Mito HollyHock x Nexwill Vacant House Countermeasure Project Launches "Private Lodging Business" for Vacant House Utilization

Nexwill Co., Ltd. (Headquarters: Shinbashi, Minato-ku, Tokyo; Representative Director: Tomoyuki Maruoka), which operates "Wakegai," a one-stop distressed real estate purchase business that handles real estate issues related to inheritance such as closing down family homes, and Football Club Mito HollyHock Co., Ltd. (Location: Mito City, Ibaraki Prefecture; President: Ko Kojima) are jointly launching a "private lodging business" to regenerate vacant houses into accommodation facilities, as a new step in their "Vacant House Countermeasure Project."
With the launch of this business, we will strengthen the acceptance of consultations for vacant properties in Ibaraki Prefecture that agree with the purpose of the project and wish to utilize them.

Background of Business Launch

Ibaraki Prefecture has approximately 196,000 vacant houses, and its vacant house rate is 14.1%, which is higher than the national average of 13.8%. In particular, the number of vacant houses likely to be left unmanaged has increased by approximately 1.4 times in the past 10 years (from 67,000 to 93,000), which is an urgent issue for regional safety, landscape, and community maintenance.
(Reference: Ministry of Internal Affairs and Communications "2023 Housing and Land Survey")

Mito HollyHock and Nexwill have been promoting the Vacant House Countermeasure Project since their partnership agreement in 2023, and in May 2025, they opened the "HollyHock Vacant House Consultation Desk" at the club office. In August 2025, Mito HollyHock and Ibaraki Prefecture signed a cooperation agreement to strengthen awareness activities. Nexwill also opened a Mito branch in February 2026 to strengthen its response to vacant houses in Ibaraki Prefecture. Recognizing the need for a new approach that not only "reduces" vacant houses but also "utilizes" them as regional resources, this "private lodging business" was developed to provide concrete "exit (utilization) strategies."

Overview of the Private Lodging Business

This business is an initiative that combines the club's brand power with the partner company's expertise to breathe new life into dormant "vacant houses," which are a social issue.

【Business Objectives】

By making it a HollyHock brand vacant house regeneration and private lodging business, we will give shape to the desires of vacant house owners who "agree with Mito HollyHock's activities and want to help" and "want to contribute to the community." This is not merely about real estate purchase and utilization, but aims to unearth information about dormant vacant houses and solve regional issues by leveraging the club's brand power.

If suitable properties for private lodging are found, multiple private lodging businesses are planned.

【Target Users】

Away supporters during home games (away tourism), tourists, inbound visitors, golf tour guests, families/group travelers, those considering rural migration/dual-residence (trial demand).

【Expected Effects of this Business】

1. Solving the vacant house problem
Reduction of regional risks (crime, arson, illegal dumping, landscape deterioration, etc.) by resolving vacant houses.
Creation of new value for vacant houses and suppression of the occurrence of poorly managed vacant houses.

2. Tourism promotion and response to accommodation demand
Expansion of accommodation options for away supporters and tourists, leading to increased influx of guests, expanded regional consumption, and creation of economic effects.

3. Promotion of migration and dual-residence
Serving as an information hub for those considering relocation, providing a place to experience actual living.

【Operational Structure】

・Brand provision・Marketing support: Mito HollyHock
・Property acquisition・Operation management: Nexwill Co., Ltd.

Collaboration with other official partners of Mito HollyHock is also envisioned for renovations.

Recruitment of Vacant House Information

This project is widely recruiting "vacant properties" to solve the problem.

【Target Applicants】

Individuals and corporations owning vacant houses in Ibaraki Prefecture.
Even properties that you might have given up on, thinking "it's too old," "cleaning up is too much trouble," or "it's distressed real estate," are welcome.
Regardless of this private lodging business, those who are considering letting go of vacant houses they own due to family home closures or inheritance are also welcome.

【Benefits of Consultation】

As a sustainability activity of Mito HollyHock, your assets will contribute to regional revitalization and club support. Leveraging Nexwill's expertise, even for properties not suitable for private lodging, we can offer purchase proposals and advice on other optimal solutions.

【Consultation Desks】

①. Accepted via the "HollyHock Vacant House Consultation Desk" on the Mito HollyHock official website.
■Details：https://hollyhock-akiya.net/

②. On-site consultation desk at the home game on Saturday, April 4th
■Date・Match-up
Saturday, April 4th, 2:00 PM Kick-off
Meiji Yasuda J1 Centennial Concept League Matchday 9
Mito HollyHock vs Kashima Antlers

■Location
K's Denki Stadium Mito
Inside the "Toyota Corolla Shin-Ibaraki Carolucky Event Plaza"

■Consultation Hours
10:00 AM – 2:00 PM

■Details：https://www.mito-hollyhock.net/news/p=50340/

Representative Comments

Tomoyuki Maruoka, Representative Director, Nexwill Co., Ltd.

I am very pleased that the vacant house countermeasure project with Mito HollyHock is moving to a new stage as a private lodging business.
I am confident that the idea of not simply "disposing of" vacant houses but "utilizing them as regional resources" will become a new model case for solving the vacant house problem. We will combine Mito HollyHock's brand power with our real estate regeneration know-how to nurture this into a private lodging business loved by the local community.

Ko Kojima, President, Football Club Mito HollyHock Co., Ltd.

In response to the increasingly serious vacant house problem, we are moving from the phase of awareness activities to a phase of presenting more concrete solutions. This private lodging business is about transforming vacant houses into 'regional resources' by combining Nexwill's specialized knowledge in the real estate domain with our network in the community.
Beyond merely providing accommodation facilities, we aim to contribute to sustainable town development by fostering relationships with the community and creating new flows of people. We kindly ask for the cooperation and participation of many people in this community development through sports, which only Mito HollyHock can achieve.

About Nexwill Co., Ltd.

Nexwill Co., Ltd. purchases vacant houses and distressed real estate, which are generally difficult to sell compared to ordinary real estate, and re-sells them after organizing property rights and eliminating the "reasons" that make them difficult to handle or sell.

Many people often associate distressed real estate with stigmatized properties, but there are actually other factors.

Examples include co-owned properties where multiple owners exist due to inheritance, properties that cannot be rebuilt because they do not meet building code conditions, and properties where ownership has become unknown after repeated inheritances without registration.

Our company operates "Wakegai," a distressed real estate purchase business that acquires such properties, organizes property rights, and makes them ready for sale. We also actively engage in public-private partnerships with local governments and sports teams to solve the serious vacant house problem. We have signed cooperation agreements with multiple local governments to support the resolution of vacant house issues, and also collaborate with sports teams to promote the resolution of vacant house problems and regional revitalization through a three-way partnership of "local government x sports team x Nexwill."

Corporate Overview

■Company Name
Nexwill Co., Ltd.

■Location
PMO Shinbashi II, 10th Floor, 5-10-5 Shinbashi, Minato-ku, Tokyo

■Representative Director
Tomoyuki Maruoka

■Business Activities
Distressed real estate purchase and resale business

■URL：https://www.nexwill.co.jp/

"Wakegai"

Vacant house and distressed real estate purchase business.
Purchases vacant houses that are difficult to manage or own, properties that cannot be rebuilt, and co-owned properties, and re-circulates them in the market by utilizing legal and specialized knowledge.

■URL：https://wakegai.jp/

"Akiya no URI・KAI" (Buy/Sell Vacant Houses)

A C2C platform that connects "sellers" and "buyers" of distressed real estate and vacant houses nationwide online.

■URL：https://uri-kai.com/

"Akiya no URI・KAI for INVESTOR"

A membership site for vacant house investors.
Features vacant houses purchased by Nexwill, which can be operated as rentals. Also lists vacant houses that can be developed for migrants and dual-residence seekers through collaboration with local governments.

■URL：https://investor.uri-kai.com/