiyama Enters His 2nd Year as 'hamon band Campaign Captain'
Mitsufuji has appointed Robert Akiyama as the campaign captain for the 'hamon band V' wearable device to raise awareness about severe heat risks and deep body temperature management at worksites.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:11
- 🔍 Collected: March 30, 2026 at 22:56 (2h 44m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 05:58 (583h 2m after Collected)
Mitsufuji, in conjunction with the rollout of 'hamon band V', a new model in the 'hamon band' series of wearable devices that visualize severe heat risks, will strengthen its information dissemination to improve safety awareness at worksites. Continuing from last year, the company is working with Robert's Ryuji Akiyama, who has been engaged in raising awareness about severe heat countermeasures, to further deepen understanding of 'deep body temperature' and 'alerts' this year.
Mitsufuji Corporation (Headquarters: Seika-cho, Kyoto; President and CEO: Ayumu Mitsudera; hereinafter 'Mitsufuji') provides various product developments and wearable IoT solutions under its new corporate slogan starting this year, 'Create Safety.' As part of this, the company is launching a new promotion for its 'hamon band' series, which visualizes severe heat risks, by appointing Ryuji Akiyama of the comedy trio Robert—who is multitalented as a comedian, actor, and creator—as the 'Campaign Captain' for the second consecutive year.
In recent years, severe heat has become the norm due to the effects of climate change, making heatstroke countermeasures a pressing issue at worksites, especially in the construction and manufacturing industries. Leveraging its strength in the 'Algorithm for Estimating Deep Body Temperature Changes' co-developed with the University of Occupational and Environmental Health, Japan, Mitsufuji has been advancing the social implementation of wearable devices that accurately capture the condition of the human body.
[Robert Akiyama's Initiatives in His 2nd Year as Campaign Captain]
In this campaign, which started in 2025, Akiyama has clearly communicated the importance of severe heat countermeasures as the 'Captain Protecting the Worksite.' This year, his second year, he received a lecture on 'deep body temperature' and 'alerts'—important indicators of heatstroke risks—from Associate Professor Chie Kurosaka of the University of Occupational and Environmental Health, Japan. Mitsufuji co-developed the 'Deep Body Temperature Change Estimation Algorithm' with the university to visualize severe heat risks in advance. This year, together with the new model 'hamon band V', we will deliver a correct understanding of severe heat and safety awareness to more worksites.
- Robert Akiyama x Assoc. Prof. Kurosaka Special Video 'Deep Body Temperature Edition'
- Robert Akiyama x Assoc. Prof. Kurosaka Special Video 'Alert Edition'
[Comment from Robert's Ryuji Akiyama]
Hello, everyone. I'm Ryuji Akiyama of Robert. It's been way too hot these past few years, hasn't it? The Earth is kind of changing its attitude. I just asked a 'stakeholder' of the Earth earlier, and they said, 'The Earth is in danger again this year. It's going to get hot.' My partner at times like this is this 'hamon band.' It notifies me of severe heat risks that sneak up unnoticed. How can it do that, you ask? It is equipped with the world's first algorithm that estimates changes in 'deep body temperature'—which is very important for determining the severity of heatstroke—from pulse waves. Well, Dr. Kurosaka from the University of Occupational and Environmental Health, who co-developed this algorithm, taught me all this.
Mitsufuji Corporation (Headquarters: Seika-cho, Kyoto; President and CEO: Ayumu Mitsudera; hereinafter 'Mitsufuji') provides various product developments and wearable IoT solutions under its new corporate slogan starting this year, 'Create Safety.' As part of this, the company is launching a new promotion for its 'hamon band' series, which visualizes severe heat risks, by appointing Ryuji Akiyama of the comedy trio Robert—who is multitalented as a comedian, actor, and creator—as the 'Campaign Captain' for the second consecutive year.
In recent years, severe heat has become the norm due to the effects of climate change, making heatstroke countermeasures a pressing issue at worksites, especially in the construction and manufacturing industries. Leveraging its strength in the 'Algorithm for Estimating Deep Body Temperature Changes' co-developed with the University of Occupational and Environmental Health, Japan, Mitsufuji has been advancing the social implementation of wearable devices that accurately capture the condition of the human body.
[Robert Akiyama's Initiatives in His 2nd Year as Campaign Captain]
In this campaign, which started in 2025, Akiyama has clearly communicated the importance of severe heat countermeasures as the 'Captain Protecting the Worksite.' This year, his second year, he received a lecture on 'deep body temperature' and 'alerts'—important indicators of heatstroke risks—from Associate Professor Chie Kurosaka of the University of Occupational and Environmental Health, Japan. Mitsufuji co-developed the 'Deep Body Temperature Change Estimation Algorithm' with the university to visualize severe heat risks in advance. This year, together with the new model 'hamon band V', we will deliver a correct understanding of severe heat and safety awareness to more worksites.
- Robert Akiyama x Assoc. Prof. Kurosaka Special Video 'Deep Body Temperature Edition'
- Robert Akiyama x Assoc. Prof. Kurosaka Special Video 'Alert Edition'
[Comment from Robert's Ryuji Akiyama]
Hello, everyone. I'm Ryuji Akiyama of Robert. It's been way too hot these past few years, hasn't it? The Earth is kind of changing its attitude. I just asked a 'stakeholder' of the Earth earlier, and they said, 'The Earth is in danger again this year. It's going to get hot.' My partner at times like this is this 'hamon band.' It notifies me of severe heat risks that sneak up unnoticed. How can it do that, you ask? It is equipped with the world's first algorithm that estimates changes in 'deep body temperature'—which is very important for determining the severity of heatstroke—from pulse waves. Well, Dr. Kurosaka from the University of Occupational and Environmental Health, who co-developed this algorithm, taught me all this.